Royalty Rates for Trademarks & Copyrights, 6th Edition
This compendium provides a readily accessible guide to royalty rate information for trademarks and copyrights based on real-world transactions. It contains 25%more data than the previous edition. Also reported are other indications of value derived from details of recent acquisitions. The information in this book has been collected from reliable sources since September 1990 through April 2022 and is considered to represent a comprehensive collection of trademark and copyright pricing information. The information contained herein is organized by industry as follows: Airline, Apparel & Accessories, Art & Architecture, Automotive & Boats, Celebrities, Communications, Corporate Names, Electronics, Food & Beverage, Franchises, General Merchandise, Internet Domain Names, Medical and Personal Care, Media and Movies, Music, Party Goods, Publishing, Restaurants and Hotels, Sports, Toys, and University Names.
The 6th Edition provides a unique collection of real-deal data that will help you:
Negotiate better licensing deals
Value trademarks and copyrights
Develop and support infringement damages
- INTRODUCTION
- AIRLINE
- Pan American Logo - $1.325 million purchase price
- Virgin Galactic – 1% of revenue
- APPAREL & ACCESSORIES
- After Six Logo - $7 million
- Body Armor – 5% of sales
- Bongo – 5% of sales
- B.U.M. Logo - $10.6 million plus 2% of sales as advertising contribution
- B.U.M. Logo - $9.5 million plus 2% of sales as advertising contribution
- Buster Brown Logo - $6.5 million
- Cadillac Logo – 5% to 10% of sales
- Calvin Klein Trademark = $730 million
- Champion, Sunice, Robert Trent Jones – 3% to 8% of sales
- Chinese Laundry Trademarks – 6% of sales
- Dockers – 6% of sales
- Dockers Golf – 4% to 6% of sales
- DKNY Jeans Logo - 7% of sales plus 2% of sales as administration fee
- Dennis the Menace Characters – 10% of sales
- Dinosaurs Logo – 4% of sales
- Dr. Seuss Characters - Undisclosed
- Duckster Logo - $6.3 million
- Evan Picone Logo - $20 million
- Everlast Logo – 6% of sales
- Fetish Trademark- 8% of sales
- Florsheim - $9.8 million
- Garmacci Apparel – 4% of sales
- Girbaud - 3% and 6.25% of sales
- Gottex Apparel – 7% of sales
- ''GM Surf'' and ''Misfits'' – 7% of sales
- Industrial Brands – 3% to 10% of sales
- LOTTO – 5% of sales
- Mossimo – 4% of sales
- Mossimo – 1% to 4% of sales
- Mossimo - 15% of royalties as a finder’s fee for Cherokee
- Munsingwear - $5 million guaranteed royalties
- Nautica®, Vans®, Timberland®, Lee®, and Wrangler® Apparel - 4% to 10% of net sales plus
- 1% to 5% for advertising
- No Excuse Logo - $14 million guaranteed royalties
- Portfolio of Disney Characters – 10% of sales
- Prison Blues Logo – 6% of sales
- Puzzleworks Logo - $3 million guaranteed royalties
- Ralph Lauren – 7% of sales
- Robern Logo - $2 million plus 2% of sales
- Rocker Footwear Logo - $250,000
- Speedo Logo - $37.4 million
- Swank Accessories - 6% to 10.5% of sales
- TEVA Sandal Design and Trademark - $1 million plus stock plus undisclosed royalties
- Walt Disney Apparel – 5% of sales
- Wrangler™ Apparel - 4% to 5% of net sales
- ART & ARCHITECTURE
- Ansel Adams's Works - $20,000 plus undisclosed royalties
- Architectural Design - $61,712.59
- Architectural Design – 1% of house selling price
- Fine Art – 45% of sales
- Fine Art - Undisclosed
- Kathy Ireland Jewelry - $350,000 plus 5% of net sales
- Kathy Ireland Jewelry – 5% of net sales
- Peretti Jewelry - $300,000 annually plus 5% of net sales
