Beer Market in US 2025-2029

US Beer Market 2025-2029

The US beer market is forecasted to grow by USD 25.6 billion during 2024-2029, accelerating at a CAGR of 4.1% during the forecast period. The report on the US beer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for premium beers, growth of online retail of beer, and increasing dependency on technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's US beer market is segmented as below:

By Product

  • Non-crafted beer
  • Craft beer
By Distribution Channel
  • On-trade
  • Off-trade
By Packaging
  • Bottles
  • Cans
  • Kegs
By Geographical Landscape
  • North America
This study identifies the introduction of new beer flavors as one of the prime reasons driving the US beer market growth during the next few years. Also, growing demand for low-alcohol beer and increase in partnership and mergers and acquisitions by vendors in market will lead to sizable demand in the market.

The report on the US beer market covers the following areas:
  • US Beer Market sizing
  • US Beer Market forecast
  • US Beer Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading US beer market vendors that include Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bells Brewery Inc., Carlsberg Breweries AS, Constellation Brands Inc., D.G. Yuengling and Son Inc., Deschutes Brewery, Diageo PLC, Duvel Moortgat NV, FIFCO USA, Heineken NV, Molson Coors Beverage Co., New Belgium Brewing Co. Inc., Pabst Brewing, SALT LAKE BREWING CO, Sierra Nevada Brewing Co., Stone Brewing Co. LLC, Suntory Holdings Ltd., The Boston Beer Co. Inc., and The Mark Anthony Group of Companies. Also, the US beer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Packaging
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Beer Market in US 2019 - 2023
Historic Market Size - Data Table on Beer Market in US 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.4 Packaging segment analysis 2019 - 2023
Historic Market Size - Packaging Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on beer market in US
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Non-crafted beer - Market size and forecast 2024-2029
Chart on Non-crafted beer - Market size and forecast 2024-2029 ($ billion)
Data Table on Non-crafted beer - Market size and forecast 2024-2029 ($ billion)
Chart on Non-crafted beer - Year-over-year growth 2024-2029 (%)
Data Table on Non-crafted beer - Year-over-year growth 2024-2029 (%)
8.4 Craft beer - Market size and forecast 2024-2029
Chart on Craft beer - Market size and forecast 2024-2029 ($ billion)
Data Table on Craft beer - Market size and forecast 2024-2029 ($ billion)
Chart on Craft beer - Year-over-year growth 2024-2029 (%)
Data Table on Craft beer - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 On-trade - Market size and forecast 2024-2029
Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
Chart on On-trade - Year-over-year growth 2024-2029 (%)
Data Table on On-trade - Year-over-year growth 2024-2029 (%)
9.4 Off-trade - Market size and forecast 2024-2029
Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
Chart on Off-trade - Year-over-year growth 2024-2029 (%)
Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Packaging
10.1 Market segments
Chart on Packaging - Market share 2024-2029 (%)
Data Table on Packaging - Market share 2024-2029 (%)
10.2 Comparison by Packaging
Chart on Comparison by Packaging
Data Table on Comparison by Packaging
10.3 Bottles - Market size and forecast 2024-2029
Chart on Bottles - Market size and forecast 2024-2029 ($ billion)
Data Table on Bottles - Market size and forecast 2024-2029 ($ billion)
Chart on Bottles - Year-over-year growth 2024-2029 (%)
Data Table on Bottles - Year-over-year growth 2024-2029 (%)
10.4 Cans - Market size and forecast 2024-2029
Chart on Cans - Market size and forecast 2024-2029 ($ billion)
Data Table on Cans - Market size and forecast 2024-2029 ($ billion)
Chart on Cans - Year-over-year growth 2024-2029 (%)
Data Table on Cans - Year-over-year growth 2024-2029 (%)
10.5 Kegs - Market size and forecast 2024-2029
Chart on Kegs - Market size and forecast 2024-2029 ($ billion)
Data Table on Kegs - Market size and forecast 2024-2029 ($ billion)
Chart on Kegs - Year-over-year growth 2024-2029 (%)
Data Table on Kegs - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by Packaging
Market opportunity by Packaging ($ billion)
Data Table on Market opportunity by Packaging ($ billion)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Anheuser Busch InBev SA NV
