Energy Drinks Market In Latin America 2024-2028

Energy Drinks Market In Latin America 2024-2028


The energy drinks market in Latin America is forecasted to grow by USD 6078.9 mn during 2023-2028, accelerating at a CAGR of 13.54% during the forecast period. The report on the energy drinks market in Latin America provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strengthening distribution networks and collaborations, improving disposable income and consumer expenditure due to rising urbanization, and emergence of low- and medium-priced energy drinks in Latin America.

Technavio's energy drinks market in Latin America is segmented as below:

By Product
  • Sparkling energy drinks
  • Still energy drinks
By Type
  • Standard energy drinks
  • Energy shots
By Geographical Landscape
  • Latin America
This study identifies the rising adoption of natural ingredients in energy drinks as one of the prime reasons driving the energy drinks market in Latin America growth during the next few years. Also, promotional campaigns and innovative marketing strategies and growing consumption of low-calorie, non-carbonated, and sugar-free energy drinks will lead to sizable demand in the market.

The report on the energy drinks market in Latin America covers the following areas:
  • Energy drinks market in Latin America sizing
  • Energy drinks market in Latin America forecast
  • Energy drinks market in Latin America industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading energy drinks market in Latin America vendors that include Alimentos Maravilla SA, Anheuser Busch InBev SA NV, Bebidas Chiamulera, cbc, Cervejaria Petropolis SA, Electrolit USA, Florida Ice and Farm Company S.A., Globalbev Bebidas e Alimentos SA, Grupo Embotellador ATIC SA, Hell Energy Hungary Kft., MAX ENERGY DRINK, Monster Energy Co., Nova Organic Energy BV, Organique, PepsiCo Inc., Postobon SA, Red Bull GmbH, The Coca Cola Co., Wildcat Energy Drink Ltd., and XITE ENERGY LTD.. Also, the energy drinks market in Latin America analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Latin America - Market size and forecast 2023-2028 ($ million)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Chart on Latin America: Year-over-year growth 2023-2028 (%)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
4 Historic Market Size
4.1 Energy Drinks Market in Latin America 2018 - 2022
Historic Market Size - Data Table on Energy Drinks Market in Latin America 2018 - 2022 ($ million)
4.2 Product segment analysis 2018 - 2022
Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.3 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Product
6.1 Market segments
Chart on Product - Market share 2023-2028 (%)
Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
6.3 Sparkling energy drinks - Market size and forecast 2023-2028
Chart on Sparkling energy drinks - Market size and forecast 2023-2028 ($ million)
Data Table on Sparkling energy drinks - Market size and forecast 2023-2028 ($ million)
Chart on Sparkling energy drinks - Year-over-year growth 2023-2028 (%)
Data Table on Sparkling energy drinks - Year-over-year growth 2023-2028 (%)
6.4 Still energy drinks - Market size and forecast 2023-2028
Chart on Still energy drinks - Market size and forecast 2023-2028 ($ million)
Data Table on Still energy drinks - Market size and forecast 2023-2028 ($ million)
Chart on Still energy drinks - Year-over-year growth 2023-2028 (%)
Data Table on Still energy drinks - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Type
7.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
7.3 Standard energy drinks - Market size and forecast 2023-2028
Chart on Standard energy drinks - Market size and forecast 2023-2028 ($ million)
Data Table on Standard energy drinks - Market size and forecast 2023-2028 ($ million)
Chart on Standard energy drinks - Year-over-year growth 2023-2028 (%)
Data Table on Standard energy drinks - Year-over-year growth 2023-2028 (%)
7.4 Energy shots - Market size and forecast 2023-2028
Chart on Energy shots - Market size and forecast 2023-2028 ($ million)
Data Table on Energy shots - Market size and forecast 2023-2028 ($ million)
Chart on Energy shots - Year-over-year growth 2023-2028 (%)
Data Table on Energy shots - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape - 2023-2028 (%)
Data Table on Market share By Geographical Landscape - 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 Brazil - Market size and forecast 2023-2028
Chart on Brazil - Market size and forecast 2023-2028 ($ million)
Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
Chart on Brazil - Year-over-year growth 2023-2028 (%)
Data Table on Brazil - Year-over-year growth 2023-2028 (%)
9.4 Mexico - Market size and forecast 2023-2028
Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Chart on Mexico - Year-over-year growth 2023-2028 (%)
Data Table on Mexico - Year-over-year growth 2023-2028 (%)
9.5 Peru - Market size and forecast 2023-2028
Chart on Peru - Market size and forecast 2023-2028 ($ million)
Data Table on Peru - Market size and forecast 2023-2028 ($ million)
Chart on Peru - Year-over-year growth 2023-2028 (%)
