Breakfast Cereals Market in North America 2024-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	139 Pages	TechNavio	March, 2024	INF18655855

Best Price Guarantee
Price	from $2,500
Length	139 Pages
Publisher	TechNavio
Published Date	March, 2024
SKU	INF18655855

Breakfast Cereals Market In North America 2024-2028

The breakfast cereals market in North America is forecasted to grow by USD 9.65 bn during 2023-2028, accelerating at a CAGR of 6.33% during the forecast period. The report on the breakfast cereals market in North America provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing consumer awareness and emphasis on health and wellness, increasing breakfast cereal product launches, and growing demand for breakfast cereals from rising working population.

Technavio's breakfast cereals market in North America is segmented as below:

By Distribution Channel

Offline
Online

By Product

Ready-to-eat (RTE)
Hot cereals

This study identifies the increasing internet and e-commerce users driving breakfast cereal sales as one of the prime reasons driving the breakfast cereals market in North America growth during the next few years. Also, rise in inorganic activities by market vendors and growing demand for organic breakfast cereals will lead to sizable demand in the market.

The report on the breakfast cereals market in North America covers the following areas:

Breakfast cereals market in North America sizing
Breakfast cereals market in North America forecast
Breakfast cereals market in North America industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading breakfast cereals market in North America vendors that include Associated British Foods Plc, B and G Foods Inc., Bobs Red Mill Natural Foods Inc., Calbee Inc., Food For Life Baking Co. Inc., General Mills Inc., Kellanova, Manischewitz Co., Natures Path Foods, Nestle SA, New England Natural Bakers, PepsiCo Inc., Post Holdings Inc., The Simply Good Foods Co., Three Wishes Foods Inc., and Weetabix Ltd.. Also, the breakfast cereals market in North America analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Exhibit 01: Executive Summary - Chart on Market Overview; Exhibit 02: Executive Summary - Data Table on Market Overview; Exhibit 03: Executive Summary - Chart on Country Market Characteristics; Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape; Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel; Exhibit 06: Executive Summary - Chart on Market Segmentation by Product; Exhibit 07: Executive Summary - Chart on Incremental Growth; Exhibit 08: Executive Summary - Data Table on Incremental Growth; Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Exhibit 10: Parent market; Exhibit 11: Market Characteristics
3 Market Sizing: 3.1 Market definition; Exhibit 12: Offerings of vendors included in the market definition; 3.2 Market segment analysis; Exhibit 13: Market segments; 3.3 Market size 2023; 3.4 Market outlook: Forecast for 2023-2028; Exhibit 14: Chart on North America - Market size and forecast 2023-2028 ($ billion); Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion); Exhibit 16: Chart on North America: Year-over-year growth 2023-2028 (%); Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
4 Historic Market Size: 4.1 Breakfast cereals market in North America 2018 - 2022; Exhibit 18: Historic Market Size - Data Table on breakfast cereals market in north America 2018 - 2022 ($ billion); 4.2 Distribution Channel Segment Analysis 2018 - 2022; Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion); 4.3 Product Segment Analysis 2018 - 2022; Exhibit 20: Historic Market Size - Product Segment 2018 - 2022 ($ billion); 4.4 Country Segment Analysis 2018 - 2022; Exhibit 21: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis: 5.1 Five forces summary; Exhibit 22: Five forces analysis - Comparison between 2023 and 2028; 5.2 Bargaining power of buyers; Exhibit 23: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028; 5.3 Bargaining power of suppliers; Exhibit 24: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; 5.4 Threat of new entrants; Exhibit 25: Threat of new entrants - Impact of key factors in 2023 and 2028; 5.5 