Anheuser Busch InBev SA NV - Overview
Anheuser Busch InBev SA NV - Product / Service
Anheuser Busch InBev SA NV - Key offerings
SWOT
14.5 Asahi Group Holdings Ltd.
Asahi Group Holdings Ltd. - Overview
Asahi Group Holdings Ltd. - Business segments
Asahi Group Holdings Ltd. - Key news
Asahi Group Holdings Ltd. - Key offerings
Asahi Group Holdings Ltd. - Segment focus
SWOT
14.6 Carlsberg Breweries AS
Carlsberg Breweries AS - Overview
Carlsberg Breweries AS - Business segments
Carlsberg Breweries AS - Key news
Carlsberg Breweries AS - Key offerings
Carlsberg Breweries AS - Segment focus
SWOT
14.7 Constellation Brands Inc.
Constellation Brands Inc. - Overview
Constellation Brands Inc. - Business segments
Constellation Brands Inc. - Key offerings
Constellation Brands Inc. - Segment focus
SWOT
14.8 D.G. Yuengling and Son Inc.
D.G. Yuengling and Son Inc. - Overview
D.G. Yuengling and Son Inc. - Product / Service
D.G. Yuengling and Son Inc. - Key offerings
SWOT
14.9 Diageo PLC
Diageo PLC - Overview
Diageo PLC - Business segments
Diageo PLC - Key news
Diageo PLC - Key offerings
Diageo PLC - Segment focus
SWOT
14.10 Duvel Moortgat NV
Duvel Moortgat NV - Overview
Duvel Moortgat NV - Product / Service
Duvel Moortgat NV - Key offerings
SWOT
14.11 FIFCO USA
FIFCO USA - Overview
FIFCO USA - Product / Service
FIFCO USA - Key offerings
SWOT
14.12 Heineken NV
Heineken NV - Overview
Heineken NV - Business segments
Heineken NV - Key offerings
Heineken NV - Segment focus
SWOT
14.13 Molson Coors Beverage Co.
Molson Coors Beverage Co. - Overview
Molson Coors Beverage Co. - Business segments
Molson Coors Beverage Co. - Key offerings
Molson Coors Beverage Co. - Segment focus
SWOT
14.14 Pabst Brewing
Pabst Brewing - Overview
Pabst Brewing - Product / Service
Pabst Brewing - Key offerings
SWOT
14.15 Sierra Nevada Brewing Co.
Sierra Nevada Brewing Co. - Overview
Sierra Nevada Brewing Co. - Product / Service
Sierra Nevada Brewing Co. - Key offerings
SWOT
14.16 Suntory Holdings Ltd.
Suntory Holdings Ltd. - Overview
Suntory Holdings Ltd. - Business segments
Suntory Holdings Ltd. - Key news
Suntory Holdings Ltd. - Key offerings
Suntory Holdings Ltd. - Segment focus
SWOT
14.17 The Boston Beer Co. Inc.
The Boston Beer Co. Inc. - Overview
The Boston Beer Co. Inc. - Product / Service
The Boston Beer Co. Inc. - Key offerings
SWOT
14.18 The Mark Anthony Group of Companies
The Mark Anthony Group of Companies - Overview
The Mark Anthony Group of Companies - Product / Service
The Mark Anthony Group of Companies - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by Product
Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits6: Executive Summary - Chart on Market Segmentation by Packaging
Exhibits7: Executive Summary - Chart on Company Market Positioning
Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits9: Overview on criticality of inputs and factors of differentiation
Exhibits10: Overview on factors of disruption
Exhibits11: Impact of drivers and challenges in 2024 and 2029
Exhibits12: Parent Market
Exhibits13: Data Table on - Parent Market
Exhibits14: Market characteristics analysis
Exhibits15: Value chain analysis
Exhibits16: Offerings of companies included in the market definition
Exhibits17: Market segments
Exhibits18: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits19: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits20: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits21: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits22: Historic Market Size - Data Table on Beer Market in US 2019 - 2023 ($ billion)
Exhibits23: Historic Market Size - Product Segment 2019 - 2023 ($ billion)
