Europe Online On-demand Services Market 2023-2027

Online On-demand Services Market in Europe 2023-2027

Technavio has been monitoring the online on-demand services market in Europe and is forecast to grow by $1226.33 bn during 2022-2027, accelerating at a CAGR of 35.36% during the forecast period. Our report on the online on-demand services market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the advantages of online on-demand services platforms, increasing internet penetration, and increasing influence of digital media.

Technavio's online on-demand services market in Europe is segmented as below:

By Service

  • Home services
  • Food and grocery delivery services
  • Transportation
  • Others
By Platform
  • Mobile
  • Web
This study identifies the rising number of advertising and marketing campaigns as one of the prime reasons driving the online on-demand services market growth during the next few years. Also, increasing collaboration of offline service vendors with online on-demand service vendors and increasing number of startups entering online on-demand services in market Europe will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online on-demand services market in Europe covers the following areas:
  • Online on-demand services market sizing
  • Online on-demand services market forecast
  • Online on-demand services market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online on-demand services market vendors that include A1 Quality Cleaning Services, ABM Industries Inc., Airtasker Pty Ltd., Amazon.com Inc., Aramark, Cleaners of London, Klarx GmbH, Lawbit Ltd., MAID2CLEAN Ltd., Mitie Group Plc, Rentokil Initial Plc, Swan Transportation Services Ltd., Arive GmbH, Dorfner GmbH and Co. KG, Gorillas Technologies Holding BV, ISS AS, REIWAG Facility Services GmbH, Sodexo SA, Sunshine Cleaning Systems Inc., and Compass Group Plc. Also, the online on-demand services market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Service
      • Table Executive Summary – Chart on Market Segmentation by Platform
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
  • Historic Market Size
    • Online on-demand services market in Europe 2017 - 2021
      • Table Historic Market Size – Data Table on Online on-demand services market in Europe 2017 - 2021 ($ billion)
    • Services Segment Analysis 2017 - 2021
      • Table Historic Market Size – Services Segment 2017 - 2021 ($ billion)
    • Platform Segment Analysis 2017 - 2021
      • Table Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Service
    • Market segments
      • Table Chart on Service - Market share 2022-2027 (%)
      • Table Data Table on Service - Market share 2022-2027 (%)
    • Comparison by Service
      • Table Chart on Comparison by Service
      • Table Data Table on Comparison by Service
    • Home services - Market size and forecast 2022-2027
      • Table Chart on Home services - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Home services - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Home services - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Home services - Year-over-year growth 2022-2027 (%)
    • Food and grocery delivery services - Market size and forecast 2022-2027
      • Table Chart on Food and grocery delivery services - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Food and grocery delivery services - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Food and grocery delivery services - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Food and grocery delivery services - Year-over-year growth 2022-2027 (%)
    • Transportation - Market size and forecast 2022-2027
      • Table Chart on Transportation - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Transportation - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Transportation - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Transportation - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Service
      • Table Market opportunity by Service ($ billion)
      • Table Data Table on Market opportunity by Service ($ billion)
  • Market Segmentation by Platform
    • Market segments
      • Table Chart on Platform - Market share 2022-2027 (%)
      • Table Data Table on Platform - Market share 2022-2027 (%)
    • Comparison by Platform
      • Table Chart on Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Mobile - Market size and forecast 2022-2027
      • Table Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Mobile - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Mobile - Year-over-year growth 2022-2027 (%)
    • Web - Market size and forecast 2022-2027
      • Table Chart on Web - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Web - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Web - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Web - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform ($ billion)
      • Table Data Table on Market opportunity by Platform ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2022-2027 (%)
      • Table Data Table on Market share by geography - 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Sweden - Market size and forecast 2022-2027
      • Table Chart on Sweden - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Sweden - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Sweden - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Sweden - Year-over-year growth 2022-2027 (%)
    • The Netherlands - Market size and forecast 2022-2027
      • Table Chart on The Netherlands - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on The Netherlands - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on The Netherlands - Year-over-year growth 2022-2027 (%)
      • Table Data Table on The Netherlands - Year-over-year growth 2022-2027 (%)
    • Rest of Europe - Market size and forecast 2022-2027
      • Table Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Table on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advantages of online on-demand services platforms
      • Increasing Internet penetration
      • Increasing influence of digital media
    • Market challenges
      • High competition among vendors
      • Reliability of vendors
      • Lack of standard pricing model
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rising number of advertising and marketing campaigns
      • Increasing collaboration of offline service vendors with online ondemand service vendors
      • Increasing number of startups entering online on-demand services in market Europe
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • A1 Quality Cleaning Services
      • Table A1 Quality Cleaning Services - Overview
      • Table A1 Quality Cleaning Services - Product / Service
      • Table A1 Quality Cleaning Services - Key offerings
    • Airtasker Pty Ltd.
      • Table Airtasker Pty Ltd. - Overview
      • Table Airtasker Pty Ltd. - Product / Service
      • Table Airtasker Pty Ltd. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Cleaners of London
      • Table Cleaners of London - Overview
      • Table Cleaners of London - Product / Service
      • Table Cleaners of London - Key offerings
    • Compass Group Plc
      • Table Compass Group Plc - Overview
      • Table Compass Group Plc - Business segments
      • Table Compass Group Plc - Key offerings
      • Table Compass Group Plc - Segment focus
    • Dorfner GmbH and Co. KG
      • Table Dorfner GmbH and Co. KG - Overview
      • Table Dorfner GmbH and Co. KG - Product / Service
      • Table Dorfner GmbH and Co. KG - Key offerings
    • ISS AS
      • Table ISS AS - Overview
      • Table ISS AS - Business segments
      • Table ISS AS - Key news
      • Table ISS AS - Key offerings
      • Table ISS AS - Segment focus
    • Klarx GmbH
      • Table Klarx GmbH - Overview
      • Table Klarx GmbH - Product / Service
      • Table Klarx GmbH - Key offerings
    • Lawbit Ltd.
      • Table Lawbit Ltd. - Overview
      • Table Lawbit Ltd. - Product / Service
      • Table Lawbit Ltd. - Key offerings
    • MAID2CLEAN Ltd.
      • Table MAID2CLEAN Ltd. - Overview
      • Table MAID2CLEAN Ltd. - Product / Service
      • Table MAID2CLEAN Ltd. - Key offerings
    • Mitie Group Plc
      • Table Mitie Group Plc - Overview
      • Table Mitie Group Plc - Business segments
      • Table Mitie Group Plc - Key news
      • Table Mitie Group Plc - Key offerings
      • Table Mitie Group Plc - Segment focus
    • REIWAG Facility Services GmbH
      • Table REIWAG Facility Services GmbH - Overview
      • Table REIWAG Facility Services GmbH - Product / Service
      • Table REIWAG Facility Services GmbH - Key offerings
    • Rentokil Initial Plc
      • Table Rentokil Initial Plc - Overview
      • Table Rentokil Initial Plc - Business segments
      • Table Rentokil Initial Plc - Key offerings
      • Table Rentokil Initial Plc - Segment focus
    • Sodexo SA
      • Table Sodexo SA - Overview
      • Table Sodexo SA - Business segments
      • Table Sodexo SA - Key news
      • Table Sodexo SA - Key offerings
      • Table Sodexo SA - Segment focus
    • Swan Transportation Services Ltd.
      • Table Swan Transportation Services Ltd. - Overview
      • Table Swan Transportation Services Ltd. - Product / Service
      • Table Swan Transportation Services Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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