Threat of substitutes; Exhibit 26: Threat of substitutes - Impact of key factors in 2023 and 2028; 5.6 Threat of rivalry; Exhibit 27: Threat of rivalry - Impact of key factors in 2023 and 2028; 5.7 Market condition; Exhibit 28: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel: 6.1 Market segments; Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%); Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%); 6.2 Comparison by Distribution Channel; Exhibit 31: Chart on Comparison by Distribution Channel; Exhibit 32: Data Table on Comparison by Distribution Channel; 6.3 Offline - Market size and forecast 2023-2028; Exhibit 33: Chart on Offline - Market size and forecast 2023-2028 ($ billion); Exhibit 34: Data Table on Offline - Market size and forecast 2023-2028 ($ billion); Exhibit 35: Chart on Offline - Year-over-year growth 2023-2028 (%); Exhibit 36: Data Table on Offline - Year-over-year growth 2023-2028 (%); 6.4 Online - Market size and forecast 2023-2028; Exhibit 37: Chart on Online - Market size and forecast 2023-2028 ($ billion); Exhibit 38: Data Table on Online - Market size and forecast 2023-2028 ($ billion); Exhibit 39: Chart on Online - Year-over-year growth 2023-2028 (%); Exhibit 40: Data Table on Online - Year-over-year growth 2023-2028 (%); 6.5 Market opportunity by Distribution Channel; Exhibit 41: Market opportunity by Distribution Channel ($ billion); Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)
7 Market Segmentation by Product: 7.1 Market segments; Exhibit 43: Chart on Product - Market share 2023-2028 (%); Exhibit 44: Data Table on Product - Market share 2023-2028 (%); 7.2 Comparison by Product; Exhibit 45: Chart on Comparison by Product; Exhibit 46: Data Table on Comparison by Product; 7.3 Ready-to-eat (RTE) - Market size and forecast 2023-2028; Exhibit 47: Chart on Ready-to-eat (RTE) - Market size and forecast 2023-2028 ($ billion); Exhibit 48: Data Table on Ready-to-eat (RTE) - Market size and forecast 2023-2028 ($ billion); Exhibit 49: Chart on Ready-to-eat (RTE) - Year-over-year growth 2023-2028 (%); Exhibit 50: Data Table on Ready-to-eat (RTE) - Year-over-year growth 2023-2028 (%); 7.4 Hot cereals - Market size and forecast 2023-2028; Exhibit 51: Chart on Hot cereals - Market size and forecast 2023-2028 ($ billion); Exhibit 52: Data Table on Hot cereals - Market size and forecast 2023-2028 ($ billion); Exhibit 53: Chart on Hot cereals - Year-over-year growth 2023-2028 (%); Exhibit 54: Data Table on Hot cereals - Year-over-year growth 2023-2028 (%); 7.5 Market opportunity by Product; Exhibit 55: Market opportunity by Product ($ billion); Exhibit 56: Data Table on Market opportunity by Product ($ billion)
8 Customer Landscape: 8.1 Customer landscape overview; Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape: 9.1 Geographic segmentation; Exhibit 58: Chart on Market share By Geographical Landscape - 2023-2028 (%); Exhibit 59: Data Table on Market share By Geographical Landscape - 2023-2028 (%); 9.2 Geographic comparison; Exhibit 60: Chart on Geographic comparison; Exhibit 61: Data Table on Geographic comparison; 9.3 US - Market size and forecast 2023-2028; Exhibit 62: Chart on US - Market size and forecast 2023-2028 ($ billion); Exhibit 63: Data Table on US - Market size and forecast 2023-2028 ($ billion); Exhibit 64: Chart on US - Year-over-year growth 2023-2028 (%); Exhibit 65: Data Table on US - Year-over-year growth 2023-2028 (%); 9.4 Canada - Market size and forecast 2023-2028; Exhibit 66: Chart on Canada - Market size and forecast 2023-2028 ($ billion); Exhibit 67: Data Table on Canada - Market size and forecast 2023-2028 ($ billion); Exhibit 68: Chart on Canada - Year-over-year growth 2023-2028 (%); Exhibit 69: Data Table on Canada - Year-over-year growth 2023-2028 (%); 9.5 Mexico - Market size and forecast 2023-2028; Exhibit 70: Chart on Mexico - Market size and forecast 2023-2028 ($ billion); Exhibit 71: Data Table on Mexico - Market size and forecast 2023-2028 ($ billion); Exhibit 72: Chart on Mexico - Year-over-year growth 2023-2028 (%); Exhibit 73: Data Table on Mexico - Year-over-year growth 2023-2028 (%); 9.6 Market opportunity By Geographical Landscape; Exhibit 74: Market opportunity By Geographical Landscape ($ billion); Exhibit 75: Data Table on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends: 10.1 Market drivers; 10.2 Market challenges; 10.3 Impact of drivers and challenges; Exhibit 76: Impact of drivers and challenges in 2023 and 2028; 10.4 Market trends