Exhibits24: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
Exhibits25: Historic Market Size - Packaging Segment 2019 - 2023 ($ billion)
Exhibits26: Five forces analysis - Comparison between 2024 and 2029
Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits32: Chart on Market condition - Five forces 2024 and 2029
Exhibits33: Chart on Product - Market share 2024-2029 (%)
Exhibits34: Data Table on Product - Market share 2024-2029 (%)
Exhibits35: Chart on Comparison by Product
Exhibits36: Data Table on Comparison by Product
Exhibits37: Chart on Non-crafted beer - Market size and forecast 2024-2029 ($ billion)
Exhibits38: Data Table on Non-crafted beer - Market size and forecast 2024-2029 ($ billion)
Exhibits39: Chart on Non-crafted beer - Year-over-year growth 2024-2029 (%)
Exhibits40: Data Table on Non-crafted beer - Year-over-year growth 2024-2029 (%)
Exhibits41: Chart on Craft beer - Market size and forecast 2024-2029 ($ billion)
Exhibits42: Data Table on Craft beer - Market size and forecast 2024-2029 ($ billion)
Exhibits43: Chart on Craft beer - Year-over-year growth 2024-2029 (%)
Exhibits44: Data Table on Craft beer - Year-over-year growth 2024-2029 (%)
Exhibits45: Market opportunity by Product ($ billion)
Exhibits46: Data Table on Market opportunity by Product ($ billion)
Exhibits47: Chart on Distribution Channel - Market share 2024-2029 (%)
Exhibits48: Data Table on Distribution Channel - Market share 2024-2029 (%)
Exhibits49: Chart on Comparison by Distribution Channel
Exhibits50: Data Table on Comparison by Distribution Channel
Exhibits51: Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
Exhibits52: Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
Exhibits53: Chart on On-trade - Year-over-year growth 2024-2029 (%)
Exhibits54: Data Table on On-trade - Year-over-year growth 2024-2029 (%)
Exhibits55: Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
Exhibits56: Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
Exhibits57: Chart on Off-trade - Year-over-year growth 2024-2029 (%)
Exhibits58: Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
Exhibits59: Market opportunity by Distribution Channel ($ billion)
Exhibits60: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibits61: Chart on Packaging - Market share 2024-2029 (%)
Exhibits62: Data Table on Packaging - Market share 2024-2029 (%)
Exhibits63: Chart on Comparison by Packaging
Exhibits64: Data Table on Comparison by Packaging
Exhibits65: Chart on Bottles - Market size and forecast 2024-2029 ($ billion)
Exhibits66: Data Table on Bottles - Market size and forecast 2024-2029 ($ billion)
Exhibits67: Chart on Bottles - Year-over-year growth 2024-2029 (%)
Exhibits68: Data Table on Bottles - Year-over-year growth 2024-2029 (%)
Exhibits69: Chart on Cans - Market size and forecast 2024-2029 ($ billion)
Exhibits70: Data Table on Cans - Market size and forecast 2024-2029 ($ billion)
Exhibits71: Chart on Cans - Year-over-year growth 2024-2029 (%)
Exhibits72: Data Table on Cans - Year-over-year growth 2024-2029 (%)
Exhibits73: Chart on Kegs - Market size and forecast 2024-2029 ($ billion)
Exhibits74: Data Table on Kegs - Market size and forecast 2024-2029 ($ billion)
Exhibits75: Chart on Kegs - Year-over-year growth 2024-2029 (%)
Exhibits76: Data Table on Kegs - Year-over-year growth 2024-2029 (%)
Exhibits77: Market opportunity by Packaging ($ billion)
Exhibits78: Data Table on Market opportunity by Packaging ($ billion)
Exhibits79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits80: Impact of drivers and challenges in 2024 and 2029
Exhibits81: Overview on criticality of inputs and factors of differentiation
Exhibits82: Overview on factors of disruption
