Europe Sex Toys Market 2022-2026

Sex Toys Market in Europe 2022-2026

Technavio has been monitoring the sex toys market in Europe and it is poised to grow by $ 3.08 bn during 2022-2026, accelerating at a CAGR of 6.85% during the forecast period. Our report on the sex toys market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current regional market scenario, latest trends and drivers, and the overall market environment. The market is driven by rising popularity of sex toys, expansion of the online distribution landscape, and increasing cases of ED.

The sex toys market in Europe analysis includes product and distribution channel segments.

Technavio's sex toys market in Europe is segmented as below:

By Product

  • Adult vibrators
  • Dildos
  • Erection rings
  • Others
By Distribution Channel
  • Offline
  • Online
This study identifies the rising awareness of the health benefits of sex toys as one of the prime reasons driving the sex toys market growth in Europe during the next few years. Also, the development of advanced sex toys and growth in the number of trade shows for sex toys will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on sex toys market in Europe covers the following areas:
  • Sex toys market sizing
  • Sex toys market forecast
  • Sex toys market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market vendors in Europe that include BMS Enterprises, Crave Innovations, Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. LTD., JOYDIVISION international AG, LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Rocks Off Ltd., Suzon and Monte, TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH. Also, the sex toys market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Regional - Market size and forecast 2021-2026 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2021-2026 (%)
      • Table Data Table on Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Adult vibrators - Market size and forecast 2021-2026
      • Table Chart on Adult vibrators - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Adult vibrators - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Adult vibrators - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Adult vibrators - Year-over-year growth 2021-2026 (%)
    • Dildos - Market size and forecast 2021-2026
      • Table Chart on Dildos - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Dildos - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Dildos - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Dildos - Year-over-year growth 2021-2026 (%)
    • Erection rings - Market size and forecast 2021-2026
      • Table Chart on Erection rings - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Erection rings - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Erection rings - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Erection rings - Year-over-year growth 2021-2026 (%)
    • Others - Market size and forecast 2021-2026
      • Table Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Others - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Others - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising popularity of sex toys
      • Expansion of the online distribution landscape
      • Increasing cases of ED
    • Market challenges
      • Risks associated with sex toys
      • Social perceptions related to sex toys and stringent regulatory framework
      • Availability of counterfeit sex toys
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Rising awareness of the health benefits of sex toys
      • Development of advanced sex toys
      • Growth in the number of trade shows for sex toys
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • BMS Enterprises
      • Table BMS Enterprises - Overview
      • Table BMS Enterprises - Product / Service
      • Table BMS Enterprises - Key offerings
    • Crave Innovations
      • Table Crave Innovations - Overview
      • Table Crave Innovations - Product / Service
      • Table Crave Innovations - Key offerings
    • Doc Johnson Enterprises
      • Table Doc Johnson Enterprises - Overview
      • Table Doc Johnson Enterprises - Product / Service
      • Table Doc Johnson Enterprises - Key offerings
    • FUN FACTORY GmbH
      • Table FUN FACTORY GmbH - Overview
      • Table FUN FACTORY GmbH - Product / Service
      • Table FUN FACTORY GmbH - Key offerings
    • HYTTO PTE. LTD.
      • Table HYTTO PTE. LTD. - Overview
      • Table HYTTO PTE. LTD. - Product / Service
      • Table HYTTO PTE. LTD. - Key offerings
    • JOYDIVISION international AG
      • Table JOYDIVISION international AG - Overview
      • Table JOYDIVISION international AG - Product / Service
      • Table JOYDIVISION international AG - Key offerings
    • LELOi AB
      • Table LELOi AB - Overview
      • Table LELOi AB - Product / Service
      • Table LELOi AB - Key offerings
    • LifeStyles Healthcare Pte. Ltd.
      • Table LifeStyles Healthcare Pte. Ltd. - Overview
      • Table LifeStyles Healthcare Pte. Ltd. - Product / Service
      • Table LifeStyles Healthcare Pte. Ltd. - Key offerings
    • Lovehoney Group Ltd.
      • Table Lovehoney Group Ltd. - Overview
      • Table Lovehoney Group Ltd. - Product / Service
      • Table Lovehoney Group Ltd. - Key offerings
    • WOW Tech International GmbH
      • Table WOW Tech International GmbH - Overview
      • Table WOW Tech International GmbH - Product / Service
      • Table WOW Tech International GmbH - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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