Consumer Electronics and Home Appliances Market in India 2025-2029

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	168 Pages	TechNavio	February, 2025	INF19659186

Best Price Guarantee
Price	from $2,500
Length	168 Pages
Publisher	TechNavio
Published Date	February, 2025
SKU	INF19659186

Consumer Electronics And Home Appliances Market In India 2025-2029

The consumer electronics and home appliances market in India is forecasted to grow by USD 2.07 billion during 2024-2029, accelerating at a CAGR of 1.2% during the forecast period. The report on the consumer electronics and home appliances market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in government initiatives for electronic products, rising changes in design of home architecture, and increasing demand for premium appliances.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's consumer electronics and home appliances market in India is segmented as below:

By Product

Consumer electronics
Home appliances

By Distribution Channel

Offline
Online

By Price Range

Mid-range
Premium
Entry-level

By Geographical Landscape

APAC

This study identifies the adoption of smart and advanced features in home appliances as one of the prime reasons driving the consumer electronics and home appliances market in India growth during the next few years. Also, adoption of energy-efficient consumer electronics and home appliances and growing investment in research and development activities will lead to sizable demand in the market.

The report on the consumer electronics and home appliances market in India covers the following areas:

Consumer Electronics And Home Appliances Market in India sizing
Consumer Electronics And Home Appliances Market in India forecast
Consumer Electronics And Home Appliances Market in India industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading consumer electronics and home appliances market in India vendors that include AB Electrolux, Arcelik A.S., Bajaj Electricals Ltd., ENERGIA APPLIANCES PVT. LTD., General Electric Co., Haier Smart Home Co. Ltd., Hitachi Ltd., Irobot Corp., Koninklijke Philips NV, LG Corp., Midea Group Co. Ltd., Miele and Cie. KG, Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Sony Group Corp., Usha International Ltd., and Whirlpool Corp.. Also, the consumer electronics and home appliances market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Country Market Characteristics; Executive Summary - Chart on Market Segmentation by Product; Executive Summary - Chart on Market Segmentation by Distribution Channel; Executive Summary - Chart on Market Segmentation by Price Range; Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis: 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; 2.2 Criticality of inputs and Factors of differentiation; Overview on criticality of inputs and factors of differentiation; 2.3 Factors of disruption; Overview on factors of disruption; 2.4 Impact of drivers and challenges; Impact of drivers and challenges in 2024 and 2029
3 Market Landscape: 3.1 Market ecosystem; Parent Market; Data Table on - Parent Market; 3.2 Market characteristics; Market characteristics analysis; 3.3 Value chain analysis; Value chain analysis
4 Market Sizing: 4.1 Market definition; Offerings of companies included in the market definition; 4.2 Market segment analysis; Market segments; 4.3 Market size 2024; 4.4 Market outlook: Forecast for 2024-2029; Chart on India - Market size and forecast 2024-2029 ($ million); Data Table on India - Market size and forecast 2024-2029 ($ million); Chart on India: Year-over-year growth 2024-2029 (%); Data Table on India: Year-over-year growth 2024-2029 (%)
5 Historic Market Size: 5.1 Consumer Electronics And Home Appliances Market in India 2019 - 2023; Historic Market Size - Data Table on Consumer Electronics And Home Appliances Market in India 2019 - 2023 ($ million); 5.2 Product segment analysis 2019 - 2023; Historic Market Size - Product Segment 2019 - 2023 ($ million); 5.3 Distribution Channel segment analysis 2019 - 2023; Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million); 5.4 Price Range segment analysis 2019 - 2023; Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
