Antivirus Software Market in Latin America 2024-2028

Antivirus Software Market in Latin America 2024-2028


Antivirus Software Market In Latin America 2024-2028

The antivirus software market in Latin America is forecasted to grow by USD 410.2 mn during 2023-2028, accelerating at a CAGR of 15.2% during the forecast period. The report on the antivirus software market in Latin America provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in use of mobile devices, emergence of innovative viruses and cyberattacks, and increasing IT security budget.

Technavio's antivirus software market in Latin America is segmented as below:
  • By Application
  • Enterprise
  • Individual
  • By Device
  • Laptops
  • Desktop
  • Mobile and tablets
  • By Geographical Landscape
  • Latin America
This study identifies the advent of cloud-based antivirus software as one of the prime reasons driving the antivirus software market in Latin America growth during the next few years. Also, increasing need to prevent virus attack and rising menace of data breach, hacking attempts, phishing, snooping, foreign espionage will lead to sizable demand in the market.

The report on the antivirus software market in Latin America covers the following areas:
  • Antivirus software market in Latin America sizing
  • Antivirus software market in Latin America forecast
  • Antivirus software market in Latin America industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading antivirus software market in Latin America vendors that include AO Kaspersky LAB, Avast Software Sro, BlackBerry Ltd., Dell Technologies Inc., ESET Spol Sro, Fortinet Inc., F Secure Corp., G DATA CyberDefense AG, Gen Digital Inc., International Business Machines Corp., Malwarebytes Inc., McAfee LLC, Microsoft Corp., Open Text Corporation, Psafe, SC BITDEFENDER SRL, Sophos Ltd., Trend Micro Inc., WatchGuard Technologies Inc., and Wontok. Also, the antivirus software market in Latin America analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Device
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Latin America - Market size and forecast 2023-2028 ($ million)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Chart on Latin America: Year-over-year growth 2023-2028 (%)
Data Table on Regional - Market size and forecast 2023-2028 ($ million)
4 Historic Market Size
4.1 Antivirus Software Market in Latin America 2018 - 2022
Historic Market Size - Data Table on Antivirus Software Market in Latin America 2018 - 2022 ($ million)
4.2 Application segment analysis 2018 - 2022
Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 Device segment analysis 2018 - 2022
Historic Market Size - Device Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application
6.1 Market segments
Chart on Application - Market share 2023-2028 (%)
Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
6.3 Enterprise - Market size and forecast 2023-2028
Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
Chart on Enterprise - Year-over-year growth 2023-2028 (%)
Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
6.4 Individual - Market size and forecast 2023-2028
Chart on Individual - Market size and forecast 2023-2028 ($ million)
Data Table on Individual - Market size and forecast 2023-2028 ($ million)
Chart on Individual - Year-over-year growth 2023-2028 (%)
Data Table on Individual - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
7 Market Segmentation by Device
7.1 Market segments
Chart on Device - Market share 2023-2028 (%)
Data Table on Device - Market share 2023-2028 (%)
7.2 Comparison by Device
Chart on Comparison by Device
Data Table on Comparison by Device
7.3 Laptops - Market size and forecast 2023-2028
Chart on Laptops - Market size and forecast 2023-2028 ($ million)
Data Table on Laptops - Market size and forecast 2023-2028 ($ million)
Chart on Laptops - Year-over-year growth 2023-2028 (%)
Data Table on Laptops - Year-over-year growth 2023-2028 (%)
7.4 Desktop - Market size and forecast 2023-2028
Chart on Desktop - Market size and forecast 2023-2028 ($ million)
Data Table on Desktop - Market size and forecast 2023-2028 ($ million)
Chart on Desktop - Year-over-year growth 2023-2028 (%)
Data Table on Desktop - Year-over-year growth 2023-2028 (%)
7.5 Mobile and tablets - Market size and forecast 2023-2028
Chart on Mobile and tablets - Market size and forecast 2023-2028 ($ million)
Data Table on Mobile and tablets - Market size and forecast 2023-2028 ($ million)
Chart on Mobile and tablets - Year-over-year growth 2023-2028 (%)
Data Table on Mobile and tablets - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Device
Market opportunity by Device ($ million)
Data Table on Market opportunity by Device ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape - 2023-2028 (%)
Data Table on Market share By Geographical Landscape - 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 Brazil - Market size and forecast 2023-2028
Chart on Brazil - Market size and forecast 2023-2028 ($ million)
Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
Chart on Brazil - Year-over-year growth 2023-2028 (%)
Data Table on Brazil - Year-over-year growth 2023-2028 (%)
9.4 Mexico - Market size and forecast 2023-2028
Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Chart on Mexico - Year-over-year growth 2023-2028 (%)
Data Table on Mexico - Year-over-year growth 2023-2028 (%)
9.5 Argentina - Market size and forecast 2023-2028
Chart on Argentina - Market size and forecast 2023-2028 ($ million)
Data Table on Argentina - Market size and forecast 2023-2028 ($ million)
Chart on Argentina - Year-over-year growth 2023-2028 (%)
Data Table on Argentina - Year-over-year growth 2023-2028 (%)
9.6 Colombia - Market size and forecast 2023-2028
Chart on Colombia - Market size and forecast 2023-2028 ($ million)
Data Table on Colombia - Market size and forecast 2023-2028 ($ million)
Chart on Colombia - Year-over-year growth 2023-2028 (%)
Data Table on Colombia - Year-over-year growth 2023-2028 (%)
9.7 Rest of Latin America - Market size and forecast 2023-2028
Chart on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Data Table on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Chart on Rest of Latin America - Year-over-year growth 2023-2028 (%)
Data Table on Rest of Latin America - Year-over-year growth 2023-2028 (%)
9.8 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Table on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Avast Software Sro
