Europe Household Appliances Market 2023-2027

Household Appliances Market in Europe 2023-2027

Technavio has been monitoring the household appliances market in Europe and is forecast to grow by $22.82 bn during 2022-2027, accelerating at a CAGR of 3.98% during the forecast period. Our report on the household appliances market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and portfolio extension leading to product premiumization, growing internet and smartphone penetration, and increased use of wireless connecting devices and the internet of things propelling demand for smart appliances.

Technavio's household appliances market in Europe is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Product
  • Major household
  • Small household
This study identifies the introduction of multi-functional products as one of the prime reasons driving the household appliances market growth during the next few years. Also, increased adoption of smart household appliances and rise in m and a and new operational setup activities will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the household appliances market in Europe covers the following areas:
  • Household appliances market sizing
  • Household appliances market forecast
  • Household appliances market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading household appliances market vendors that include AB Electrolux, Breville Pty Ltd, Glen Dimplex Europe Holdings Ltd., SEB SA Co., Hamilton Beach Brands Holding Co., Hisense International Co. Ltd, Hitachi Ltd., Koc Holding AS, Miele and Cie. KG, MIRC Electronics Ltd., Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., TEKA INDUSTRIAL SA, Transform Holdco LLC, Whirlpool Corp., Dyson Group Co., Haier Smart Home Co. Ltd., LG Electronics Inc., and MIDEA Group. Also, the household appliances market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
  • Historic Market Size
    • Household appliances market in Europe 2017 - 2021
      • Table Historic market size - Data table on household appliances market in Europe 2017 - 2021 ($ billion)
    • Distribution channel segment analysis 2017 - 2021
      • Table Historic market size - Distribution channel segment 2017 - 2021 ($ billion)
    • Product segment analysis 2017 - 2021
      • Table Historic market size - Product segment 2017 - 2021 ($ billion)
    • Geography segment analysis 2017 - 2021
      • Table Historic market size - Geography segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Major household - Market size and forecast 2022-2027
      • Table Chart on Major household - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Major household - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Major household - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Major household - Year-over-year growth 2022-2027 (%)
    • Small household - Market size and forecast 2022-2027
      • Table Chart on Small household - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Small household - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Small household - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Small household - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2022-2027 (%)
      • Table Data Table on Market share by geography - 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • France - Market size and forecast 2022-2027
      • Table Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on France - Year-over-year growth 2022-2027 (%)
      • Table Data Table on France - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Italy - Market size and forecast 2022-2027
      • Table Chart on Italy - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • Rest of EU - Market size and forecast 2022-2027
      • Table Chart on Rest of EU - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Rest of EU - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Rest of EU - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Rest of EU - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Table on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Product innovation and portfolio extension leading to product premiumization
      • Growing Internet and smartphone penetration
      • Increased use of wireless connecting devices and the Internet of things propelling demand for smart appliances
    • Market challenges
      • Fluctuations in raw material and operational costs
      • Long product lifecycle and high capital cost for major household appliances
      • Environmental and health-related concerns due to emissions from household appliances
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Introduction of multi-functional products
      • Increased adoption of smart household appliances
      • Rise in M and A and new operational setup activities
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • AB Electrolux
      • Table AB Electrolux - Overview
      • Table AB Electrolux - Business segments
      • Table AB Electrolux - Key news
      • Table AB Electrolux - Key offerings
      • Table AB Electrolux - Segment focus
    • Breville Pty Ltd
      • Table Breville Pty Ltd - Overview
      • Table Breville Pty Ltd - Product / Service
      • Table Breville Pty Ltd - Key offerings
    • Dyson Group Co.
      • Table Dyson Group Co. - Overview
      • Table Dyson Group Co. - Product / Service
      • Table Dyson Group Co. - Key offerings
    • Haier Smart Home Co. Ltd.
      • Table Haier Smart Home Co. Ltd. - Overview
      • Table Haier Smart Home Co. Ltd. - Business segments
      • Table Haier Smart Home Co. Ltd. - Key offerings
      • Table Haier Smart Home Co. Ltd. - Segment focus
    • Hamilton Beach Brands Holding Co.
      • Table Hamilton Beach Brands Holding Co. - Overview
      • Table Hamilton Beach Brands Holding Co. - Product / Service
      • Table Hamilton Beach Brands Holding Co. - Key news
      • Table Hamilton Beach Brands Holding Co. - Key offerings
    • Hisense International Co. Ltd
      • Table Hisense International Co. Ltd - Overview
      • Table Hisense International Co. Ltd - Product / Service
      • Table Hisense International Co. Ltd - Key offerings
    • Hitachi Ltd.
      • Table Hitachi Ltd. - Overview
      • Table Hitachi Ltd. - Business segments
      • Table Hitachi Ltd. - Key news
      • Table Hitachi Ltd. - Key offerings
      • Table Hitachi Ltd. - Segment focus
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Overview
      • Table LG Electronics Inc. - Product / Service
      • Table LG Electronics Inc. - Key offerings
    • MIDEA Group
      • Table MIDEA Group - Overview
      • Table MIDEA Group - Business segments
      • Table MIDEA Group - Key offerings
      • Table MIDEA Group - Segment focus
    • Panasonic Holdings Corp.
      • Table Panasonic Holdings Corp. - Overview
      • Table Panasonic Holdings Corp. - Business segments
      • Table Panasonic Holdings Corp. - Key news
      • Table Panasonic Holdings Corp. - Key offerings
      • Table Panasonic Holdings Corp. - Segment focus
    • Robert Bosch GmbH
      • Table Robert Bosch GmbH - Overview
      • Table Robert Bosch GmbH - Business segments
      • Table Robert Bosch GmbH - Key news
      • Table Robert Bosch GmbH - Key offerings
      • Table Robert Bosch GmbH - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • TEKA INDUSTRIAL SA
      • Table TEKA INDUSTRIAL SA - Overview
      • Table TEKA INDUSTRIAL SA - Product / Service
      • Table TEKA INDUSTRIAL SA - Key offerings
    • Transform Holdco LLC
      • Table Transform Holdco LLC - Overview
      • Table Transform Holdco LLC - Product / Service
      • Table Transform Holdco LLC - Key offerings
    • Whirlpool Corp.
      • Table Whirlpool Corp. - Overview
      • Table Whirlpool Corp. - Business segments
      • Table Whirlpool Corp. - Key offerings
      • Table Whirlpool Corp. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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