Exhibits83: Impact of key risks on business
Exhibits84: Companies covered
Exhibits85: Company ranking index
Exhibits86: Matrix on companies position and classification
Exhibits87: Anheuser Busch InBev SA NV - Overview
Exhibits88: Anheuser Busch InBev SA NV - Product / Service
Exhibits89: Anheuser Busch InBev SA NV - Key offerings
Exhibits90: SWOT
Exhibits91: Asahi Group Holdings Ltd. - Overview
Exhibits92: Asahi Group Holdings Ltd. - Business segments
Exhibits93: Asahi Group Holdings Ltd. - Key news
Exhibits94: Asahi Group Holdings Ltd. - Key offerings
Exhibits95: Asahi Group Holdings Ltd. - Segment focus
Exhibits96: SWOT
Exhibits97: Carlsberg Breweries AS - Overview
Exhibits98: Carlsberg Breweries AS - Business segments
Exhibits99: Carlsberg Breweries AS - Key news
Exhibits100: Carlsberg Breweries AS - Key offerings
Exhibits101: Carlsberg Breweries AS - Segment focus
Exhibits102: SWOT
Exhibits103: Constellation Brands Inc. - Overview
Exhibits104: Constellation Brands Inc. - Business segments
Exhibits105: Constellation Brands Inc. - Key offerings
Exhibits106: Constellation Brands Inc. - Segment focus
Exhibits107: SWOT
Exhibits108: D.G. Yuengling and Son Inc. - Overview
Exhibits109: D.G. Yuengling and Son Inc. - Product / Service
Exhibits110: D.G. Yuengling and Son Inc. - Key offerings
Exhibits111: SWOT
Exhibits112: Diageo PLC - Overview
Exhibits113: Diageo PLC - Business segments
Exhibits114: Diageo PLC - Key news
Exhibits115: Diageo PLC - Key offerings
Exhibits116: Diageo PLC - Segment focus
Exhibits117: SWOT
Exhibits118: Duvel Moortgat NV - Overview
Exhibits119: Duvel Moortgat NV - Product / Service
Exhibits120: Duvel Moortgat NV - Key offerings
Exhibits121: SWOT
Exhibits122: FIFCO USA - Overview
Exhibits123: FIFCO USA - Product / Service
Exhibits124: FIFCO USA - Key offerings
Exhibits125: SWOT
Exhibits126: Heineken NV - Overview
Exhibits127: Heineken NV - Business segments
Exhibits128: Heineken NV - Key offerings
Exhibits129: Heineken NV - Segment focus
Exhibits130: SWOT
Exhibits131: Molson Coors Beverage Co. - Overview
Exhibits132: Molson Coors Beverage Co. - Business segments
Exhibits133: Molson Coors Beverage Co. - Key offerings
Exhibits134: Molson Coors Beverage Co. - Segment focus
Exhibits135: SWOT
Exhibits136: Pabst Brewing - Overview
Exhibits137: Pabst Brewing - Product / Service
Exhibits138: Pabst Brewing - Key offerings
Exhibits139: SWOT
Exhibits140: Sierra Nevada Brewing Co. - Overview
Exhibits141: Sierra Nevada Brewing Co. - Product / Service
Exhibits142: Sierra Nevada Brewing Co. - Key offerings
Exhibits143: SWOT
Exhibits144: Suntory Holdings Ltd. - Overview
Exhibits145: Suntory Holdings Ltd. - Business segments
Exhibits146: Suntory Holdings Ltd. - Key news
Exhibits147: Suntory Holdings Ltd. - Key offerings
Exhibits148: Suntory Holdings Ltd. - Segment focus
Exhibits149: SWOT
Exhibits150: The Boston Beer Co. Inc. - Overview
Exhibits151: The Boston Beer Co. Inc. - Product / Service
Exhibits152: The Boston Beer Co. Inc. - Key offerings
Exhibits153: SWOT
Exhibits154: The Mark Anthony Group of Companies - Overview
Exhibits155: The Mark Anthony Group of Companies - Product / Service
Exhibits156: The Mark Anthony Group of Companies - Key offerings
Exhibits157: SWOT
Exhibits158: Inclusions checklist
Exhibits159: Exclusions checklist
Exhibits160: Currency conversion rates for US$
Exhibits161: Research methodology
Exhibits162: Information sources
Exhibits163: Data validation
Exhibits164: Validation techniques employed for market sizing
Exhibits165: Data synthesis
Exhibits166: 360 degree market analysis
Exhibits167: List of abbreviations

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