Water Enhancer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Water Enhancer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global water enhancer market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.9 Billion by 2028, exhibiting a growth rate (CAGR) of 10.7% during 2023-2028.

A water enhancer is designed to be mixed with plain packaged or tap water to alter its physical characteristics. It generally comprises citric acid, caffeine, vitamins, minerals, flavorings, electrolytes, and artificial sweeteners and dyes to add supplementary dietary benefits to water without carbonation. As it also improves the palatability of water, a water enhancer can enhance the hydration levels among individuals who do not drink adequate water and reduce their calorie intake by replacing carbonated beverages.

Water Enhancer Industry Trends and Drivers:
At present, there is an increase in the demand for non-carbonated drinks across the globe on account of the rising health consciousness among individuals. This represents one of the key factors bolstering the growth of the market. Moreover, water enhancer packs or bottles are portable and convenient to carry. They also assist retailers in saving shelf space for other products. Besides this, water enhancers can be customized according to the personal preferences and tastes of consumers, which is positively influencing their overall sales. Additionally, as they are fortified with nutrients and functional ingredients, the consumption of water enhancers is rising around the world. Apart from this, leading players are introducing new and innovative flavors to widen their existing consumer base. They are also focusing on aggressive promotional activities to increase their profitability. This, coupled with the rapid expansion of online and offline distribution channels worldwide, is driving the market. Some of the other factors, including the thriving food and beverage (F&B) and sports industries, the growing popularity of on-the-go drinks, and technological advancements in product packaging, are projected to fuel the growth of the market in the upcoming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global water enhancer market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, form, application and distribution channel.

Breakup by Type:

Fruit Flavored
Coffee Flavored
Tea Flavored
Others

Breakup by Form:

Powder
Liquid Concentrate

Breakup by Application:

Flavouring
Energy Stimulant
Functional

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacy and Health Stores
Convenience Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).

Key Questions Answered in This Report:
How has the global water enhancer market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global water enhancer market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the form?
What is the breakup of the market based on the application?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global water enhancer market and who are the key players?
What is the degree of competition in the industry?