Digital Advertising Market in US 2022-2026

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,000	120 Pages	TechNavio	January, 2022	INF16967523

Best Price Guarantee
Price	from $3,000
Length	120 Pages
Publisher	TechNavio
Published Date	January, 2022
SKU	INF16967523

Digital Advertising Market in US 2022-2026

Technavio has been monitoring the digital advertising market in us and it is poised to grow by $ 166.87 bn during 2022-2026, decelerating at a CAGR of 13.34% during the forecast period. Our report on the digital advertising market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current us market scenario, latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising and shifting trend from traditional to online advertising. In addition, growth in in-app advertising is anticipated to boost the growth of the market as well.

The digital advertising market in US analysis includes type and channel segment.

Technavio's digital advertising market in US is segmented as below:

By Type

Search advertising
Social media advertising
Banner advertising
Others

By Channel

Mobile
Desktop/laptop
Connected TV

This study identifies the growing smartphone penetrationas one of the prime reasons driving the digital advertising market growth in US during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on digital advertising market in US covers the following areas:

Digital advertising market sizing
Digital advertising market forecast
Digital advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital advertising market vendors in US that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc. Also, the digital advertising market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Executive Summary
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market characteristics
- Value chain analysis
  - Table Value chain analysis: Advertising
  - Advertiser/service buyers
  - Advertising agency
  - Sales house:
  - Publishing platforms/media organizations:
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2021
- Market outlook: Forecast for 2021 - 2026
  - Estimating growth rates for emerging and high-growth markets
  - Estimating growth rates for mature markets
    - Table US - Market size and forecast 2021 - 2026 ($ billion)
    - Table US market: Year-over-year growth 2021 - 2026 (%)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis 2021 & 2026
- Bargaining power of buyers
  - Table Bargaining power of buyers
- Bargaining power of suppliers
  - Table Bargaining power of suppliers
- Threat of new entrants
  - Table Threat of new entrants
- Threat of substitutes
  - Table Threat of substitutes
- Threat of rivalry
  - Table Threat of rivalry
- Market condition
  - Table Market condition - Five forces 2021
Market Segmentation by Type
- Market segments
  - Table Type - Market share 2021-2026 (%)
- Comparison by Type
  - Table Comparison by Type
- Search advertising - Market size and forecast 2021-2026
  - Table Search advertising - Market size and forecast 2021-2026 ($ billion)
  - Table Search advertising - Year-over-year growth 2021-2026 (%)
- Social media advertising - Market size and forecast 2021-2026
  - Table Social media advertising - Market size and forecast 2021-2026 ($ billion)
  - Table Social media advertising - Year-over-year growth 2021-2026 (%)
- Banner advertising - Market size and forecast 2021- 2026
  - Table Banner advertising - Market size and forecast 2021-2026 ($ billion)
  - Table Banner advertising - Year-over-year growth 2021-2026 (%)
- Others - Market size and forecast 2021-2026
  - Table Others - Market size and forecast 2021-2026 ($ billion)
  - Table Others - Year-over-year growth 2021-2026 (%)
- Market opportunity by Type
  - Table Market opportunity by Type
Market Segmentation by Channel
- Market segments
  - Table Channel - Market share 2021-2026 (%)
- Comparison by Channel
  - Table Comparison by Channel
- Mobile - Market size and forecast 2021-2026
  - Table Mobile - Market size and forecast 2021-2026 ($ billion)
  - Table Mobile - Year-over-year growth 2021-2026 (%)
- Desktop/laptop - Market size and forecast 2021-2026
  - Table Desktop/laptop - Market size and forecast 2021-2026 ($ billion)
  - Table Desktop/laptop - Year-over-year growth 2021-2026 (%)
- Connected TV - Market size and forecast 2021-2026
  - Table Connected TV - Market size and forecast 2021-2026 ($ billion)
  - Table Connected TV - Year-over-year growth 2021-2026 (%)
- Market opportunity by Channel
  - Table Market opportunity by Channel
Customer landscape
- Table Customer landscape
Drivers, Challenges, and Trends
- Market drivers
  - Growth in in-app advertising
  - Shifting trend from traditional to online advertising
- Market challenges
  - Growing adoption of ad-blocker solutions
  - Rising privacy and security concerns
    - Table Impact of drivers and challenges
- Market trends
  - Incorporation of augmented reality (AR) in advertising
  - Multi-channel digital marketing
Vendor Landscape
- Table Vendor landscape
- Landscape disruption
  - Table Landscape disruption
  - Table Industry risks
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Market positioning of vendors
- Adobe Inc.
  - Table Adobe Inc. - Overview
  - Table Adobe Inc. - Business segments
  - Table Adobe Inc. - Key News
  - Table Adobe Inc. - Key offerings
  - Table Adobe Inc. - Segment focus
- Alphabet Inc.
  - Table Alphabet Inc. - Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- Amazon.com Inc.
  - Table Amazon.com Inc. - Overview
  - Table Amazon.com Inc. - Business segments
  - Table Amazon.com Inc. - Key offerings
  - Table Amazon.com Inc. - Segment focus
- Apollo Global Management Inc.
  - Table Apollo Global Management Inc. - Overview
  - Table Apollo Global Management Inc. - Business segments
  - Table Apollo Global Management Inc. - Key News
  - Table Apollo Global Management Inc. - Key offerings
  - Table Apollo Global Management Inc. - Segment focus
- BuzzFeed Inc.
  - Table BuzzFeed Inc. - Overview
  - Table BuzzFeed Inc. - Product and service
  - Table BuzzFeed Inc. - Key offerings
- Facebook Inc.
  - Table Facebook Inc. - Overview
  - Table Facebook Inc. - Business segments
  - Table Facebook Inc. - Key offerings
- IAC InterActiveCorp
  - Table IAC InterActiveCorp - Overview
  - Table IAC InterActiveCorp - Business segments
  - Table IAC InterActiveCorp - Key News
  - Table IAC InterActiveCorp - Key offerings
  - Table IAC InterActiveCorp - Segment focus
- LinkedIn Corp.
  - Table LinkedIn Corp. - Overview
  - Table LinkedIn Corp. - Product and service
  - Table LinkedIn Corp. - Key offerings
- Microsoft Corp.
  - Table Microsoft Corp. - Overview
  - Table Microsoft Corp. - Business segments
  - Table Microsoft Corp. - Key offerings
  - Table Microsoft Corp. - Segment focus
- Twitter Inc.
  - Table Twitter Inc. - Overview
  - Table Twitter Inc. - Business segments
  - Table Twitter Inc. - Key offerings
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research Methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations