Education Technology Market in North America 2024-2028

Education Technology Market In North America 2024-2028


The education technology market in north america is forecasted to grow by USD 64081.5 mn during 2023-2028, accelerating at a CAGR of 16.58% during the forecast period. The report on the education technology market in north america provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by emergence of virtual schools, learning process enhancements in academic sector, and increasing government initiatives and educational funding.

Technavio's education technology market in north america is segmented as below:
  • By End-user
  • Business
  • Consumer
  • By Deployment
  • On-premises
  • Cloud
  • By Geographical Landscape
  • North America
This study identifies the growing inclination towARd integrating AR, VR, and AI in smARt classrooms as one of the prime reasons driving the education technology market in north america growth during the next few years. Also, surge in demand for soft skills and communication-based programs and increased demand for distance learning will lead to sizable demand in the market.

The report on the education technology market in north america covers the following areas:
  • Education technology market in north america sizing
  • Education technology market in north america forecast
  • Education technology market in north america industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading education technology market in north america vendors that include 2U Inc., Alphabet Inc., ApplyBoard Inc., Blackboard Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., Ellucian Co., Instructure Holdings Inc., International Business Machines Corp., MAXHUB, Microsoft Corp., PowerSchool Holdings Inc., Promethean World Ltd., Quizizz, Simplilearn, Skillsoft Corp., SkyPrep Inc., Think and Learn Pvt. Ltd., Udacity Inc., and Upright Education. Also, the education technology market in north america analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Chart on North America: Year-over-year growth 2023-2028 (%)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
4 Historic Market Size
4.1 Education Technology Market in North America 2018 - 2022
Historic Market Size - Data Table on Education Technology Market in North America 2018 - 2022 ($ million)
4.2 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.3 Deployment segment analysis 2018 - 2022
Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
6.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
6.3 Business - Market size and forecast 2023-2028
Chart on Business - Market size and forecast 2023-2028 ($ million)
Data Table on Business - Market size and forecast 2023-2028 ($ million)
Chart on Business - Year-over-year growth 2023-2028 (%)
Data Table on Business - Year-over-year growth 2023-2028 (%)
6.4 Consumer - Market size and forecast 2023-2028
Chart on Consumer - Market size and forecast 2023-2028 ($ million)
Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
Chart on Consumer - Year-over-year growth 2023-2028 (%)
Data Table on Consumer - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
7 Market Segmentation by Deployment
7.1 Market segments
Chart on Deployment - Market share 2023-2028 (%)
Data Table on Deployment - Market share 2023-2028 (%)
7.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
7.3 On-premises - Market size and forecast 2023-2028
Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Chart on On-premises - Year-over-year growth 2023-2028 (%)
Data Table on On-premises - Year-over-year growth 2023-2028 (%)
7.4 Cloud - Market size and forecast 2023-2028
Chart on Cloud - Market size and forecast 2023-2028 ($ million)
Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
Chart on Cloud - Year-over-year growth 2023-2028 (%)
Data Table on Cloud - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape - 2023-2028 (%)
Data Table on Market share By Geographical Landscape - 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.4 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ million)
Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.5 Mexico - Market size and forecast 2023-2028
Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Chart on Mexico - Year-over-year growth 2023-2028 (%)
Data Table on Mexico - Year-over-year growth 2023-2028 (%)
9.6 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Table on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
2U Inc.
2U Inc. - Overview
2U Inc. - Business segments
2U Inc. - Key news
2U Inc. - Key offerings
2U Inc. - Segment focus
12.4 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
12.5 ApplyBoard Inc.
ApplyBoard Inc. - Overview
ApplyBoard Inc. - Product / Service
ApplyBoard Inc. - Key offerings
12.6 Blackboard Inc.
Blackboard Inc. - Overview
Blackboard Inc. - Product / Service
Blackboard Inc. - Key offerings
12.7 Chegg Inc.
Chegg Inc. - Overview
Chegg Inc. - Product / Service
Chegg Inc. - Key news
Chegg Inc. - Key offerings
12.8 Cornerstone OnDemand Inc.
Cornerstone OnDemand Inc. - Overview
Cornerstone OnDemand Inc. - Product / Service
Cornerstone OnDemand Inc. - Key news
Cornerstone OnDemand Inc. - Key offerings
12.9 Coursera Inc.
Coursera Inc. - Overview
Coursera Inc. - Business segments
Coursera Inc. - Key news
Coursera Inc. - Key offerings
Coursera Inc. - Segment focus
12.10 Instructure Holdings Inc.
Instructure Holdings Inc. - Overview
Instructure Holdings Inc. - Product / Service
Instructure Holdings Inc. - Key news
Instructure Holdings Inc. - Key offerings
12.11 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
12.12 MAXHUB
MAXHUB - Overview
MAXHUB - Product / Service
MAXHUB - Key offerings
12.13 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
12.14 PowerSchool Holdings Inc.
PowerSchool Holdings Inc. - Overview
PowerSchool Holdings Inc. - Product / Service
PowerSchool Holdings Inc. - Key news
PowerSchool Holdings Inc. - Key offerings
12.15 Simplilearn
Simplilearn - Overview
Simplilearn - Product / Service
Simplilearn - Key offerings
12.16 Think and Learn Pvt. Ltd.
Think and Learn Pvt. Ltd. - Overview
Think and Learn Pvt. Ltd. - Product / Service
Think and Learn Pvt. Ltd. - Key offerings
12.17 Udacity Inc.
Udacity Inc. - Overview
Udacity Inc. - Product / Service
Udacity Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits17: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits18: Chart on North America: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits20: Historic Market Size - Data Table on Education Technology Market in North America 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits24: Five forces analysis - Comparison between 2023 and 2028