Avast Software Sro - Overview
Avast Software Sro - Business segments
Avast Software Sro - Key offerings
Avast Software Sro - Segment focus
12.4 ESET Spol Sro
ESET Spol Sro - Overview
ESET Spol Sro - Product / Service
ESET Spol Sro - Key offerings
12.5 Fortinet Inc.
Fortinet Inc. - Overview
Fortinet Inc. - Product / Service
Fortinet Inc. - Key news
Fortinet Inc. - Key offerings
12.6 F Secure Corp.
F Secure Corp. - Overview
F Secure Corp. - Product / Service
F Secure Corp. - Key offerings
12.7 G DATA CyberDefense AG
G DATA CyberDefense AG - Overview
G DATA CyberDefense AG - Product / Service
G DATA CyberDefense AG - Key offerings
12.8 Gen Digital Inc.
Gen Digital Inc. - Overview
Gen Digital Inc. - Product / Service
Gen Digital Inc. - Key offerings
12.9 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
12.10 McAfee LLC
McAfee LLC - Overview
McAfee LLC - Product / Service
McAfee LLC - Key news
McAfee LLC - Key offerings
12.11 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
12.12 Psafe
Psafe - Overview
Psafe - Product / Service
Psafe - Key offerings
12.13 SC BITDEFENDER SRL
SC BITDEFENDER SRL - Overview
SC BITDEFENDER SRL - Product / Service
SC BITDEFENDER SRL - Key offerings
12.14 Sophos Ltd.
Sophos Ltd. - Overview
Sophos Ltd. - Product / Service
Sophos Ltd. - Key news
Sophos Ltd. - Key offerings
12.15 Trend Micro Inc.
Trend Micro Inc. - Overview
Trend Micro Inc. - Product / Service
Trend Micro Inc. - Key offerings
12.16 WatchGuard Technologies Inc.
WatchGuard Technologies Inc. - Overview
WatchGuard Technologies Inc. - Product / Service
WatchGuard Technologies Inc. - Key offerings
12.17 Wontok
Wontok - Overview
Wontok - Product / Service
Wontok - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Device
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Latin America - Market size and forecast 2023-2028 ($ million)
Exhibits17: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits18: Chart on Latin America: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
Exhibits20: Historic Market Size - Data Table on Antivirus Software Market in Latin America 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Application Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Device Segment 2018 - 2022 ($ million)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits24: Five forces analysis - Comparison between 2023 and 2028
Exhibits25: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits27: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits28: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits29: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits30: Chart on Market condition - Five forces 2023 and 2028
Exhibits31: Chart on Application - Market share 2023-2028 (%)
Exhibits32: Data Table on Application - Market share 2023-2028 (%)
Exhibits33: Chart on Comparison by Application
Exhibits34: Data Table on Comparison by Application
Exhibits35: Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
Exhibits36: Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
Exhibits37: Chart on Enterprise - Year-over-year growth 2023-2028 (%)
Exhibits38: Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
Exhibits39: Chart on Individual - Market size and forecast 2023-2028 ($ million)
Exhibits40: Data Table on Individual - Market size and forecast 2023-2028 ($ million)
