Craft Beer Market in Europe 2025-2029

Craft Beer Market In Europe 2024-2028

The craft beer market in Europe is forecasted to grow by USD 15.9 bn during 2023-2028, accelerating at a CAGR of 8.78% during the forecast period. The report on the craft beer market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing number of microbreweries and craft breweries, increasing number of product launches for craft beer, and growing demand for craft beer among millennials.

Technavio's craft beer market in Europe is segmented as below:

By Distribution Channel

  • Off-trade
  • On-trade
By Product
  • IPA-based craft beer
  • Seasonal-based craft beer
  • Pale ale-based craft beer
  • Amber ale-based craft beer
  • Others
By Geographical Landscape
  • Europe
This study identifies the increasing number of partnerships, agreements, and m and a activities as one of the prime reasons driving the craft beer market in Europe growth during the next few years. Also, growth in online sales of beer craft and growing demand for low-alcohol craft beer will lead to sizable demand in the market.

The report on the craft beer market in Europe covers the following areas:
  • Craft beer market in Europe sizing
  • Craft beer market in Europe forecast
  • Craft beer market in Europe industry analysis
The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading craft beer market in Europe vendors that include Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog PLC, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., Diageo PLC, Duvel Moortgat NV, German Kraft Brewery Ltd, Heineken NV, Lervig AS, Magic Rock Brewing Co. Ltd., Mikkeller APS, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., Thornbridge Brewery, VAN PUR S.A., and Wild Beer Co.. Also, the craft beer market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
  • Historic Market Size
    • Craft Beer Market in Europe 2019 - 2023
      • Table Historic Market Size - Data Table on Craft Beer Market in Europe 2019 - 2023 ($ billion)
    • Distribution Channel segment analysis 2019 - 2023
    • Product segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Craft Beer Market in Europe
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Off-trade - Market size and forecast 2024-2029
      • Table Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
    • On-trade - Market size and forecast 2024-2029
      • Table Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on On-trade - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • IPA-based craft beer - Market size and forecast 2024-2029
      • Table Data Table on IPA-based craft beer - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on IPA-based craft beer - Year-over-year growth 2024-2029 (%)
    • Seasonal-based craft beer - Market size and forecast 2024-2029
      • Table Data Table on Seasonal-based craft beer - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Seasonal-based craft beer - Year-over-year growth 2024-2029 (%)
    • Pale ale-based craft beer - Market size and forecast 2024-2029
      • Table Data Table on Pale ale-based craft beer - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Pale ale-based craft beer - Year-over-year growth 2024-2029 (%)
    • Amber ale-based craft beer - Market size and forecast 2024-2029
      • Table Data Table on Amber ale-based craft beer - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Amber ale-based craft beer - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography - 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Poland - Market size and forecast 2024-2029
      • Table Data Table on Poland - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Poland - Year-over-year growth 2024-2029 (%)
    • Russia - Market size and forecast 2024-2029
      • Table Data Table on Russia - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Russia - Year-over-year growth 2024-2029 (%)
    • Rest of Europe - Market size and forecast 2024-2029
      • Table Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Table on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing number of microbreweries and craft breweries
      • Increasing number of product launches for craft beer
      • Growing demand for craft beer among millennials
    • Market challenges
      • Stringent regulations and heavy taxation for alcoholic beverages
      • Growing competition from other alcoholic beverages
      • Campaigns against alcohol consumption in Europe
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Increasing number of partnerships, agreements, and M and A activities
      • Growth in online sales of beer craft
      • Growing demand for low-alcohol craft beer
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Anheuser Busch InBev SA NV
    • Asahi Group Holdings Ltd.
    • BrewDog Plc
    • Buxton Brewery Co. Ltd.
    • Carlsberg Breweries AS
    • Cloudwater Brew Co.
    • Diageo PLC
    • Duvel Moortgat NV
    • Heineken NV
    • Mikkeller APS
    • Stone Brewing Co. LLC
    • Swinkels Family Brewers
    • The Boston Beer Co. Inc.
    • Thornbridge Brewery
    • Wild Beer Co.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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