Breakfast Cereals Market in Europe 2022-2026

Global Breakfast Cereals Market In Europe 2022-2026

Technavio has been monitoring the breakfast cereals market in Europe and it is poised to grow by $ 1.40 bn during 2022-2026, accelerating at a CAGR of 4.93% during the forecast period. Our report on the breakfast cereals market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current regional market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for breakfast cereals, increasing awareness concerning the importance of a healthy breakfast, and new product launches.

The breakfast cereals market in Europe analysis includes distribution channel segment and geographic landscape.

Technavio's breakfast cereals market in Europe is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Geographical Landscape
  • UK
  • Germany
  • France
  • Italy
  • Rest of Europe
This study identifies the increasing internet and e-commerce users as one of the prime reasons driving the breakfast cereals market in Europe's growth during the next few years. Also, rising demand for ready-to-eat (RTE) cereals and an increase in mergers and acquisitions (M&A) among vendors will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the breakfast cereals market in Europe covers the following areas:
  • Breakfast cereals market in Europe sizing
  • Breakfast cereals market in Europe forecast
  • Breakfast cereals market in Europe industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading breakfast bowls of cereal market in Europe vendors that include Alara Wholefoods Ltd., Associated British Foods plc, B and G Foods Inc., BellRing Brands Inc., Bobs Red Mill Natural Foods Inc., Cerealto Siro Foods S.L, Food For Life Baking Co. Inc., General Mills Inc., Kellogg Co., Mars Inc., Mornflake, mymuesli AG, Nestle SA, Orkla ASA, PepsiCo Inc., Post Holdings Inc., Pristine Organics Pvt. Ltd., The Hain Celestial Group Inc., and WW International Inc. Also, the breakfast cereals market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all future growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Regional - Market size and forecast 2021-2026 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2021-2026 (%)
      • Table Data Table on Market share by geography - 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • France - Market size and forecast 2021-2026
      • Table Chart on France - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Table Chart on France - Year-over-year growth 2021-2026 (%)
      • Table Data Table on France - Year-over-year growth 2021-2026 (%)
    • Italy - Market size and forecast 2021-2026
      • Table Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • Rest of Europe - Market size and forecast 2021-2026
      • Table Chart on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing demand for breakfast cereals
      • Increasing awareness concerning the importance of a healthy breakfast
    • Market challenges
      • Fluctuations in food prices
      • Presence of substitutes
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Increasing Internet and e-commerce users
      • Rising demand for ready to eat (RTE) cereals
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alara Wholefoods Ltd.
      • Table Alara Wholefoods Ltd. - Overview
      • Table Alara Wholefoods Ltd. - Product / Service
      • Table Alara Wholefoods Ltd. - Key offerings
    • Bobs Red Mill Natural Foods Inc.
      • Table Bobs Red Mill Natural Foods Inc. - Overview
      • Table Bobs Red Mill Natural Foods Inc. - Product / Service
      • Table Bobs Red Mill Natural Foods Inc. - Key offerings
    • Food For Life Baking Co. Inc.
      • Table Food For Life Baking Co. Inc. - Overview
      • Table Food For Life Baking Co. Inc. - Product / Service
      • Table Food For Life Baking Co. Inc. - Key offerings
    • General Mills Inc.
      • Table General Mills Inc. - Overview
      • Table General Mills Inc. - Business segments
      • Table General Mills Inc. - Key offerings
      • Table General Mills Inc. - Segment focus
    • Kellogg Co.
      • Table Kellogg Co. - Overview
      • Table Kellogg Co. - Business segments
      • Table Kellogg Co. - Key news
      • Table Kellogg Co. - Key offerings
      • Table Kellogg Co. - Segment focus
    • mymuesli AG
      • Table mymuesli AG - Overview
      • Table mymuesli AG - Product / Service
      • Table mymuesli AG - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Orkla ASA
      • Table Orkla ASA - Overview
      • Table Orkla ASA - Business segments
      • Table Orkla ASA - Key news
      • Table Orkla ASA - Key offerings
      • Table Orkla ASA - Segment focus
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Key news
      • Table PepsiCo Inc. - Key offerings
      • Table PepsiCo Inc. - Segment focus
    • Post Holdings Inc.
      • Table Post Holdings Inc. - Overview
      • Table Post Holdings Inc. - Business segments
      • Table Post Holdings Inc. - Key offerings
      • Table Post Holdings Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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