Exhibits41: Chart on Individual - Year-over-year growth 2023-2028 (%)
Exhibits42: Data Table on Individual - Year-over-year growth 2023-2028 (%)
Exhibits43: Market opportunity by Application ($ million)
Exhibits44: Data Table on Market opportunity by Application ($ million)
Exhibits45: Chart on Device - Market share 2023-2028 (%)
Exhibits46: Data Table on Device - Market share 2023-2028 (%)
Exhibits47: Chart on Comparison by Device
Exhibits48: Data Table on Comparison by Device
Exhibits49: Chart on Laptops - Market size and forecast 2023-2028 ($ million)
Exhibits50: Data Table on Laptops - Market size and forecast 2023-2028 ($ million)
Exhibits51: Chart on Laptops - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on Laptops - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on Desktop - Market size and forecast 2023-2028 ($ million)
Exhibits54: Data Table on Desktop - Market size and forecast 2023-2028 ($ million)
Exhibits55: Chart on Desktop - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on Desktop - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Mobile and tablets - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on Mobile and tablets - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on Mobile and tablets - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Mobile and tablets - Year-over-year growth 2023-2028 (%)
Exhibits61: Market opportunity by Device ($ million)
Exhibits62: Data Table on Market opportunity by Device ($ million)
Exhibits63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits64: Chart on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits65: Data Table on Market share By Geographical Landscape - 2023-2028 (%)
Exhibits66: Chart on Geographic comparison
Exhibits67: Data Table on Geographic comparison
Exhibits68: Chart on Brazil - Market size and forecast 2023-2028 ($ million)
Exhibits69: Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
Exhibits70: Chart on Brazil - Year-over-year growth 2023-2028 (%)
Exhibits71: Data Table on Brazil - Year-over-year growth 2023-2028 (%)
Exhibits72: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits73: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
Exhibits74: Chart on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits75: Data Table on Mexico - Year-over-year growth 2023-2028 (%)
Exhibits76: Chart on Argentina - Market size and forecast 2023-2028 ($ million)
Exhibits77: Data Table on Argentina - Market size and forecast 2023-2028 ($ million)
Exhibits78: Chart on Argentina - Year-over-year growth 2023-2028 (%)
Exhibits79: Data Table on Argentina - Year-over-year growth 2023-2028 (%)
Exhibits80: Chart on Colombia - Market size and forecast 2023-2028 ($ million)
Exhibits81: Data Table on Colombia - Market size and forecast 2023-2028 ($ million)
Exhibits82: Chart on Colombia - Year-over-year growth 2023-2028 (%)
Exhibits83: Data Table on Colombia - Year-over-year growth 2023-2028 (%)
Exhibits84: Chart on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Exhibits85: Data Table on Rest of Latin America - Market size and forecast 2023-2028 ($ million)
Exhibits86: Chart on Rest of Latin America - Year-over-year growth 2023-2028 (%)
Exhibits87: Data Table on Rest of Latin America - Year-over-year growth 2023-2028 (%)
