Bicycle Market in Europe 2023-2027

Bicycle Market In Europe 2023-2027


The bicycle market in Europe is forecasted to grow by USD 4734.4 mn during 2022-2027, accelerating at a CAGR of 4.05% during the forecast period. The report on the bicycle market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness regarding health and fitness, increasing number of bicycle sports events in Europe, and government policies and initiatives promoting bicycles.

Technavio's bicycle market in Europe is segmented as below:

By Distribution Channel
  • Offline
  • Online
By End-user
  • Men
  • Kids
  • Women
This study identifies the increasing popularity of bicycle rental services in Europe as one of the prime reasons driving the bicycle market in Europe growth during the next few years. Also, growing demand for titanium-based bicycles and emergence of foldable bicycles will lead to sizable demand in the market.

The report on the bicycle market in Europe covers the following areas:
  • Bicycle market sizing in Europe
  • Bicycle market forecast in Europe
  • Bicycle market industry analysis in Europe
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading bicycle market in Europe vendors that include Accell Group NV, BH BIKES EUROPE SL, BikeCo LLC, Brompton Bicycle Ltd., Cicli Pinarello Srl, Cycleurope AB, Giant Manufacturing Co. Ltd., GOVECS AG, Kalkhoff Werke GmbH, Kona Bicycle Co., KWANG YANG MOTOR Co. Ltd., LOOK Cycle International, Marin Mountain Bikes Inc., Maxxis International, Merida Industry Co. Ltd., Santa Cruz Bicycles LLC, SCOTT Sports SA, Storck Bicycle GmbH, Trek Bicycle Corp., and Vassla AB. Also, the bicycle market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Country Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ million)
  • Historic Market Size
    • Bicycle market in Europe 2017 - 2021
      • Table Historic Market Size - Data Table on bicycle market in Europe 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Men - Market size and forecast 2022-2027
      • Table Chart on Men - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Men - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Men - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Men - Year-over-year growth 2022-2027 (%)
    • Kids - Market size and forecast 2022-2027
      • Table Chart on Kids - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Kids - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Kids - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Kids - Year-over-year growth 2022-2027 (%)
    • Women - Market size and forecast 2022-2027
      • Table Chart on Women - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Women - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Women - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Women - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2022-2027 (%)
      • Table Data Table on Market share by geography - 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • France - Market size and forecast 2022-2027
      • Table Chart on France - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Table Chart on France - Year-over-year growth 2022-2027 (%)
      • Table Data Table on France - Year-over-year growth 2022-2027 (%)
    • Italy - Market size and forecast 2022-2027
      • Table Chart on Italy - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Italy - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • Spain - Market size and forecast 2022-2027
      • Table Chart on Spain - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Spain - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Spain - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Spain - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Table on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing awareness regarding health and fitness
      • Increasing number of bicycle sports events in Europe
    • Market challenges
      • Threat from refurbished bicycles
      • Increase in number of product recalls
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increasing popularity of bicycle rental services in Europe
      • Growing demand for titanium-based bicycles
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Accell Group NV
      • Table Accell Group NV - Overview
      • Table Accell Group NV - Business segments
      • Table Accell Group NV - Key offerings
      • Table Accell Group NV - Segment focus
    • BH BIKES EUROPE SL
      • Table BH BIKES EUROPE SL - Overview
      • Table BH BIKES EUROPE SL - Product / Service
      • Table BH BIKES EUROPE SL - Key offerings
    • Cicli Pinarello Srl
      • Table Cicli Pinarello Srl - Overview
      • Table Cicli Pinarello Srl - Product / Service
      • Table Cicli Pinarello Srl - Key offerings
    • GOVECS AG
      • Table GOVECS AG - Overview
      • Table GOVECS AG - Product / Service
      • Table GOVECS AG - Key offerings
    • Kalkhoff Werke GmbH
      • Table Kalkhoff Werke GmbH - Overview
      • Table Kalkhoff Werke GmbH - Product / Service
      • Table Kalkhoff Werke GmbH - Key offerings
    • Kona Bicycle Co.
      • Table Kona Bicycle Co. - Overview
      • Table Kona Bicycle Co. - Product / Service
      • Table Kona Bicycle Co. - Key offerings
    • KWANG YANG MOTOR Co. Ltd.
      • Table KWANG YANG MOTOR Co. Ltd. - Overview
      • Table KWANG YANG MOTOR Co. Ltd. - Product / Service
      • Table KWANG YANG MOTOR Co. Ltd. - Key offerings
    • LOOK Cycle International
      • Table LOOK Cycle International - Overview
      • Table LOOK Cycle International - Product / Service
      • Table LOOK Cycle International - Key offerings
    • Marin Mountain Bikes Inc.
      • Table Marin Mountain Bikes Inc. - Overview
      • Table Marin Mountain Bikes Inc. - Product / Service
      • Table Marin Mountain Bikes Inc. - Key offerings
    • Maxxis International
      • Table Maxxis International - Overview
      • Table Maxxis International - Product / Service
      • Table Maxxis International - Key offerings
    • Santa Cruz Bicycles LLC
      • Table Santa Cruz Bicycles LLC - Overview
      • Table Santa Cruz Bicycles LLC - Product / Service
      • Table Santa Cruz Bicycles LLC - Key offerings
    • SCOTT Sports SA
      • Table SCOTT Sports SA - Overview
      • Table SCOTT Sports SA - Product / Service
      • Table SCOTT Sports SA - Key offerings
    • Storck Bicycle GmbH
      • Table Storck Bicycle GmbH - Overview
      • Table Storck Bicycle GmbH - Product / Service
      • Table Storck Bicycle GmbH - Key offerings
    • Trek Bicycle Corp.
      • Table Trek Bicycle Corp. - Overview
      • Table Trek Bicycle Corp. - Product / Service
      • Table Trek Bicycle Corp. - Key offerings
    • Vassla AB
      • Table Vassla AB - Overview
      • Table Vassla AB - Product / Service
      • Table Vassla AB - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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