6 Qualitative Analysis: 6.1 Impact of AI on Consumer Electronics and Home Appliances Market in India
7 Five Forces Analysis: 7.1 Five forces summary; Five forces analysis - Comparison between 2024 and 2029; 7.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2024 and 2029; 7.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2024 and 2029; 7.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2024 and 2029; 7.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2024 and 2029; 7.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2024 and 2029; 7.7 Market condition; Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product: 8.1 Market segments; Chart on Product - Market share 2024-2029 (%); Data Table on Product - Market share 2024-2029 (%); 8.2 Comparison by Product; Chart on Comparison by Product; Data Table on Comparison by Product; 8.3 Consumer electronics - Market size and forecast 2024-2029; Chart on Consumer electronics - Market size and forecast 2024-2029 ($ million); Data Table on Consumer electronics - Market size and forecast 2024-2029 ($ million); Chart on Consumer electronics - Year-over-year growth 2024-2029 (%); Data Table on Consumer electronics - Year-over-year growth 2024-2029 (%); 8.4 Home appliances - Market size and forecast 2024-2029; Chart on Home appliances - Market size and forecast 2024-2029 ($ million); Data Table on Home appliances - Market size and forecast 2024-2029 ($ million); Chart on Home appliances - Year-over-year growth 2024-2029 (%); Data Table on Home appliances - Year-over-year growth 2024-2029 (%); 8.5 Market opportunity by Product; Market opportunity by Product ($ million); Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel: 9.1 Market segments; Chart on Distribution Channel - Market share 2024-2029 (%); Data Table on Distribution Channel - Market share 2024-2029 (%); 9.2 Comparison by Distribution Channel; Chart on Comparison by Distribution Channel; Data Table on Comparison by Distribution Channel; 9.3 Offline - Market size and forecast 2024-2029; Chart on Offline - Market size and forecast 2024-2029 ($ million); Data Table on Offline - Market size and forecast 2024-2029 ($ million); Chart on Offline - Year-over-year growth 2024-2029 (%); Data Table on Offline - Year-over-year growth 2024-2029 (%); 9.4 Online - Market size and forecast 2024-2029; Chart on Online - Market size and forecast 2024-2029 ($ million); Data Table on Online - Market size and forecast 2024-2029 ($ million); Chart on Online - Year-over-year growth 2024-2029 (%); Data Table on Online - Year-over-year growth 2024-2029 (%); 9.5 Market opportunity by Distribution Channel; Market opportunity by Distribution Channel ($ million); Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Price Range: 10.1 Market segments; Chart on Price Range - Market share 2024-2029 (%); Data Table on Price Range - Market share 2024-2029 (%); 10.2 Comparison by Price Range; Chart on Comparison by Price Range; Data Table on Comparison by Price Range; 10.3 Mid-range - Market size and forecast 2024-2029; Chart on Mid-range - Market size and forecast 2024-2029 ($ million); Data Table on Mid-range - Market size and forecast 2024-2029 ($ million); Chart on Mid-range - Year-over-year growth 2024-2029 (%); Data Table on Mid-range - Year-over-year growth 2024-2029 (%); 10.4 Premium - Market size and forecast 2024-2029; Chart on Premium - Market size and forecast 2024-2029 ($ million); Data Table on Premium - Market size and forecast 2024-2029 ($ million); Chart on Premium - Year-over-year growth 2024-2029 (%); Data Table on Premium - Year-over-year growth 2024-2029 (%); 10.5 Entry-level - Market size and forecast 2024-2029; Chart on Entry-level - Market size and forecast 2024-2029 ($ million); Data Table on Entry-level - Market size and forecast 2024-2029 ($ million); Chart on Entry-level - Year-over-year growth 2024-2029 (%); Data Table on Entry-level - Year-over-year growth 2024-2029 (%); 10.6 Market opportunity by Price Range; Market opportunity by Price Range ($ million); Data Table on Market opportunity by Price Range ($ million)
11 Customer Landscape: 11.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints: 12.1 Market drivers; 12.2 Market challenges; 12.3 Impact of drivers and challenges; Impact of drivers and challenges in 2024 and 2029; 12.4 Market opportunities/restraints
