Tonic Water Market Report by Flavor (Plain Tonic Water, Flavored Tonic Water), Packaging Form (Bottles, Cans), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032

Tonic Water Market Report by Flavor (Plain Tonic Water, Flavored Tonic Water), Packaging Form (Bottles, Cans), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032


The global tonic water market size reached US$ 854.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,457.9 Million by 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032.

Tonic water, also known as Indian tonic water, is a carbonated beverage originally consumed as a prophylactic drink against malaria. It is derived from the bark of the cinchona tree and contains low amounts of quinine to increase its palatability. It is served with gin and different cocktails and included in numerous jello shot recipes to make the shot fluorescent. With the rising young population and the growing socializing trend, there is a rise in bars, pubs and breweries that serve alcoholic beverages. This is driving the demand for tonic water across the globe.

Tonic Water Market Trends:

The resurgence of the cocktail trend represents one of the key factors positively influencing the utilization of tonic water worldwide. In addition to this, consumers have developed a taste for premium spirits and are consequently willing to spend on innovative products that offer a distinct character. Therefore, several market players are focusing on the introduction of unique product variants with added flavors. They are also launching diet tonic water with less sugar content to suit the taste and preferences of health-conscious consumers. Apart from this, there is a rise in the sales of tonic water online on account of the implementation of lockdown in numerous countries and the adoption of social distancing measures on account of the outbreak of coronavirus disease (COVID-19). It can also be accredited to the increasing number of hypermarkets, supermarkets, and convenience stores giants that have expanded their business in the e-commerce sector due to the increasing penetration of the internet and boosting sales of smartphones. Furthermore, socioeconomic factors like inflating income levels, rising middle-class population and rapid urbanization are also strengthening the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tonic water market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on flavor, packaging form and distribution channel.

Breakup by Flavor:
  • Plain Tonic Water
  • Flavored Tonic Water
Breakup by Packaging Form:
  • Bottles
  • Cans
Breakup by Distribution Channel:
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Bradley's Tonic Co., East Imperial Beverage Corporation, El Guapo Bitters, Fentimans Ltd, Fevertree Drinks plc, Franklin & Sons Ltd, Keurig Dr Pepper Inc., Q Tonic LLC, The Coca-Cola Company, The London Essence Company, White Rock Products Corporation and Zevia.

Key Questions Answered in This Report

1. What was the size of the global tonic water market in 2023?

2. What is the expected growth rate of the global tonic water market during 2024-2032?

3. What has been the impact of COVID-19 on the global tonic water market?

4. What are the key factors driving the global tonic water market?

5. What is the breakup of the global tonic water market based on flavor?

6. What is the breakup of the global tonic water market based on the packaging form?

7. What is the breakup of the global tonic water market based on distribution channel?

8. What are the key regions in the global tonic water market?

9. Who are the key players/companies in the global tonic water market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Tonic Water Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Flavor
6.1 Plain Tonic Water
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Flavored Tonic Water
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Packaging Form
7.1 Bottles
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cans
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Bradley's Tonic Co.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 East Imperial Beverage Corporation
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 El Guapo Bitters
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Fentimans Ltd
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Fevertree Drinks plc
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.6 Franklin & Sons Ltd
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Keurig Dr Pepper Inc.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.8 Q Tonic LLC
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 The Coca-Cola Company
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 The London Essence Company
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 White Rock Products Corporation
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Zevia
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials

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