E-Commerce Market in Poland 2023-2027

E-Commerce Market In Poland 2023-2027


The e-commerce market in Poland is forecasted to grow by USD 28,094.56 mn during 2022-2027, accelerating at a CAGR of 15.56% during the forecast period. The report on the e-commerce market in Poland provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the advantages of e-commerce platforms, the availability of multiple payment options, and the rise in online spending and smartphone penetration.

Technavio's e-commerce market in Poland is segmented as below:

By Type
  • B2B
  • B2C
By Application
  • Home appliances
  • Fashion products
  • Groceries
  • Books
  • Others
This study identifies the emergence of omnichannel retailing as one of the prime reasons driving the e-commerce market in Poland growth during the next few years. Also, brick-and-mortar stores shifting to e-commerce and enhancement of consumer experience through technologies will lead to sizable demand in the market.

The report on the e-commerce market in Poland covers the following areas:
  • E-commerce market sizing in Poland
  • E-commerce market forecast in Poland
  • E-commerce market industry analysis in Poland
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market in Poland vendors that include 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., zooplus SE, eBay Inc., and Zalando SE. Also, the e-commerce market in Poland analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Poland - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Poland - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Poland: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Poland: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • E-commerce market in Poland 2017 - 2021
      • Table Historic Market Size – Data Table on e-commerce market in Poland 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size – Application Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • B2B - Market size and forecast 2022-2027
      • Table Chart on B2B - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on B2B - Market size and forecast 2022-2027 ($ million)
      • Table Chart on B2B - Year-over-year growth 2022-2027 (%)
      • Table Data Table on B2B - Year-over-year growth 2022-2027 (%)
    • B2C - Market size and forecast 2022-2027
      • Table Chart on B2C - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on B2C - Market size and forecast 2022-2027 ($ million)
      • Table Chart on B2C - Year-over-year growth 2022-2027 (%)
      • Table Data Table on B2C - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Home appliances - Market size and forecast 2022-2027
      • Table Chart on Home appliances - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Home appliances - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Home appliances - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
    • Fashion products - Market size and forecast 2022-2027
      • Table Chart on Fashion products - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Fashion products - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Fashion products - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
    • Groceries - Market size and forecast 2022-2027
      • Table Chart on Groceries - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Groceries - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Groceries - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Groceries - Year-over-year growth 2022-2027 (%)
    • Books - Market size and forecast 2022-2027
      • Table Chart on Books - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Books - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Books - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Books - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advantages of e-commerce platforms
      • Availability of multiple payment options
    • Market challenges
      • Increasing number of counterfeit products
      • Long product replacement cycle resulting in infrequent purchases
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Emergence of omnichannel retailing
      • Brick-and-mortar stores shifting to e-commerce
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • 303 AVENUE SP. Z O.O.
      • Table 303 AVENUE SP. Z O.O. - Overview
      • Table 303 AVENUE SP. Z O.O. - Product / Service
      • Table 303 AVENUE SP. Z O.O. - Key offerings
    • Allegro.pl Sp. z o.o.
      • Table Allegro.pl Sp. z o.o. - Overview
      • Table Allegro.pl Sp. z o.o. - Product / Service
      • Table Allegro.pl Sp. z o.o. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Ceneo.pl sp z.o.o
      • Table Ceneo.pl sp z.o.o - Overview
      • Table Ceneo.pl sp z.o.o - Product / Service
      • Table Ceneo.pl sp z.o.o - Key offerings
    • Decathlon SA
      • Table Decathlon SA - Overview
      • Table Decathlon SA - Product / Service
      • Table Decathlon SA - Key offerings
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Product / Service
      • Table eBay Inc. - Key news
      • Table eBay Inc. - Key offerings
    • Empik Group
      • Table Empik Group - Overview
      • Table Empik Group - Product / Service
      • Table Empik Group - Key offerings
    • Inter IKEA Holding BV
      • Table Inter IKEA Holding BV - Overview
      • Table Inter IKEA Holding BV - Product / Service
      • Table Inter IKEA Holding BV - Key news
      • Table Inter IKEA Holding BV - Key offerings
    • Media Expert Group
      • Table Media Expert Group - Overview
      • Table Media Expert Group - Product / Service
      • Table Media Expert Group - Key offerings
    • OLX Global BV
      • Table OLX Global BV - Overview
      • Table OLX Global BV - Product / Service
      • Table OLX Global BV - Key offerings
    • Organic Farma Zdrowia SA
      • Table Organic Farma Zdrowia SA - Overview
      • Table Organic Farma Zdrowia SA - Product / Service
      • Table Organic Farma Zdrowia SA - Key offerings
    • Ubuy Co.
      • Table Ubuy Co. - Overview
      • Table Ubuy Co. - Product / Service
      • Table Ubuy Co. - Key offerings
    • X Kom Sp. Z.o.o.
      • Table X Kom Sp. Z.o.o. - Overview
      • Table X Kom Sp. Z.o.o. - Product / Service
      • Table X Kom Sp. Z.o.o. - Key offerings
    • Zalando SE
      • Table Zalando SE - Overview
      • Table Zalando SE - Product / Service
      • Table Zalando SE - Key offerings
    • zooplus SE
      • Table zooplus SE - Overview
      • Table zooplus SE - Product / Service
      • Table zooplus SE - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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