13 Competitive Landscape: 13.1 Overview; 13.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 13.3 Landscape disruption; Overview on factors of disruption; 13.4 Industry risks; Impact of key risks on business
14 Competitive Analysis: 14.1 Companies profiled; Companies covered; 14.2 Company ranking index; Company ranking index; 14.3 Market positioning of companies; Matrix on companies position and classification; 14.4 AB Electrolux; AB Electrolux - Overview; AB Electrolux - Business segments; AB Electrolux - Key news; AB Electrolux - Key offerings; AB Electrolux - Segment focus; SWOT; 14.5 Arcelik A.S.; Arcelik A.S. - Overview; Arcelik A.S. - Product / Service; Arcelik A.S. - Key offerings; SWOT; 14.6 ENERGIA APPLIANCES PVT. LTD.; ENERGIA APPLIANCES PVT. LTD. - Overview; ENERGIA APPLIANCES PVT. LTD. - Product / Service; ENERGIA APPLIANCES PVT. LTD. - Key offerings; SWOT; 14.7 General Electric Co.; General Electric Co. - Overview; General Electric Co. - Business segments; General Electric Co. - Key news; General Electric Co. - Key offerings; General Electric Co. - Segment focus; SWOT; 14.8 Haier Smart Home Co. Ltd.; Haier Smart Home Co. Ltd. - Overview; Haier Smart Home Co. Ltd. - Business segments; Haier Smart Home Co. Ltd. - Key offerings; Haier Smart Home Co. Ltd. - Segment focus; SWOT; 14.9 Hitachi Ltd.; Hitachi Ltd. - Overview; Hitachi Ltd. - Business segments; Hitachi Ltd. - Key news; Hitachi Ltd. - Key offerings; Hitachi Ltd. - Segment focus; SWOT; 14.10 Irobot Corp.; Irobot Corp. - Overview; Irobot Corp. - Product / Service; Irobot Corp. - Key offerings; SWOT; 14.11 Koninklijke Philips NV; Koninklijke Philips NV - Overview; Koninklijke Philips NV - Business segments; Koninklijke Philips NV - Key news; Koninklijke Philips NV - Key offerings; Koninklijke Philips NV - Segment focus; SWOT; 14.12 LG Corp.; LG Corp. - Overview; LG Corp. - Product / Service; LG Corp. - Key offerings; SWOT; 14.13 Midea Group Co. Ltd.; Midea Group Co. Ltd. - Overview; Midea Group Co. Ltd. - Product / Service; Midea Group Co. Ltd. - Key offerings; SWOT; 14.14 Miele and Cie. KG; Miele and Cie. KG - Overview; Miele and Cie. KG - Product / Service; Miele and Cie. KG - Key offerings; SWOT; 14.15 Panasonic Holdings Corp.; Panasonic Holdings Corp. - Overview; Panasonic Holdings Corp. - Business segments; Panasonic Holdings Corp. - Key news; Panasonic Holdings Corp. - Key offerings; Panasonic Holdings Corp. - Segment focus; SWOT; 14.16 Robert Bosch GmbH; Robert Bosch GmbH - Overview; Robert Bosch GmbH - Product / Service; Robert Bosch GmbH - Key news; Robert Bosch GmbH - Key offerings; SWOT; 14.17 Samsung Electronics Co. Ltd.; Samsung Electronics Co. Ltd. - Overview; Samsung Electronics Co. Ltd. - Business segments; Samsung Electronics Co. Ltd. - Key news; Samsung Electronics Co. Ltd. - Key offerings; Samsung Electronics Co. Ltd. - Segment focus; SWOT; 14.18 Sony Group Corp.; Sony Group Corp. - Overview; Sony Group Corp. - Business segments; Sony Group Corp. - Key offerings; Sony Group Corp. - Segment focus; SWOT
15 Appendix: 15.1 Scope of the report; 15.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 15.3 Currency conversion rates for US$; Currency conversion rates for US$; 15.4 Research methodology; Research methodology; 15.5 Data procurement; Information sources; 15.6 Data validation; Data validation; 15.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 15.8 Data synthesis; Data synthesis; 15.9 360 degree market analysis; 360 degree market analysis; 15.10 List of abbreviations; List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market Segmentation by Product; Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel; Exhibits6: Executive Summary - Chart on Market Segmentation by Price Range; Exhibits7: Executive Summary - Chart on Company Market Positioning; Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits9: Overview on criticality of inputs and factors of differentiation; Exhibits10: Overview on factors of disruption; Exhibits11: Impact of drivers and challenges in 2024 and 2029; Exhibits12: Parent Market; Exhibits13: Data Table on - Parent Market; Exhibits14: Market characteristics analysis; Exhibits15: Value chain analysis; Exhibits16: Offerings of companies included in the market definition; Exhibits17: Market segments; Exhibits18: Chart on India - Market size and forecast 2024-2029 ($ million); Exhibits19: Data Table on India - Market size and forecast 2024-2029 ($ million); Exhibits20: Chart on India: Year-over-year growth 2024-2029 (%); Exhibits21: Data Table on India: Year-over-year growth 2024-2029 (%); Exhibits22: Historic Market Size - Data Table on Consumer Electronics And Home Appliances Market in India 2019 - 2023 ($ million); Exhibits23: Historic Market Size - Product Segment 2019 - 2023 ($ million); Exhibits24: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million); Exhibits25: Historic Market Size - Price Range Segment 2019 - 2023 ($ million); Exhibits26: Five forces analysis - Comparison between 2024 and 2029; Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029; Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029; Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029; Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029; Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029; Exhibits32: Chart on Market condition - Five forces 2024 and 2029; Exhibits33: Chart on Product - Market share 2024-2029 (%); Exhibits34: Data Table on Product - Market share 2024-2029 (%); Exhibits35: Chart on Comparison by Product; Exhibits36: Data Table on Comparison by Product; Exhibits37: Chart on Consumer electronics - Market size and forecast 2024-2029 ($ million); Exhibits38: Data Table on Consumer electronics - Market size and forecast 2024-2029 ($ million); Exhibits39: Chart on Consumer electronics - Year-over-year growth 2024-2029 (%); Exhibits40: Data Table on Consumer electronics - Year-over-year growth 2024-2029 (%); Exhibits41: Chart on Home appliances - Market size and forecast 2024-2029 ($ million); Exhibits42: Data Table on Home appliances - Market size and forecast 2024-2029 ($ million); Exhibits43: Chart on Home appliances - Year-over-year growth 2024-2029 (%); Exhibits44: Data Table on Home appliances - Year-over-year growth 2024-2029 (%); Exhibits45: Market opportunity by Product ($ million); Exhibits46: Data Table on Market opportunity by Product ($ million); Exhibits47: Chart on Distribution Channel - Market share 2024-2029 (%); Exhibits48: Data Table on Distribution Channel - Market share 2024-2029 (%); Exhibits49: Chart on Comparison by Distribution Channel; Exhibits50: Data Table on Comparison by Distribution Channel; Exhibits51: Chart on Offline - Market size and forecast 2024-2029 ($ million); Exhibits52: Data Table on Offline - Market size and forecast 2024-2029 ($ million); Exhibits53: Chart on Offline - Year-over-year growth 2024-2029 (%); Exhibits54: Data Table on Offline - Year-over-year growth 2024-2029 (%); Exhibits55: Chart on Online - Market size and forecast 2024-2029 ($ million); Exhibits56: Data Table on Online - Market size and forecast 2024-2029 ($ million); Exhibits57: Chart on Online - Year-over-year growth 2024-2029 (%); Exhibits58: Data Table on Online - Year-over-year growth 2024-2029 (%); Exhibits59: Market opportunity by Distribution Channel ($ million); Exhibits60: Data Table on Market opportunity by Distribution Channel ($ million); Exhibits61: Chart on Price Range - Market share 2024-2029 (%); Exhibits62: Data Table on Price Range - Market share 2024-2029 (%); Exhibits63: Chart on Comparison by Price Range; Exhibits64: Data Table on Comparison by Price Range; Exhibits65: Chart on Mid-range - Market size and forecast 2024-2029 ($ million); Exhibits66: Data Table on Mid-range - Market size and forecast 2024-2029 ($ million); Exhibits67: Chart on Mid-range - Year-over-year growth 2024-2029 (%); Exhibits68: Data Table on Mid-range - Year-over-year growth 2024-2029 (%); Exhibits69: Chart on Premium - Market size and forecast 2024-2029 ($ million); Exhibits70: Data Table on Premium - Market size and forecast 2024-2029 ($ million); Exhibits71: Chart on Premium - Year-over-year growth 2024-2029 (%); Exhibits72: Data Table on Premium - Year-over-year growth 2024-2029 (%); Exhibits73: Chart on Entry-level - Market size and forecast 2024-2029 ($ million); Exhibits74: Data Table on Entry-level - Market size and forecast 2024-2029 ($ million); Exhibits75: Chart on