- Sculpture - Undisclosed
- Textile Patterns - 3% of sales
- Photographic Images – 20% to 50% of sales
- AUTOMOTIVE and BOATS
- Aspen Wind Trademark – 3% of sales
- Cragar – 5% of sales
- Rolls-Royce - $65 million
- CELEBRITIES
- Lance Armstrong - $16.5 million
- Glenn Beck - Share of profits
- Milton Berle Image - $6 million damage claim
- Grant Hill - $80 million
- LeBron James - $90 million
- Li Jialing - $190,000 damages claimed
- Elton John and Tim Rice - 2% of weekly receipts
- George Foreman - $113.75 million
- Marilyn Monroe DNA - Undisclosed
- Tiger Woods - $100 million
- Star Trek Actors – 2.5% of sales
- “Your Name” - $500 damages claimed
- Slot Machine Images
- COMMUNICATIONS
- Inter-Link Trademark – 6% of sales
- Lucent Technologies Trademark Development - $50 million
- CORPORATE NAMES
- AutoNation Trademark - $50 million
- Body Armor – 5% of sales
- FLA USA logo – 6% of sales
- Ironman logo - 6% to 8% of sales
- Lewis & Clark Logo – 5% of net sales
- Playboy Logo - $3 million
- Virgin Orbit - 1% of revenue
- ELECTRONICS
- AAA - $1 per unit or 10% of sales
- DEC Logo - 1.5% to 5% on sales based on profit margins
- General Electric - $12 million
- Jenoptik Imagining - $1.8 million plus 0.5% to 0.6% of sales
- Memorex Trademark – 2% of net sales
- Monster Trademark Publishing – $500,000, company stock plus 2% of net sales
- Multimedia Publishing – 10% of net sales
- Rand McNally – 10% of sales plus per route fees
- Polaroid - $87.6 million
- FOOD and BEVERAGE
- ALO Juice - $150,000 plus 7% of sales
- Andretti - 5% of sales
- Bellissima Spirits – 10% of gross sales
- Bottle Design - “Trinity” – 8% of sales
- Big League Chew – 2.5% to 5% of sales
- Britney Spears – 9% of sales
- Berghoff Beer Trademark - $1.2 million
- Cannabis – 10% to 12% of sales
- ChampionLyte - 3% to 6% on sales
- Cheese – 5% of sales
- Comic Book Milk - 2.5% to 11% of sales
- Cricket World Cup Sponsorship - $3.69 million
- Dairy Brand – 2% of sales
- Dannon/Yocream Co-Brand – 4% of sales
- Dave Mirra – 7% of sales
- Del Sunshine – 5% of sales
- Energy Drink – 6% of sales
- F.I.T.T. Energy Beverage - $0.05 per bottle
- Ice Draft - $5 million
- Krispy Kreme – 2% of sales
- Mr. Peanut Snacks - $0.02 per gallon
- New Leaf Brands Beverage 0 4% of sales
- Nonalcoholic Energy Drink – 6% of sales
- Palminteri Endorsement – 5% of sales
- PureSnax – 10% of net sales
- Slim Jim and Penrose Trademarks - $11 million purchase price
- Sunkist, Vlasic, Frenches and Tabasco Trademarks – 3% to 5% of sales
- Sweet N Low - 7% of sales
- TapouT – 6% of net sales
- “Thirst Aid” Slogan – Infringement Damages Award of $10.3 million
- UnWind Beverage - $0.60 for every twenty-four cans and $0.12 per 12-pack
- Veryfine Trademarks - $513,500
- Yoplait Yogurt Trademark - $400,000 plus 3% of sales
- FRANCHISES
- Berlitz Language Services - $30,000 franchise fee plus 10% of sales
- Better Homes & Garden - 5% on commission income
- BurgerFi – 1.5%% of sales
- CD Warehouse - 4% of new CD sales and 5% on all other sales
- Chuck E. Cheese – 6% of gross sales
- Coldwell Banker – 6% of office revenues
- Commercial Hygiene Services - $75,000 license fee plus undisclosed royalties
- Corcoran Real Estate – 4% to 6% of commission income
- European Wax Center – 5% of sales
- H&R Block - 30% of sales
- Hollywood Videos - $25,000 franchise fee plus 2% of sales
- Jennifer Convertibles Furniture – 5% of sales
- Krispy Kreme – 1.5% to 4.5% of net sales
- Manhattan Bagel - $25,000 plus 5% of net sales.