Data Table on Peru - Year-over-year growth 2023-2028 (%)
9.6 Rest of Latin America - Market size and forecast 2023-2028
Chart on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Data Table on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Chart on Rest of Latin America - Year-over-year growth 2023-2028 (%)
Data Table on Rest of Latin America - Year-over-year growth 2023-2028 (%)
9.7 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Table on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Alimentos Maravilla SA
Alimentos Maravilla SA - Overview
Alimentos Maravilla SA - Product / Service
Alimentos Maravilla SA - Key offerings
12.4 Anheuser Busch InBev SA NV
Anheuser Busch InBev SA NV - Overview
Anheuser Busch InBev SA NV - Product / Service
Anheuser Busch InBev SA NV - Key offerings
12.5 Bebidas Chiamulera
Bebidas Chiamulera - Overview
Bebidas Chiamulera - Product / Service
Bebidas Chiamulera - Key offerings
12.6 cbc
cbc - Overview
cbc - Product / Service
cbc - Key offerings
12.7 Cervejaria Petropolis SA
Cervejaria Petropolis SA - Overview
Cervejaria Petropolis SA - Product / Service
Cervejaria Petropolis SA - Key offerings
12.8 Electrolit USA
Electrolit USA - Overview
Electrolit USA - Product / Service
Electrolit USA - Key offerings
12.9 Florida Ice and Farm Company S.A.
Florida Ice and Farm Company S.A. - Overview
Florida Ice and Farm Company S.A. - Product / Service
Florida Ice and Farm Company S.A. - Key offerings
12.10 Globalbev Bebidas e Alimentos SA
Globalbev Bebidas e Alimentos SA - Overview
Globalbev Bebidas e Alimentos SA - Product / Service
Globalbev Bebidas e Alimentos SA - Key offerings
12.11 Grupo Embotellador ATIC SA
Grupo Embotellador ATIC SA - Overview
Grupo Embotellador ATIC SA - Product / Service
Grupo Embotellador ATIC SA - Key offerings
12.12 Hell Energy Hungary Kft.
Hell Energy Hungary Kft. - Overview
Hell Energy Hungary Kft. - Product / Service
Hell Energy Hungary Kft. - Key offerings
12.13 Monster Energy Co.
Monster Energy Co. - Overview
Monster Energy Co. - Product / Service
Monster Energy Co. - Key offerings
12.14 Nova Organic Energy BV
Nova Organic Energy BV - Overview
Nova Organic Energy BV - Product / Service
Nova Organic Energy BV - Key offerings
12.15 PepsiCo Inc.
PepsiCo Inc. - Overview
PepsiCo Inc. - Business segments
PepsiCo Inc. - Key news
PepsiCo Inc. - Key offerings
PepsiCo Inc. - Segment focus
12.16 Red Bull GmbH
Red Bull GmbH - Overview
Red Bull GmbH - Product / Service
Red Bull GmbH - Key offerings
12.17 The Coca Cola Co.
The Coca Cola Co. - Overview
The Coca Cola Co. - Business segments
The Coca Cola Co. - Key news
The Coca Cola Co. - Key offerings
The Coca Cola Co. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Product
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Latin America - Market size and forecast 2023-2028 ($ million)
Exhibits17: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits18: Chart on Latin America: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits20: Historic Market Size - Data Table on Energy Drinks Market in Latin America 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Type Segment 2018 - 2022 ($ million)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits24: Five forces analysis - Comparison between 2023 and 2028
Exhibits25: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits27: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits28: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits29: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits30: Chart on Market condition - Five forces 2023 and 2028
Exhibits31: Chart on Product - Market share 2023-2028 (%)
Exhibits32: Data Table on Product - Market share 2023-2028 (%)
Exhibits33: Chart on Comparison by Product
Exhibits34: Data Table on Comparison by Product
Exhibits35: Chart on Sparkling energy drinks - Market size and forecast 2023-2028 ($ million)
Exhibits36: Data Table on Sparkling energy drinks - Market size and forecast 2023-2028 ($ million)
Exhibits37: Chart on Sparkling energy drinks - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Sparkling energy drinks - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Still energy drinks - Market size and forecast 2023-2028 ($ million)
Exhibits40: Data Table on Still energy drinks - Market size and forecast 2023-2028 ($ million)
Exhibits41: Chart on Still energy drinks - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Still energy drinks - Year-over-year growth 2023-2028 (%)
Exhibits43: Market opportunity by Product ($ million)
Exhibits44: Data Table on Market opportunity by Product ($ million)
Exhibits45: Chart on Type - Market share 2023-2028 (%)
Exhibits46: Data Table on Type - Market share 2023-2028 (%)
Exhibits47: Chart on Comparison by Type
Exhibits48: Data Table on Comparison by Type
Exhibits49: Chart on Standard energy drinks - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on Standard energy drinks - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on Standard energy drinks - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Standard energy drinks - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Energy shots - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Energy shots - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Energy shots - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Energy shots - Year-over-year growth 2023-2028 (%)