Exhibits88: Market opportunity By Geographical Landscape ($ million)
Exhibits89: Data Table on Market opportunity By Geographical Landscape ($ million)
Exhibits90: Impact of drivers and challenges in 2023 and 2028
Exhibits91: Overview on criticality of inputs and factors of differentiation
Exhibits92: Overview on factors of disruption
Exhibits93: Impact of key risks on business
Exhibits94: Companies covered
Exhibits95: Matrix on companies position and classification
Exhibits96: Avast Software Sro - Overview
Exhibits97: Avast Software Sro - Business segments
Exhibits98: Avast Software Sro - Key offerings
Exhibits99: Avast Software Sro - Segment focus
Exhibits100: ESET Spol Sro - Overview
Exhibits101: ESET Spol Sro - Product / Service
Exhibits102: ESET Spol Sro - Key offerings
Exhibits103: Fortinet Inc. - Overview
Exhibits104: Fortinet Inc. - Product / Service
Exhibits105: Fortinet Inc. - Key news
Exhibits106: Fortinet Inc. - Key offerings
Exhibits107: F Secure Corp. - Overview
Exhibits108: F Secure Corp. - Product / Service
Exhibits109: F Secure Corp. - Key offerings
Exhibits110: G DATA CyberDefense AG - Overview
Exhibits111: G DATA CyberDefense AG - Product / Service
Exhibits112: G DATA CyberDefense AG - Key offerings
Exhibits113: Gen Digital Inc. - Overview
Exhibits114: Gen Digital Inc. - Product / Service
Exhibits115: Gen Digital Inc. - Key offerings
Exhibits116: International Business Machines Corp. - Overview
Exhibits117: International Business Machines Corp. - Business segments
Exhibits118: International Business Machines Corp. - Key news
Exhibits119: International Business Machines Corp. - Key offerings
Exhibits120: International Business Machines Corp. - Segment focus
Exhibits121: McAfee LLC - Overview
Exhibits122: McAfee LLC - Product / Service
Exhibits123: McAfee LLC - Key news
Exhibits124: McAfee LLC - Key offerings
Exhibits125: Microsoft Corp. - Overview
Exhibits126: Microsoft Corp. - Business segments
Exhibits127: Microsoft Corp. - Key news
Exhibits128: Microsoft Corp. - Key offerings
Exhibits129: Microsoft Corp. - Segment focus
Exhibits130: Psafe - Overview
Exhibits131: Psafe - Product / Service
Exhibits132: Psafe - Key offerings
Exhibits133: SC BITDEFENDER SRL - Overview
Exhibits134: SC BITDEFENDER SRL - Product / Service
Exhibits135: SC BITDEFENDER SRL - Key offerings
Exhibits136: Sophos Ltd. - Overview
Exhibits137: Sophos Ltd. - Product / Service
Exhibits138: Sophos Ltd. - Key news
Exhibits139: Sophos Ltd. - Key offerings
Exhibits140: Trend Micro Inc. - Overview
Exhibits141: Trend Micro Inc. - Product / Service
Exhibits142: Trend Micro Inc. - Key offerings
Exhibits143: WatchGuard Technologies Inc. - Overview
Exhibits144: WatchGuard Technologies Inc. - Product / Service
Exhibits145: WatchGuard Technologies Inc. - Key offerings
Exhibits146: Wontok - Overview
Exhibits147: Wontok - Product / Service
Exhibits148: Wontok - Key offerings
Exhibits149: Inclusions checklist
Exhibits150: Exclusions checklist
Exhibits151: Currency conversion rates for US$
Exhibits152: Research methodology
Exhibits153: Information sources
Exhibits154: Data validation
Exhibits155: Validation techniques employed for market sizing
Exhibits156: Data synthesis
Exhibits157: 360 degree market analysis
Exhibits158: List of abbreviations

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