US B2C e-Commerce Market 2023-2027

B2C E-Commerce Marke in US 2023-2027

Technavio has been monitoring the B2C e-commerce market in US and it is poised to grow by $233.66 bn during 2023-2027, accelerating at a CAGR of 8.12% during the forecast period. Our report on the B2C e-commerce market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rise in online spending and smartphone penetration, the advantages of e-commerce platforms, and increasing investments by e-commerce vendors.

Technavio's B2C e-commerce market in US is segmented as below:

By Type

  • B2C retailers
  • Classifieds
By Application
  • Consumer electronics and home appliances
  • Apparel and accessories
  • Personal care
  • Others
This study identifies the emergence of omnichannel retailing as one of the prime reasons driving the B2C e-commerce market growth during the next few years. Also, technological advancements in e-commerce platforms and the rise of social commerce will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the B2C e-commerce market in US covers the following areas:
  • B2C e-commerce market sizing
  • B2C e-commerce market forecast
  • B2C e-commerce market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading B2C e-commerce market vendors that include Amazon.com Inc., ASOS Plc, Bed Bath and Beyond Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Etsy Inc., Inter IKEA Systems B.V., Kohls Corp., Kroger Co., Lowes Companies Inc., Macys Inc., Poshmark Inc., Target Corp., The Gap Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Williams Sonoma Inc., and Zara. Also, the B2C e-commerce market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Market Segmentation by Platform
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • B2C e-commerce market in US 2017 - 2021
      • Table Historic Market Size – Data table on B2C e-commerce market in US 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size – Application Segment 2017 - 2021 ($ billion)
    • Platform Segment Analysis 2017 - 2021
      • Table Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • B2C retailers - Market size and forecast 2022-2027
      • Table Chart on B2C retailers - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on B2C retailers - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on B2C retailers - Year-over-year growth 2022-2027 (%)
      • Table Data Table on B2C retailers - Year-over-year growth 2022-2027 (%)
    • Classifieds - Market size and forecast 2022-2027
      • Table Chart on Classifieds - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Classifieds - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Classifieds - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Classifieds - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Consumer electronics and home appliances - Market size and forecast 2022-2027
      • Table Chart on Consumer electronics and home appliances - Market size and forecast 2022- 2027 ($ billion)
      • Table Data Table on Consumer electronics and home appliances - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Consumer electronics and home appliances - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Consumer electronics and home appliances - Year-over-year growth 2022- 2027 (%)
    • Apparel and accessories - Market size and forecast 2022-2027
      • Table Chart on Apparel and accessories - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Apparel and accessories - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Apparel and accessories - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Apparel and accessories - Year-over-year growth 2022-2027 (%)
    • Personal care - Market size and forecast 2022-2027
      • Table Chart on Personal care - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Personal care - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Personal care - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Personal care - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ billion)
  • Market Segmentation by Platform
    • Market segments
      • Table Chart on Platform - Market share 2022-2027 (%)
      • Table Data Table on Platform - Market share 2022-2027 (%)
    • Comparison by Platform
      • Table Chart on Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Multi-brand - Market size and forecast 2022-2027
      • Table Chart on Multi-brand - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Multi-brand - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Multi-brand - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Multi-brand - Year-over-year growth 2022-2027 (%)
    • Single-brand - Market size and forecast 2022-2027
      • Table Chart on Single-brand - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Single-brand - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Single-brand - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Single-brand - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, an purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rise in online spending and smartphone penetration
      • Advantages of e-commerce platforms
      • Increasing investments by e-commerce vendors
    • Market challenges
      • Criticality of logistics management leading to high overhead costs
      • Growing concerns over data privacy and security
      • Increasing number of counterfeit products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Emergence of omnichannel retailing
      • Technological advancements in e-commerce platforms
      • Rise of social commerce
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Bed Bath and Beyond Inc.
      • Table Bed Bath and Beyond Inc. - Overview
      • Table Bed Bath and Beyond Inc. - Product / Service
      • Table Bed Bath and Beyond Inc. - Key news
      • Table Bed Bath and Beyond Inc. - Key offerings
    • Best Buy Co. Inc.
      • Table Best Buy Co. Inc. - Overview
      • Table Best Buy Co. Inc. - Business segments
      • Table Best Buy Co. Inc. - Key offerings
      • Table Best Buy Co. Inc. - Segment focus
    • Costco Wholesale Corp.
      • Table Costco Wholesale Corp. - Overview
      • Table Costco Wholesale Corp. - Business segments
      • Table Costco Wholesale Corp. - Key offerings
      • Table Costco Wholesale Corp. - Segment focus
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Product / Service
      • Table eBay Inc. - Key news
      • Table eBay Inc. - Key offerings
    • Etsy Inc.
      • Table Etsy Inc. - Overview
      • Table Etsy Inc. - Product / Service
      • Table Etsy Inc. - Key offerings
    • Inter IKEA Systems B.V.
      • Table Inter IKEA Systems B.V. - Overview
      • Table Inter IKEA Systems B.V. - Product / Service
      • Table Inter IKEA Systems B.V. - Key offerings
    • Kroger Co.
      • Table Kroger Co. - Overview
      • Table Kroger Co. - Product / Service
      • Table Kroger Co. - Key news
      • Table Kroger Co. - Key offerings
    • Lowes Companies Inc.
      • Table Lowes Companies Inc. - Overview
      • Table Lowes Companies Inc. - Product / Service
      • Table Lowes Companies Inc. - Key offerings
    • Target Corp.
      • Table Target Corp. - Overview
      • Table Target Corp. - Product / Service
      • Table Target Corp. - Key offerings
    • The Home Depot Inc.
      • Table The Home Depot Inc. - Overview
      • Table The Home Depot Inc. - Product / Service
      • Table The Home Depot Inc. - Key offerings
    • Walmart Inc.
      • Table Walmart Inc. - Overview
      • Table Walmart Inc. - Business segments
      • Table Walmart Inc. - Key news
      • Table Walmart Inc. - Key offerings
      • Table Walmart Inc. - Segment focus
    • Wayfair Inc.
      • Table Wayfair Inc. - Overview
      • Table Wayfair Inc. - Business segments
      • Table Wayfair Inc. - Key news
      • Table Wayfair Inc. - Key offerings
      • Table Wayfair Inc. - Segment focus
    • Williams Sonoma Inc.
      • Table Williams Sonoma Inc. - Overview
      • Table Williams Sonoma Inc. - Product / Service
      • Table Williams Sonoma Inc. - Key news
      • Table Williams Sonoma Inc. - Key offerings
    • Zara
      • Table Zara - Overview
      • Table Zara - Product / Service
      • Table Zara - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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