Exhibits57: Market opportunity by Type ($ million)
Exhibits58: Data Table on Market opportunity by Type ($ million)
Exhibits59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits60: Chart on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits61: Data Table on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits62: Chart on Geographic comparison
Exhibits63: Data Table on Geographic comparison
Exhibits64: Chart on Brazil - Market size and forecast 2023-2028 ($ million)
Exhibits65: Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
Exhibits66: Chart on Brazil - Year-over-year growth 2023-2028 (%)
Exhibits67: Data Table on Brazil - Year-over-year growth 2023-2028 (%)
Exhibits68: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits69: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits70: Chart on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits71: Data Table on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits72: Chart on Peru - Market size and forecast 2023-2028 ($ million)
Exhibits73: Data Table on Peru - Market size and forecast 2023-2028 ($ million)
Exhibits74: Chart on Peru - Year-over-year growth 2023-2028 (%)
Exhibits75: Data Table on Peru - Year-over-year growth 2023-2028 (%)
Exhibits76: Chart on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Exhibits77: Data Table on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Exhibits78: Chart on Rest of Latin America - Year-over-year growth 2023-2028 (%)
Exhibits79: Data Table on Rest of Latin America - Year-over-year growth 2023-2028 (%)
Exhibits80: Market opportunity By Geographical Landscape ($ million)
Exhibits81: Data Table on Market opportunity By Geographical Landscape ($ million)
Exhibits82: Impact of drivers and challenges in 2023 and 2028
Exhibits83: Overview on criticality of inputs and factors of differentiation
Exhibits84: Overview on factors of disruption
Exhibits85: Impact of key risks on business
Exhibits86: Companies covered
Exhibits87: Matrix on companies position and classification
Exhibits88: Alimentos Maravilla SA - Overview
Exhibits89: Alimentos Maravilla SA - Product / Service
Exhibits90: Alimentos Maravilla SA - Key offerings
Exhibits91: Anheuser Busch InBev SA NV - Overview
Exhibits92: Anheuser Busch InBev SA NV - Product / Service
Exhibits93: Anheuser Busch InBev SA NV - Key offerings
Exhibits94: Bebidas Chiamulera - Overview
Exhibits95: Bebidas Chiamulera - Product / Service
Exhibits96: Bebidas Chiamulera - Key offerings
Exhibits97: cbc - Overview
Exhibits98: cbc - Product / Service
Exhibits99: cbc - Key offerings
Exhibits100: Cervejaria Petropolis SA - Overview
Exhibits101: Cervejaria Petropolis SA - Product / Service
Exhibits102: Cervejaria Petropolis SA - Key offerings
Exhibits103: Electrolit USA - Overview
Exhibits104: Electrolit USA - Product / Service
Exhibits105: Electrolit USA - Key offerings
Exhibits106: Florida Ice and Farm Company S.A. - Overview
Exhibits107: Florida Ice and Farm Company S.A. - Product / Service
Exhibits108: Florida Ice and Farm Company S.A. - Key offerings
Exhibits109: Globalbev Bebidas e Alimentos SA - Overview
Exhibits110: Globalbev Bebidas e Alimentos SA - Product / Service
Exhibits111: Globalbev Bebidas e Alimentos SA - Key offerings
Exhibits112: Grupo Embotellador ATIC SA - Overview
Exhibits113: Grupo Embotellador ATIC SA - Product / Service
Exhibits114: Grupo Embotellador ATIC SA - Key offerings
Exhibits115: Hell Energy Hungary Kft. - Overview
Exhibits116: Hell Energy Hungary Kft. - Product / Service
Exhibits117: Hell Energy Hungary Kft. - Key offerings
Exhibits118: Monster Energy Co. - Overview
Exhibits119: Monster Energy Co. - Product / Service
Exhibits120: Monster Energy Co. - Key offerings
Exhibits121: Nova Organic Energy BV - Overview
Exhibits122: Nova Organic Energy BV - Product / Service
Exhibits123: Nova Organic Energy BV - Key offerings
Exhibits124: PepsiCo Inc. - Overview
Exhibits125: PepsiCo Inc. - Business segments
Exhibits126: PepsiCo Inc. - Key news
Exhibits127: PepsiCo Inc. - Key offerings
Exhibits128: PepsiCo Inc. - Segment focus
Exhibits129: Red Bull GmbH - Overview
Exhibits130: Red Bull GmbH - Product / Service
Exhibits131: Red Bull GmbH - Key offerings
Exhibits132: The Coca Cola Co. - Overview
Exhibits133: The Coca Cola Co. - Business segments
Exhibits134: The Coca Cola Co. - Key news
Exhibits135: The Coca Cola Co. - Key offerings
Exhibits136: The Coca Cola Co. - Segment focus
Exhibits137: Inclusions checklist
Exhibits138: Exclusions checklist
Exhibits139: Currency conversion rates for US$
Exhibits140: Research methodology
Exhibits141: Information sources
Exhibits142: Data validation
Exhibits143: Validation techniques employed for market sizing
Exhibits144: Data synthesis
Exhibits145: 360 degree market analysis
Exhibits146: List of abbreviations

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