Exhibits25: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits27: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits28: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits29: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits30: Chart on Market condition - Five forces 2023 and 2028
Exhibits31: Chart on End-user - Market share 2023-2028 (%)
Exhibits32: Data Table on End-user - Market share 2023-2028 (%)
Exhibits33: Chart on Comparison by End-user
Exhibits34: Data Table on Comparison by End-user
Exhibits35: Chart on Business - Market size and forecast 2023-2028 ($ million)
Exhibits36: Data Table on Business - Market size and forecast 2023-2028 ($ million)
Exhibits37: Chart on Business - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Business - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Consumer - Market size and forecast 2023-2028 ($ million)
Exhibits40: Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
Exhibits41: Chart on Consumer - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Consumer - Year-over-year growth 2023-2028 (%)
Exhibits43: Market opportunity by End-user ($ million)
Exhibits44: Data Table on Market opportunity by End-user ($ million)
Exhibits45: Chart on Deployment - Market share 2023-2028 (%)
Exhibits46: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits47: Chart on Comparison by Deployment
Exhibits48: Data Table on Comparison by Deployment
Exhibits49: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Cloud - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
Exhibits57: Market opportunity by Deployment ($ million)
Exhibits58: Data Table on Market opportunity by Deployment ($ million)
Exhibits59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits60: Chart on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits61: Data Table on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits62: Chart on Geographic comparison
Exhibits63: Data Table on Geographic comparison
Exhibits64: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits65: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits66: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits67: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits68: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits69: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits70: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits71: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits72: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits73: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits74: Chart on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits75: Data Table on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits76: Market opportunity By Geographical Landscape ($ million)
Exhibits77: Data Table on Market opportunity By Geographical Landscape ($ million)
Exhibits78: Impact of drivers and challenges in 2023 and 2028
Exhibits79: Overview on criticality of inputs and factors of differentiation
Exhibits80: Overview on factors of disruption
Exhibits81: Impact of key risks on business
Exhibits82: Companies covered
Exhibits83: Matrix on companies position and classification
Exhibits84: 2U Inc. - Overview
Exhibits85: 2U Inc. - Business segments
Exhibits86: 2U Inc. - Key news
Exhibits87: 2U Inc. - Key offerings
Exhibits88: 2U Inc. - Segment focus
Exhibits89: Alphabet Inc. - Overview
Exhibits90: Alphabet Inc. - Business segments
Exhibits91: Alphabet Inc. - Key offerings
Exhibits92: Alphabet Inc. - Segment focus
Exhibits93: ApplyBoard Inc. - Overview
Exhibits94: ApplyBoard Inc. - Product / Service
Exhibits95: ApplyBoard Inc. - Key offerings
Exhibits96: Blackboard Inc. - Overview
Exhibits97: Blackboard Inc. - Product / Service
Exhibits98: Blackboard Inc. - Key offerings
Exhibits99: Chegg Inc. - Overview
Exhibits100: Chegg Inc. - Product / Service
Exhibits101: Chegg Inc. - Key news
Exhibits102: Chegg Inc. - Key offerings
Exhibits103: Cornerstone OnDemand Inc. - Overview
Exhibits104: Cornerstone OnDemand Inc. - Product / Service
Exhibits105: Cornerstone OnDemand Inc. - Key news
Exhibits106: Cornerstone OnDemand Inc. - Key offerings
Exhibits107: Coursera Inc. - Overview
Exhibits108: Coursera Inc. - Business segments
Exhibits109: Coursera Inc. - Key news
Exhibits110: Coursera Inc. - Key offerings
Exhibits111: Coursera Inc. - Segment focus
Exhibits112: Instructure Holdings Inc. - Overview
Exhibits113: Instructure Holdings Inc. - Product / Service
Exhibits114: Instructure Holdings Inc. - Key news
Exhibits115: Instructure Holdings Inc. - Key offerings
Exhibits116: International Business Machines Corp. - Overview
Exhibits117: International Business Machines Corp. - Business segments
Exhibits118: International Business Machines Corp. - Key news
Exhibits119: International Business Machines Corp. - Key offerings
Exhibits120: International Business Machines Corp. - Segment focus
Exhibits121: MAXHUB - Overview
Exhibits122: MAXHUB - Product / Service
Exhibits123: MAXHUB - Key offerings
Exhibits124: Microsoft Corp. - Overview
Exhibits125: Microsoft Corp. - Business segments
Exhibits126: Microsoft Corp. - Key news
Exhibits127: Microsoft Corp. - Key offerings
Exhibits128: Microsoft Corp. - Segment focus
Exhibits129: PowerSchool Holdings Inc. - Overview
Exhibits130: PowerSchool Holdings Inc. - Product / Service
Exhibits131: PowerSchool Holdings Inc. - Key news
Exhibits132: PowerSchool Holdings Inc. - Key offerings
Exhibits133: Simplilearn - Overview
Exhibits134: Simplilearn - Product / Service
Exhibits135: Simplilearn - Key offerings
Exhibits136: Think and Learn Pvt. Ltd. - Overview
Exhibits137: Think and Learn Pvt. Ltd. - Product / Service
Exhibits138: Think and Learn Pvt. Ltd. - Key offerings
Exhibits139: Udacity Inc. - Overview
Exhibits140: Udacity Inc. - Product / Service
Exhibits141: Udacity Inc. - Key offerings
Exhibits142: Inclusions checklist
Exhibits143: Exclusions checklist
Exhibits144: Currency conversion rates for US$
Exhibits145: Research methodology
Exhibits146: Information sources
Exhibits147: Data validation
Exhibits148: Validation techniques employed for market sizing
Exhibits149: Data synthesis
Exhibits150: 360 degree market analysis
Exhibits151: List of abbreviations

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