11 Vendor Landscape: 11.1 Overview; 11.2 Vendor landscape; Exhibit 77: Overview on Criticality of inputs and Factors of differentiation; 11.3 Landscape disruption; Exhibit 78: Overview on factors of disruption; 11.4 Industry risks; Exhibit 79: Impact of key risks on business
12 Vendor Analysis: 12.1 Vendors covered; Exhibit 80: Vendors covered; 12.2 Market positioning of vendors; Exhibit 81: Matrix on vendor position and classification; 12.3 Associated British Foods Plc; Exhibit 82: Associated British Foods Plc - Overview; Exhibit 83: Associated British Foods Plc - Business segments; Exhibit 84: Associated British Foods Plc - Key offerings; Exhibit 85: Associated British Foods Plc - Segment focus; 12.4 B and G Foods Inc.; Exhibit 86: B and G Foods Inc. - Overview; Exhibit 87: B and G Foods Inc. - Product / Service; Exhibit 88: B and G Foods Inc. - Key offerings; 12.5 Bobs Red Mill Natural Foods Inc.; Exhibit 89: Bobs Red Mill Natural Foods Inc. - Overview; Exhibit 90: Bobs Red Mill Natural Foods Inc. - Product / Service; Exhibit 91: Bobs Red Mill Natural Foods Inc. - Key offerings; 12.6 Calbee Inc.; Exhibit 92: Calbee Inc. - Overview; Exhibit 93: Calbee Inc. - Product / Service; Exhibit 94: Calbee Inc. - Key offerings; 12.7 Food For Life Baking Co. Inc.; Exhibit 95: Food For Life Baking Co. Inc. - Overview; Exhibit 96: Food For Life Baking Co. Inc. - Product / Service; Exhibit 97: Food For Life Baking Co. Inc. - Key offerings; 12.8 General Mills Inc.; Exhibit 98: General Mills Inc. - Overview; Exhibit 99: General Mills Inc. - Business segments; Exhibit 100: General Mills Inc. - Key news; Exhibit 101: General Mills Inc. - Key offerings; Exhibit 102: General Mills Inc. - Segment focus; 12.9 Kellanova; Exhibit 103: Kellanova - Overview; Exhibit 104: Kellanova - Business segments; Exhibit 105: Kellanova - Key news; Exhibit 106: Kellanova - Key offerings; Exhibit 107: Kellanova - Segment focus; 12.10 Manischewitz Co.; Exhibit 108: Manischewitz Co. - Overview; Exhibit 109: Manischewitz Co. - Product / Service; Exhibit 110: Manischewitz Co. - Key offerings; 12.11 Natures Path Foods; Exhibit 111: Natures Path Foods - Overview; Exhibit 112: Natures Path Foods - Product / Service; Exhibit 113: Natures Path Foods - Key offerings; 12.12 Nestle SA; Exhibit 114: Nestle SA - Overview; Exhibit 115: Nestle SA - Business segments; Exhibit 116: Nestle SA - Key news; Exhibit 117: Nestle SA - Key offerings; Exhibit 118: Nestle SA - Segment focus; 12.13 New England Natural Bakers; Exhibit 119: New England Natural Bakers - Overview; Exhibit 120: New England Natural Bakers - Product / Service; Exhibit 121: New England Natural Bakers - Key offerings; 12.14 PepsiCo Inc.; Exhibit 122: PepsiCo Inc. - Overview; Exhibit 123: PepsiCo Inc. - Business segments; Exhibit 124: PepsiCo Inc. - Key news; Exhibit 125: PepsiCo Inc. - Key offerings; Exhibit 126: PepsiCo Inc. - Segment focus; 12.15 Post Holdings Inc.; Exhibit 127: Post Holdings Inc. - Overview; Exhibit 128: Post Holdings Inc. - Business segments; Exhibit 129: Post Holdings Inc. - Key offerings; Exhibit 130: Post Holdings Inc. - Segment focus; 12.16 Three Wishes Foods Inc.; Exhibit 131: Three Wishes Foods Inc. - Overview; Exhibit 132: Three Wishes Foods Inc. - Product / Service; Exhibit 133: Three Wishes Foods Inc. - Key offerings; 12.17 Weetabix Ltd.; Exhibit 134: Weetabix Ltd. - Overview; Exhibit 135: Weetabix Ltd. - Product / Service; Exhibit 136: Weetabix Ltd. - Key offerings