- Meineke Mufflers - $22,000 license fee plus 7% of sales and a 10% of sales advertising contribution
- Muscle Maker - 2% to 6% of net sales
- Muzak - 10% of sales
- Outback Steakhouse - $20,000 to $40,000 license fee plus 3% to 4% of sales
- Party City – 4% to 6% of sales
- Restoration Services Master License - 6% of sales
- Rocky Mountain Chocolate Factory - 5% to 10% of sales
- Staffing - 6% to 18% of sales
- SpeeDee - $30,000 fee plus 5% to 6% of sales and a 10% of sales
- Staff Builders Master License - $200,000 license fee plus 4% of sales
- Sonic Fast Food - $30,000 plus 1% to 5% of gross revenues
- Sylvan Learning Centers - 8% to 9% of gross revenues plus a 6% advertising fee
- Tax Preparation Service - 15% of revenues plus a 6% of revenues advertising fee
- TCBY - $2,500 to $15,000 license fees plus 3% to 6% of sales
- TGI Friday’s Restaurant - $25,000 to $50,000 plus 4% of gross sales
- Ultrafit Preventive Medicine Centers - $35,000 license fee plus 7.5% of sales
- WW International - 10% of sales
- GENERAL MERCHANDISE
- Building Materials - 15% to 25% of net revenues
- Cameras – 5% of sales
- Cleaning Products 0 4% to 6% of sales
- Coleman - 1.5% to 3% of sales
- HVAC and Security Systems - 1.5% of net sales
- Kathy Ireland - 6% of sales
- Stanley Home Products Trademarks – 2% to 3% of sales
- OneWater Marine Dealerships – 2% to 3% of sales
- The Pink Panther, Dennis the Menace, Indiana Jones, Teenage Mutant Hero Turtles, Star Wars,
- Thunderbirds, and The Simpsons – 2% to 12% of sales
- Scotts Miracle-Gro – 5% of net sales
- Scuba – 2.5% of gross revenue
- Waldorf-Astoria Trademarks – 7% to 10% of sales
- INTERNET and DOMAIN NAMES
- Cadsymbols.com and Cadsymbols.net - $590,000 plus 2% of sales
- Cannabis Doman Names – 6% of sales
- Cannabis, iWeeds.com – Common stock plus 2% of sales
- DE LLC Brands – 15% of sales
- dELiA*s Internet Shopping – 5% of sales
- Internet Domain Name Registration - $6 per name annually
- Golden Nugget – 3% net gaming revenue
- KBToys.com - $7.4 million plus guaranteed annual minimum royalties of $500,000
- MovieBuff Trademark - $1.51 million
- Internet Shopping - $1 million annually plus 1% and 5% of sales
- MEDICAL and PERSONAL CARE
- Apawthecary Pets – 10% of wholesale price
- Arthritis Foundation Endorsement of Tylenol - $1 million annually
- Cannabis Brands – $500,000 and 5% of net sales
- Cannabis Brands – Common stock, $1.5 million, and 7% of net sales
- Cannabis Brands – 2.5% to 7.5% of net sales
- CBD Products, Kathy Ireland™ - $125,000, common stock and 3% of gross sales
- CBD Products, LifeGuard™ - 6% of net sales
- Cold Medicine, Dr. Cocoa Trademark – 2.5% to 5% of sales
- Frank White – 12% to 13% of net sales
- Infinitus Superhighway Trademark for Ergonomic Products – 1.5% of sales
- GEDA Trademark – 5% of sales
- Hawaiian Tropic – 4% of net sales
- Herpecin-L Oral Care Trademark - $5.5 million plus 5% of sales for seven years
- HP - $250.000 plus 4% to 10% of net sales
- Kendall Jenner Fragrance 0 5% of net sales
- Kidney Stones Prevention – 20% of sales
