US Courseware Market 2023-2027

Courseware Market in US 2023-2027

Technavio has been monitoring the courseware market in US and is forecast to grow by $1061.45 mn during 2022-2027, accelerating at a CAGR of 5.42% during the forecast period. Our report on the courseware market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolved learning and education landscape, growing demand for digital courseware, and growing use of adaptive courseware products.

Technavio's courseware market in US is segmented as below:

By End-user

  • K12
  • Higher education
  • Corporate
By Deployment
  • Cloud
  • On-premise
This study identifies the growth of the microlearning paradigm as one of the prime reasons driving the courseware market growth during the next few years. Also, the growing use of customized courseware and growing gamification in online courses will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the courseware market in US covers the following areas:
  • Courseware market sizing
  • Courseware market forecast
  • Courseware market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading courseware market vendors that include American Heart Association, Arizona State University, Ascend Learning LLC, Cambridge University Press, Carnegie Mellon University, Cengage Learning Holdings II Inc., Connect For Education Inc., Georg von Holtzbrinck GmbH and Co. KG, Hackett Publishing Co., John Wiley and Sons Inc., Labster Group ApS, Lumen Learning Inc., McGraw Hill LLC, Method Learning, MindEdge Inc., Pearson Plc, Quant Systems Inc., Realizeit, Rice University, SimBiotic Software Inc., Simulation Curriculum Corp., Stanford University, Tophatmonocle Corp., VitalSource Technologies LLC, WestEd, and Yale University. Also, the courseware market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Deployment
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Courseware market in US 2017 - 2021
      • Table Historic Market Size – Data table on courseware market in US 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • Deployment Segment Analysis 2017 - 2021
      • Table Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • K12 - Market size and forecast 2022-2027
      • Table Chart on K12 - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on K12 - Market size and forecast 2022-2027 ($ million)
      • Table Chart on K12 - Year-over-year growth 2022-2027 (%)
      • Table Data Table on K12 - Year-over-year growth 2022-2027 (%)
    • Higher education - Market size and forecast 2022-2027
      • Table Chart on Higher education - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Higher education - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Higher education - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Higher education - Year-over-year growth 2022-2027 (%)
    • Corporate - Market size and forecast 2022-2027
      • Table Chart on Corporate - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Corporate - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Corporate - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Corporate - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Deployment
    • Market segments
      • Table Chart on Deployment - Market share 2022-2027 (%)
      • Table Data Table on Deployment - Market share 2022-2027 (%)
    • Comparison by Deployment
      • Table Chart on Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • Cloud - Market size and forecast 2022-2027
      • Table Chart on Cloud - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • On-premise - Market size and forecast 2022-2027
      • Table Chart on On-premise - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
      • Table Chart on On-premise - Year-over-year growth 2022-2027 (%)
      • Table Data Table on On-premise - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Deployment
      • Table Market opportunity by Deployment ($ million)
      • Table Data Table on Market opportunity by Deployment ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Evolved learning and education landscape
      • Growing demand for digital courseware
      • Growing use of adaptive courseware products
    • Market challenges
      • Competition from MOOCs
      • High development cost associated with e-learning courseware
      • Several challenges associated with development of courseware materials
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growth of microlearning paradigm
      • Growing use of customized courseware
      • Growing gamification in online courses
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • American Heart Association
      • Table American Heart Association - Overview
      • Table American Heart Association - Product / Service
      • Table American Heart Association - Key offerings
    • Ascend Learning LLC
      • Table Ascend Learning LLC - Overview
      • Table Ascend Learning LLC - Product / Service
      • Table Ascend Learning LLC - Key offerings
    • Cambridge University Press
      • Table Cambridge University Press - Overview
      • Table Cambridge University Press - Product / Service
      • Table Cambridge University Press - Key offerings
    • Carnegie Mellon University
      • Table Carnegie Mellon University - Overview
      • Table Carnegie Mellon University - Product / Service
      • Table Carnegie Mellon University - Key offerings
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • Georg von Holtzbrinck GmbH and Co. KG
      • Table Georg von Holtzbrinck GmbH and Co. KG - Overview
      • Table Georg von Holtzbrinck GmbH and Co. KG - Product / Service
      • Table Georg von Holtzbrinck GmbH and Co. KG - Key offerings
    • Hackett Publishing Co.
      • Table Hackett Publishing Co. - Overview
      • Table Hackett Publishing Co. - Product / Service
      • Table Hackett Publishing Co. - Key offerings
    • John Wiley and Sons Inc.
      • Table John Wiley and Sons Inc. - Overview
      • Table John Wiley and Sons Inc. - Business segments
      • Table John Wiley and Sons Inc. - Key offerings
      • Table John Wiley and Sons Inc. - Segment focus
    • Lumen Learning Inc.
      • Table Lumen Learning Inc. - Overview
      • Table Lumen Learning Inc. - Product / Service
      • Table Lumen Learning Inc. - Key offerings
    • McGraw Hill LLC
      • Table McGraw Hill LLC - Overview
      • Table McGraw Hill LLC - Business segments
      • Table McGraw Hill LLC - Key offerings
      • Table McGraw Hill LLC - Segment focus
    • Method Learning
      • Table Method Learning - Overview
      • Table Method Learning - Product / Service
      • Table Method Learning - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Quant Systems Inc.
      • Table Quant Systems Inc. - Overview
      • Table Quant Systems Inc. - Product / Service
      • Table Quant Systems Inc. - Key offerings
    • Rice University
      • Table Rice University - Overview
      • Table Rice University - Product / Service
      • Table Rice University - Key offerings
    • WestEd
      • Table WestEd - Overview
      • Table WestEd - Product / Service
      • Table WestEd - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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