Europe Pharma E-commerce Market 2023-2027

Pharma E-commerce Market in Europe 2023-2027

Technavio has been monitoring the pharma e-commerce market in Europe and is forecast to grow by $16.42 bn during 2022-2027, accelerating at a CAGR of 15.47% during the forecast period. Our report on the pharma e-commerce market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by availability of internet provides convenience to consumers, omnichannel retailing technique by pharmacy chains, and availability of multiple payment options.

Technavio's pharma e-commerce market in Europe is segmented as below:

By Type

  • Rx
  • OTC
By Product
  • Medications
  • Health wellness and nutrition
  • Personal care and essentials
This study identifies the growing acceptance in newly regulated European states as one of the prime reasons driving the pharma e-commerce market growth during the next few years. Also, introduction of same-day delivery and increase in older population and chronic diseases will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the pharma e-commerce market in Europe covers the following areas:
  • Pharma e-commerce market sizing
  • Pharma e-commerce market forecast
  • Pharma e-commerce market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pharma e-commerce market vendors that include Ace Chemist Direct, apo rot GmbH, Apotea AB, Arzneiprivat, Atropa Pharmacy, Chemist4U Innox Trading Ltd., Dirk Rossmann GmbH, EURO PHARM International Canada Inc., Farmacia Campoamor, Juvalis, McKesson Corp., myCARE e.k, Parafarmacia online, Pharmacy2U Ltd., SHOP APOTHEKE EUROPE N.V, The French Pharmacy, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., Wort and Bild Verlag Konradshohe GmbH and Co. KG, and Zur Rose Group AG. Also, the pharma e-commerce market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
  • Historic Market Size
    • Pharma e-commerce market in Europe 2017 - 2021
      • Table Historic Market Size – Data table on Pharma e-commerce market in Europe 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Rx - Market size and forecast 2022-2027
      • Table Chart on Rx - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Rx - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Rx - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Rx - Year-over-year growth 2022-2027 (%)
    • OTC - Market size and forecast 2022-2027
      • Table Chart on OTC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on OTC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on OTC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on OTC - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Medications - Market size and forecast 2022-2027
      • Table Chart on Medications - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Medications - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Medications - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Medications - Year-over-year growth 2022-2027 (%)
    • Health wellness and nutrition - Market size and forecast 2022-2027
      • Table Chart on Health wellness and nutrition - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Health wellness and nutrition - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Health wellness and nutrition - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Health wellness and nutrition - Year-over-year growth 2022-2027 (%)
    • Personal care and essentials - Market size and forecast 2022-2027
      • Table Chart on Personal care and essentials - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Personal care and essentials - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Personal care and essentials - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Personal care and essentials - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2022-2027 (%)
      • Table Data Table on Market share by geography - 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Rest of Europe - Market size and forecast 2022-2027
      • Table Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Availability of Internet provides convenience to consumers
      • Omnichannel retailing technique by pharmacy chains
      • Availability of multiple payment options
    • Market challenges
      • Illegal and counterfeit trading of drugs through e-pharmacy
      • Difficulty in retaining loyalty of online customers
      • Regulatory constraints
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growing acceptance in newly regulated European states
      • Introduction of same-day delivery
      • Increase in older population and chronic diseases
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Ace Chemist Direct
      • Table Ace Chemist Direct - Overview
      • Table Ace Chemist Direct - Product / Service
      • Table Ace Chemist Direct - Key offerings
    • apo rot GmbH
      • Table apo rot GmbH - Overview
      • Table apo rot GmbH - Product / Service
      • Table apo rot GmbH - Key offerings
    • Apotea AB
      • Table Apotea AB - Overview
      • Table Apotea AB - Product / Service
      • Table Apotea AB - Key offerings
    • Atropa Pharmacy
      • Table Atropa Pharmacy - Overview
      • Table Atropa Pharmacy - Product / Service
      • Table Atropa Pharmacy - Key offerings
    • Chemist4U Innox Trading Ltd.
      • Table Chemist4U Innox Trading Ltd. - Overview
      • Table Chemist4U Innox Trading Ltd. - Product / Service
      • Table Chemist4U Innox Trading Ltd. - Key offerings
    • Dirk Rossmann GmbH
      • Table Dirk Rossmann GmbH - Overview
      • Table Dirk Rossmann GmbH - Product / Service
      • Table Dirk Rossmann GmbH - Key offerings
    • Farmacia Campoamor
      • Table Farmacia Campoamor - Overview
      • Table Farmacia Campoamor - Product / Service
      • Table Farmacia Campoamor - Key offerings
    • McKesson Corp.
      • Table McKesson Corp. - Overview
      • Table McKesson Corp. - Business segments
      • Table McKesson Corp. - Key offerings
      • Table McKesson Corp. - Segment focus
    • myCARE e.k
      • Table myCARE e.k - Overview
      • Table myCARE e.k - Product / Service
      • Table myCARE e.k - Key offerings
    • Pharmacy2U Ltd.
      • Table Pharmacy2U Ltd. - Overview
      • Table Pharmacy2U Ltd. - Product / Service
      • Table Pharmacy2U Ltd. - Key offerings
    • SHOP APOTHEKE EUROPE N.V
      • Table SHOP APOTHEKE EUROPE N.V - Overview
      • Table SHOP APOTHEKE EUROPE N.V - Product / Service
      • Table SHOP APOTHEKE EUROPE N.V - Key offerings
    • UK MEDS Direct Ltd.
      • Table UK MEDS Direct Ltd. - Overview
      • Table UK MEDS Direct Ltd. - Product / Service
      • Table UK MEDS Direct Ltd. - Key offerings
    • Walgreens Boots Alliance Inc.
      • Table Walgreens Boots Alliance Inc. - Overview
      • Table Walgreens Boots Alliance Inc. - Business segments
      • Table Walgreens Boots Alliance Inc. - Key news
      • Table Walgreens Boots Alliance Inc. - Key offerings
      • Table Walgreens Boots Alliance Inc. - Segment focus
    • Wort and Bild Verlag Konradshohe GmbH and Co. KG
      • Table Wort and Bild Verlag Konradshohe GmbH and Co. KG - Overview
      • Table Wort and Bild Verlag Konradshohe GmbH and Co. KG - Product / Service
      • Table Wort and Bild Verlag Konradshohe GmbH and Co. KG - Key offerings
    • Zur Rose Group AG
      • Table Zur Rose Group AG - Overview
      • Table Zur Rose Group AG - Product / Service
      • Table Zur Rose Group AG - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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