The 2025-2030 World Outlook for Healthy Food and Beverages

The 2025-2030 World Outlook for Healthy Food and Beverages

This study covers the world outlook for healthy food and beverages across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

In this report we define the sales of healthy food and beverages as including all commonly understood products falling within this broad category, such as packaged food made from organic, hormone-free, pesticide-free, and antibiotic-free meat and eggs; organic vegetables and fruits; organic dairy products; organic bread; organic baby food and formula; organic and natural desserts; organic oils and spreads; organic chocolate and candy; dairy alternatives; organic milk, coffee, tea, juice, and other beverages; cereal, bread, bars, juice, drinks, and other foods and beverages which have been fortified or enhanced with vitamins and minerals; bottled water; organic juice and soft drinks; caffeine-free soft drinks; 100% juice; juices, water, and drink mixes which have been enhanced with vitamins or minerals; decaffeinated coffee and tea; green tea; gluten-free, lactose-free, and sugar-free foods which have been formulated for people who are intolerant to these ingredients; and and other natural foods and bevereages which do not contain added sugar, perservatives, or other additives, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include Bob's Red Mill, Lactaid, Mestemacher, and Organic Valley Organic. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2024).