- Nacra Cosmetics – 5% of net sales
- Natural Health & Wellness Products, K-Protect – 6% of net sales
- Nickel Fragrance – 6% of sales
- Poly-Vi-Flor – 10% of sales
- Prevent-X Trademark – 5% of sales
- Per-fekt Beauty Trademark – 10% of sales
- Porcelana Brand Skin Care – 10% of gross sales
- Orapup Brand Dental System - 2% of sales
- Over-the-Counter Medical Products - $6.3 million purchase price
- Sports Illustrated – 4% to 14% of net sales
- Stendra®, Erectile Disfunction Treatment – 1% to 2% on sales
- Tapazole - $26 million plus 15% on sales
- TapouT XT Nutraceutical – 12.5% of net sales
- Trilling Trademark 5% of net sales
- Trovan Trademark - $143 million
- Vaping – 15% of sales
- Vidal Sassoon – 1.5% of sales
- MEDIA and MOVIES
- Animal Kingdom Themepark Promotional Rights - $100 million
- Children’s Entertainment –The Wumbler’s - 25% to 44% of net proceeds
- Children’s Entertainment –The Wumbler’s USA - 65% of broadcast revenue and 10% to 15% of video sales
- Children’s Entertainment –Muffin the Mule - 60% to 65% of gross receipts
- Children’s Entertainment –Monster Quest – 8% to 10% of net selling price
- Children’s Entertainment –Monster Quest - $1.5 per unit
- Children’s Entertainment –Countin’ Sheep – 10% of net selling price
- Children’s Entertainment –Pretty Pony Club – 4% to 5% of net selling price
- Film Distribution Rights – 40% of net sales
- Freeze Tag Games – 10% to 20% of revenue
- Gina D's Kid's Club Videos – 10% of gross revenue
- JFK Assassination Film – $16 million
- J. Fred Muggs Trademark - $600 per film clip showing
- Joe Franklin’s Nostalgia Magazine – 35% of sales
- “Lion King” – 10% of sales
- Marvel Comic Characters - $4 billion
- Mobile Games, Wimbledon - 40% to 50% of gross sales
- Mobile Games, Yamaha - 20% to 50% of gross sales
- Multi-media Content - 15% to 50% of gross sales
- NFL Player of the Year Awards Dinner Sponsorship- 8% of sales
- National Lampoon - 1.5% to 2% of sales
- Oscar Statuettes - $184,000
- "Praise-n-Shine" - $150,000 plus 5% of net sales
- Star Wars Promotional Rights - $2 billion
- The Virtual Learning Company, Inc. – 5% of net sales
- MUSIC
- “Bat Out of Hell” - $14 million
- Blues Music - $500
- BMI Music Catalog - $250 per year
- Charles Manson – 6 cents per album
- Crosby, Stills, Nash & Young – 10% of sales
- Elton John - $1 per sale
- Worldwide Music Royalties - 3.8% to 9.1% of sales
- George Michael - 15% on sales of CDs and 22% on sales of cassettes
- Harry Fox Agency - ¼ cent per song
- Happy Birthday
- Online Music Broadcasters - $0.00093 to $0.0025 per listener per song
- Internet Streaming - $0.0025 per song
- Janet Jackson - $80 million advance on 24% of sales
- Jimi Hendrix - $3 million annually
- Kingsmen – 9% of sales
- Mariah Carey – 20% of sales
- Mobile Phone Ring Tones - 14% of sales or $0.017 per ring tone
- Mobile Phone Ring Tones - 20% of sales or $0.024 per ring tone
- Music Royalty Securitization - Millions
- Philadelphia Orchestra Musicians - $6,000 per year
- Philadelphia Orchestra – 10% on sales
- Pope John Paul II Music – 20% of sales