Entry-level - Year-over-year growth 2024-2029 (%); Exhibits76: Data Table on Entry-level - Year-over-year growth 2024-2029 (%); Exhibits77: Market opportunity by Price Range ($ million); Exhibits78: Data Table on Market opportunity by Price Range ($ million); Exhibits79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits80: Impact of drivers and challenges in 2024 and 2029; Exhibits81: Overview on criticality of inputs and factors of differentiation; Exhibits82: Overview on factors of disruption; Exhibits83: Impact of key risks on business; Exhibits84: Companies covered; Exhibits85: Company ranking index; Exhibits86: Matrix on companies position and classification; Exhibits87: AB Electrolux - Overview; Exhibits88: AB Electrolux - Business segments; Exhibits89: AB Electrolux - Key news; Exhibits90: AB Electrolux - Key offerings; Exhibits91: AB Electrolux - Segment focus; Exhibits92: SWOT; Exhibits93: Arcelik A.S. - Overview; Exhibits94: Arcelik A.S. - Product / Service; Exhibits95: Arcelik A.S. - Key offerings; Exhibits96: SWOT; Exhibits97: ENERGIA APPLIANCES PVT. LTD. - Overview; Exhibits98: ENERGIA APPLIANCES PVT. LTD. - Product / Service; Exhibits99: ENERGIA APPLIANCES PVT. LTD. - Key offerings; Exhibits100: SWOT; Exhibits101: General Electric Co. - Overview; Exhibits102: General Electric Co. - Business segments; Exhibits103: General Electric Co. - Key news; Exhibits104: General Electric Co. - Key offerings; Exhibits105: General Electric Co. - Segment focus; Exhibits106: SWOT; Exhibits107: Haier Smart Home Co. Ltd. - Overview; Exhibits108: Haier Smart Home Co. Ltd. - Business segments; Exhibits109: Haier Smart Home Co. Ltd. - Key offerings; Exhibits110: Haier Smart Home Co. Ltd. - Segment focus; Exhibits111: SWOT; Exhibits112: Hitachi Ltd. - Overview; Exhibits113: Hitachi Ltd. - Business segments; Exhibits114: Hitachi Ltd. - Key news; Exhibits115: Hitachi Ltd. - Key offerings; Exhibits116: Hitachi Ltd. - Segment focus; Exhibits117: SWOT; Exhibits118: Irobot Corp. - Overview; Exhibits119: Irobot Corp. - Product / Service; Exhibits120: Irobot Corp. - Key offerings; Exhibits121: SWOT; Exhibits122: Koninklijke Philips NV - Overview; Exhibits123: Koninklijke Philips NV - Business segments; Exhibits124: Koninklijke Philips NV - Key news; Exhibits125: Koninklijke Philips NV - Key offerings; Exhibits126: Koninklijke Philips NV - Segment focus; Exhibits127: SWOT; Exhibits128: LG Corp. - Overview; Exhibits129: LG Corp. - Product / Service; Exhibits130: LG Corp. - Key offerings; Exhibits131: SWOT; Exhibits132: Midea Group Co. Ltd. - Overview; Exhibits133: Midea Group Co. Ltd. - Product / Service; Exhibits134: Midea Group Co. Ltd. - Key offerings; Exhibits135: SWOT; Exhibits136: Miele and Cie. KG - Overview; Exhibits137: Miele and Cie. KG - Product / Service; Exhibits138: Miele and Cie. KG - Key offerings; Exhibits139: SWOT; Exhibits140: Panasonic Holdings Corp. - Overview; Exhibits141: Panasonic Holdings Corp. - Business segments; Exhibits142: Panasonic Holdings Corp. - Key news; Exhibits143: Panasonic Holdings Corp. - Key offerings; Exhibits144: Panasonic Holdings Corp. - Segment focus; Exhibits145: SWOT; Exhibits146: Robert Bosch GmbH - Overview; Exhibits147: Robert Bosch GmbH - Product / Service; Exhibits148: Robert Bosch GmbH - Key news; Exhibits149: Robert Bosch GmbH - Key offerings; Exhibits150: SWOT; Exhibits151: Samsung Electronics Co. Ltd. - Overview; Exhibits152: Samsung Electronics Co. Ltd. - Business segments; Exhibits153: Samsung Electronics Co. Ltd. - Key news; Exhibits154: Samsung Electronics Co. Ltd. - Key offerings; Exhibits155: Samsung Electronics Co. Ltd. - Segment focus; Exhibits156: SWOT; Exhibits157: Sony Group Corp. - Overview; Exhibits158: Sony Group Corp. - Business segments; Exhibits159: Sony Group Corp. - Key offerings; Exhibits160: Sony Group Corp. - Segment focus; Exhibits161: SWOT; Exhibits162: Inclusions checklist; Exhibits163: Exclusions checklist; Exhibits164: Currency conversion rates for US$; Exhibits165: Research methodology; Exhibits166: Information sources; Exhibits167: Data validation; Exhibits168: Validation techniques employed for market sizing; Exhibits169: Data synthesis; Exhibits170: 360 degree market analysis; Exhibits171: List of abbreviations