13 Appendix: 13.1 Scope of the report; 13.2 Inclusions and exclusions checklist; Exhibit 137: Inclusions checklist; Exhibit 138: Exclusions checklist; 13.3 Currency conversion rates for US$; Exhibit 139: Currency conversion rates for US$; 13.4 Research methodology; Exhibit 140: Research methodology; Exhibit 141: Validation techniques employed for market sizing; Exhibit 142: Information sources; 13.5 List of abbreviations; Exhibit 143: List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market By Geographical Landscape; Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel; Exhibits6: Executive Summary - Chart on Market Segmentation by Product; Exhibits7: Executive Summary - Chart on Incremental Growth; Exhibits8: Executive Summary - Data Table on Incremental Growth; Exhibits9: Executive Summary - Chart on Vendor Market Positioning; Exhibits10: Parent market; Exhibits11: Market Characteristics; Exhibits12: Offerings of vendors included in the market definition; Exhibits13: Market segments; Exhibits14: Chart on North America - Market size and forecast 2023-2028 ($ billion); Exhibits15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion); Exhibits16: Chart on North America: Year-over-year growth 2023-2028 (%); Exhibits17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion); Exhibits18: Historic Market Size - Data Table on breakfast cereals market in north America 2018 - 2022 ($ billion); Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion); Exhibits20: Historic Market Size - Product Segment 2018 - 2022 ($ billion); Exhibits21: Historic Market Size - Country Segment 2018 - 2022 ($ billion); Exhibits22: Five forces analysis - Comparison between 2023 and 2028; Exhibits23: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028; Exhibits24: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; Exhibits25: Threat of new entrants - Impact of key factors in 2023 and 2028; Exhibits26: Threat of substitutes - Impact of key factors in 2023 and 2028; Exhibits27: Threat of rivalry - Impact of key factors in 2023 and 2028; Exhibits28: Chart on Market condition - Five forces 2023 and 2028; Exhibits29: Chart on Distribution Channel - Market share 2023-2028 (%); Exhibits30: Data Table on Distribution Channel - Market share 2023-2028 (%); Exhibits31: Chart on Comparison by Distribution Channel; Exhibits32: Data Table on Comparison by Distribution Channel; Exhibits33: Chart on Offline - Market size and forecast 2023-2028 ($ billion); Exhibits34: Data Table on Offline - Market size and forecast 2023-2028 ($ billion); Exhibits35: Chart on Offline - Year-over-year growth 2023-2028 (%); Exhibits36: Data Table on Offline - Year-over-year growth 2023-2028 (%); Exhibits37: Chart on Online - Market size and forecast 2023-2028 ($ billion); Exhibits38: Data Table on Online - Market size and forecast 2023-2028 ($ billion); Exhibits39: Chart on Online - Year-over-year growth 2023-2028 (%); Exhibits40: Data Table on Online - Year-over-year growth 2023-2028 (%); Exhibits41: Market opportunity by Distribution Channel ($ billion); Exhibits42: Data Table on Market opportunity by Distribution Channel ($ billion); Exhibits43: Chart on Product - Market share 2023-2028 (%); Exhibits44: Data Table on Product - Market share 2023-2028 (%); Exhibits45: Chart on Comparison by Product; Exhibits46: Data Table on Comparison by Product; Exhibits47: Chart on Ready-to-eat (RTE) - Market size and forecast 2023-2028 ($ billion); Exhibits48: Data Table on Ready-to-eat (RTE) - Market size and forecast 2023-2028 ($ billion); Exhibits49: Chart on Ready-to-eat (RTE) - Year-over-year growth 2023-2028 (%); Exhibits50: Data Table on Ready-to-eat (RTE) - Year-over-year growth 2023-2028 (%); Exhibits51: Chart on Hot cereals - Market size and forecast 2023-2028 ($ billion); Exhibits52: Data Table on Hot cereals - Market size and forecast 2023-2028 ($ billion); Exhibits53: Chart on Hot cereals - Year-over-year growth 2023-2028 (%); Exhibits54: Data Table on Hot cereals - Year-over-year growth 2023-2028 (%); Exhibits55: Market opportunity by Product ($ billion); Exhibits56: Data Table on Market opportunity by Product ($ billion); Exhibits57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits58: Chart on Market share By Geographical Landscape - 2023-2028 (%); Exhibits59: Data Table on Market share By Geographical Landscape - 2023-2028 (%); Exhibits60: Chart on Geographic comparison; Exhibits61: Data Table on Geographic comparison; Exhibits62: Chart on US - Market size and forecast 2023-2028 ($ billion); Exhibits63: Data Table