- Rap Music Albums - $1.6 million
- R.E.M. – 24% of sales
- Rent - The Musical – 16% of royalties
- Rogers & Hammerstein - $50 million
- Selected Music – 50% of licensing income
- Simply Red & Dire Straits Music – 18% of sales
- PARTY GOODS
- Designs – 5% to 10% of sales
- Puzzleworks - $500,000 Guaranteed
- PUBLISHING
- Andrews - $1.3 million advance per book
- Anne of Green Gables – 5% to 10% of sales
- Bible – 10% of sales
- E-Books - 50% of sales
- Marcia Clark - $4.2 million advance
- William J. Clinton - $10 million advance
- Hillary Rodham Clinton - $750,000 advance
- Hillary Rodham Clinton - $8 million advance
- Johnny Cochran - $3.5 million advance
- Mario Cuomo - $1.5 million advance
- Alfonse D’Amto - $225,000 advance
- Christopher Darden - $1.7 million advance
- Tina Fey - $5 million advance
- Media Service – 1.5% of net sales
- Newt Gingrich - $4.5 million advance plus 10% to 15% of sales
- Whoopie Goldberg - $6 million advance
- Estate of Margaret Mitchell - $4.5 million advance
- Stephen King – 50% of profits
- Jay Leno - $4 million advance
- N. Gregory Mankiw - $1.4 million advance against 20% of sales
- Vicki Myron - $1.25 million advance
- Sid Hoskins - $1 per book
- NFL – 8% of sales
- Pope John Paul II – 15% of sales
- Colin Powell - $6 million advance
- J. K. Rowling - $6 million advance
- Robert Shapiro – Seven figure advance
- Sarah Silverman - $2.5 million advance
- Sam Walton - $4 million advance
- Various – 6% to 10% of sales
- Publishing - Private Label
- Other Huge Book Deal Advances
- RESTAURANTS and HOTELS
- Alice Cooper Restaurant – 1% to 3% of sales
- Auntie Anne’s - 7% of gross sales plus 1% of gross sales to an advertising fund
- BAB – 5% of sales
- Bonefish Grill - $500,000 license fee plus 4% of sales
- Burger King Restaurants – 8% of net sales
- Big Buck Steakhouse – 1.5% to 2% of net sales
- Bob Evans Franchise - 6% of gross sales plus 4% of gross sales to an advertising fund
- Carrabba’s Italian Grill - $40,000 license fee plus 5.75% of sales
- Cheers – 4% of sales
- Cheeseburger in Paradise – 2.5% of gross revenue
- Chesapeake Lodging Trust - 3% to 6% of room revenues and up to 3% of food and beverage
- revenues
- Chinese Food Franchise – 5.5% of net sales
- Coffee - $3.3 million license fee plus $15,000 to $20,000 per location plus 3% to 5% of sales 159
- Denny’s – $40,000 plus 4.5% of gross revenue plus 3% brand promotion fee on gross revenue159
- Embassy Suites – 5% of gross revenue
- Fat Brands, Inc. – $50,000 fee plus 5% to 6% of net sales plus 4% of net sales for local marketing and corporate brand development
- FelCor Lodging Trust, Inc. – 4% to 5.5% of room revenue
- Mrs. Fields Famous Brands LLC - $30,000 fee plus 6% of sales plus 1% advertising fee
- Frisch’s – 3.75% of gross sales
- Harvest Rotisserie Restaurants - $40,000 franchise fee plus 5% of sales and a 3% of sales advertising contribution
- Hot Sam – 7% of net sales
- Hilton Hotel – 5% of sales
- Hilton Hotel – 3% of sales
- Hilton Hotel and Marriott – 4.5% to 6% of room revenue
- Hilton Hotel, Marriott, Hyatt, and InterContinental – 2% to 6% of room revenue
- Hyatt – 2.75% to 7% of gross revenue
- La Quinta Holdings Inc. – 4.5% to 5% of guest room revenue
- Marriott SpringHill Suites Brand – 5% of gross room revenue
- Papa John’s Pizza Franchise – 5% of sales
- Penthouse Club Restaurants – 5% of net sales
- Prime Trademark - $103.1 million plus 3.25% of sales
- Ritz Carlton – 2.6% of net sales plus 20% of operating profits
- RLJ Lodging Trust – 3% to 6% of net sales
- Scores Adult Entertainment – 4.99% of net sales
- Sonic Franchise - Less than 4% of net sales
- Wyndham - 5% on gross revenue
- Wynn Casino Franchise - 3% on sales or $1.5 million per month whichever is greater
- SERVICES
- Casino Gaming – 5% of net sales
- Child Care Service – 1% to 2% of net sales
- Dining Card – 2% of gross volume
- Novopelle MedSpa – 6% of gross revenue
- Rental Car Brands – 5% to 7.5% of gross rental revenue
- T-Mobile – 0.25% of net revenues
- TIM Telecommunications – 0.50% of net revenues
- Vivid Seats – 2% of net revenues
- SPORTS
- Edwards Tennis Equipment – 4% of sales
- Field of Dreams – 1% of sales
- Gold’s Gym - 7% of sales
- LPGA Logo – 1% to 5% of sales
- LPGA Logo - Specific Fixed Payments plus 3.25% of sales
- Major League Baseball – 8.5% of sales
- Military Logos – 10% of revenue
- National Basketball League – 4% of sales
- NBA – 12% of revenues
- NCAA College Logos – 8.3% of revenues
- National Football League - $100 million
- Olympic Games - Undisclosed
- Olympic Games - $400,000 minimum annual royalty
- Olympic Games – 10% of net sales
- Refuse to Lose - $3,500
- Rose Bowl – 10% of sales
- Smith & Wesson – 5% of net sales
- Spalding Trademarks - $65 million
- Scotty Cannon - 10%, 20% and 25% on sales
- Sports Authority – 0.5% to 1.2% of sales
- Tennis Nets – 4.5% of sales
- World Golf League – 15% of sales
- Naming Rights
- Naming Rights - Citi Field
- TOYS and GAMES
- Austin Powers Toys - $30,000 upfront license fee plus 10% on sales
- Big Bird – 10% of sales
- Cars, Toys, Chrysler & GM – 4% to 6% of sales
- Cartoon Characters – Various - 12% of merchandise cost
- Copyrights – Toys – 5% to 10% of sales
- Disney’s Hercules – 12% of sales
- F-16 Fighter – 1% to 10% of sales
- Hasbro Toys – 7% to 8% of net sales
- Jakks Pacific Toys – 1% to 5% of net sales
- Marvel Comic Characters – 15% of sales
- Mattel’s Barbie – 7% of sales
- Mobile Games – Typically 20% of revenue
- Spiderman® Toys - $500,000 plus 3.0% of net sales
- Star Wars – 20% of sales
- The Simpsons – 8% of sales
- True Ceramic Pro Flat Iron - $3 per unit
- Toys “R” Us – 1% of sales
- Video Games - $62,500 of stock plus 25% of revenues
- Video Games – Golf - $625,000 of stock plus 33% of revenues for Mickelson, $62,500 of stock plus 25% of revenues for Smith
- Video Games – Racing – 10% to 20% of revenues
- Video Games – Baseball – 20% of revenues
- Video Games – Basketball – 20% of revenues
- Video Games – Basketball – 20% of revenues
- Winnie the Pooh - $83 million
- UNIVERSITY NAMES
- University Logos – 6% to 10%
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