on US - Market size and forecast 2023-2028 ($ billion); Exhibits64: Chart on US - Year-over-year growth 2023-2028 (%); Exhibits65: Data Table on US - Year-over-year growth 2023-2028 (%); Exhibits66: Chart on Canada - Market size and forecast 2023-2028 ($ billion); Exhibits67: Data Table on Canada - Market size and forecast 2023-2028 ($ billion); Exhibits68: Chart on Canada - Year-over-year growth 2023-2028 (%); Exhibits69: Data Table on Canada - Year-over-year growth 2023-2028 (%); Exhibits70: Chart on Mexico - Market size and forecast 2023-2028 ($ billion); Exhibits71: Data Table on Mexico - Market size and forecast 2023-2028 ($ billion); Exhibits72: Chart on Mexico - Year-over-year growth 2023-2028 (%); Exhibits73: Data Table on Mexico - Year-over-year growth 2023-2028 (%); Exhibits74: Market opportunity By Geographical Landscape ($ billion); Exhibits75: Data Table on Market opportunity By Geographical Landscape ($ billion); Exhibits76: Impact of drivers and challenges in 2023 and 2028; Exhibits77: Overview on Criticality of inputs and Factors of differentiation; Exhibits78: Overview on factors of disruption; Exhibits79: Impact of key risks on business; Exhibits80: Vendors covered; Exhibits81: Matrix on vendor position and classification; Exhibits82: Associated British Foods Plc - Overview; Exhibits83: Associated British Foods Plc - Business segments; Exhibits84: Associated British Foods Plc - Key offerings; Exhibits85: Associated British Foods Plc - Segment focus; Exhibits86: B and G Foods Inc. - Overview; Exhibits87: B and G Foods Inc. - Product / Service; Exhibits88: B and G Foods Inc. - Key offerings; Exhibits89: Bobs Red Mill Natural Foods Inc. - Overview; Exhibits90: Bobs Red Mill Natural Foods Inc. - Product / Service; Exhibits91: Bobs Red Mill Natural Foods Inc. - Key offerings; Exhibits92: Calbee Inc. - Overview; Exhibits93: Calbee Inc. - Product / Service; Exhibits94: Calbee Inc. - Key offerings; Exhibits95: Food For Life Baking Co. Inc. - Overview; Exhibits96: Food For Life Baking Co. Inc. - Product / Service; Exhibits97: Food For Life Baking Co. Inc. - Key offerings; Exhibits98: General Mills Inc. - Overview; Exhibits99: General Mills Inc. - Business segments; Exhibits100: General Mills Inc. - Key news; Exhibits101: General Mills Inc. - Key offerings; Exhibits102: General Mills Inc. - Segment focus; Exhibits103: Kellanova - Overview; Exhibits104: Kellanova - Business segments; Exhibits105: Kellanova - Key news; Exhibits106: Kellanova - Key offerings; Exhibits107: Kellanova - Segment focus; Exhibits108: Manischewitz Co. - Overview; Exhibits109: Manischewitz Co. - Product / Service; Exhibits110: Manischewitz Co. - Key offerings; Exhibits111: Natures Path Foods - Overview; Exhibits112: Natures Path Foods - Product / Service; Exhibits113: Natures Path Foods - Key offerings; Exhibits114: Nestle SA - Overview; Exhibits115: Nestle SA - Business segments; Exhibits116: Nestle SA - Key news; Exhibits117: Nestle SA - Key offerings; Exhibits118: Nestle SA - Segment focus; Exhibits119: New England Natural Bakers - Overview; Exhibits120: New England Natural Bakers - Product / Service; Exhibits121: New England Natural Bakers - Key offerings; Exhibits122: PepsiCo Inc. - Overview; Exhibits123: PepsiCo Inc. - Business segments; Exhibits124: PepsiCo Inc. - Key news; Exhibits125: PepsiCo Inc. - Key offerings; Exhibits126: PepsiCo Inc. - Segment focus; Exhibits127: Post Holdings Inc. - Overview; Exhibits128: Post Holdings Inc. - Business segments; Exhibits129: Post Holdings Inc. - Key offerings; Exhibits130: Post Holdings Inc. - Segment focus; Exhibits131: Three Wishes Foods Inc. - Overview; Exhibits132: Three Wishes Foods Inc. - Product / Service; Exhibits133: Three Wishes Foods Inc. - Key offerings; Exhibits134: Weetabix Ltd. - Overview; Exhibits135: Weetabix Ltd. - Product / Service; Exhibits136: Weetabix Ltd. - Key offerings; Exhibits137: Inclusions checklist; Exhibits138: Exclusions checklist; Exhibits139: Currency conversion rates for US$; Exhibits140: Research methodology; Exhibits141: Validation techniques employed for market sizing; Exhibits142: Information sources; Exhibits143: List of abbreviations