Pure Play Software Testing Market Report by Deployment Type (Cloud-Based, On-Premises), Organization Size (Small and Medium Enterprises, Large Enterprises), End Use Industry (BFSI, IT and Telecommunication, Retail and E-Commerce, and Others), and Region 2

Pure Play Software Testing Market Report by Deployment Type (Cloud-Based, On-Premises), Organization Size (Small and Medium Enterprises, Large Enterprises), End Use Industry (BFSI, IT and Telecommunication, Retail and E-Commerce, and Others), and Region 2024-2032


The global pure play software testing market size reached US$ 13.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.0 Billion by 2032, exhibiting a growth rate (CAGR) of 9.3% during 2024-2032.

A pure-play software refers to a computer-based product developed by an organization that is exclusively manufacturing products for a single industry and retailing their products through the internet. Pure play software testing is adopted by product developers to optimize the software and fix bugs before the official launch. Testing service providers use innovative tools and advanced solutions for the project- and risk-based testing and managed crowd testing. They are conducted in a controlled multi-platform testing environment to manage end-to-end software and develop high-quality software. They also offer process orchestration engine, human-to-human workflow, monitoring and analysis capabilities, offline simulation and system-to-system integration.

Increasing digitization, along with significant growth in the information technology (IT) industry across the globe, represents one of the key factors creating a positive outlook for the market. Furthermore, the increasing demand for outsourced services, software, and web-based platforms by small, medium and large-sized enterprises, is also driving the market growth. The industries, such as banking, financial services and insurance (BFSI), information technology (IT), telecommunication and retail, are using digital tools and pure-play software to expand their operations and facilitate remote working. Additionally, various technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML) solutions with the software testing modules, are acting as other growth-inducing factors. Independent pure-play software testing service providers use these innovative technologies to produce seamless and error-free applications and software.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global pure play software testing market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment type, organization size and end use industry.

Breakup by Deployment Type:
  • Cloud-Based
  • On-Premises
Breakup by Organization Size:
  • Small and Medium Enterprises
  • Large Enterprises
Breakup by End Use Industry:
  • BFSI
  • T and Telecommunication
  • Retail and E-Commerce
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Acutest Ltd., Cigniti Technologies Limited, DXC Technology Company, imbus AG, inspearit, Planit Test Management Solutions Pty. Ltd., QA InfoTech, Qualitest Group, Trigent Software Inc. and ZenQ.

Key Questions Answered in This Report:
  • How has the global pure play software testing market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global pure play software testing market?
  • What are the key regional markets?
  • What is the breakup of the market based on the deployment type?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the end use industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global pure play software testing market and who are the key players?
  • What is the degree of competition in the industry?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pure Play Software Testing Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Deployment Type
6.1 Cloud-Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 On-Premises
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Organization Size
7.1 Small and Medium Enterprises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Large Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End Use Industry
8.1 BFSI
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 IT and Telecommunication
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Retail and E-Commerce
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Acutest Ltd.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Cigniti Technologies Limited
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 DXC Technology Company
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 SWOT Analysis
14.3.4 imbus AG
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 inspearit
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Planit Test Management Solutions Pty. Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.7 QA InfoTech
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.8 Qualitest Group
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.9 Trigent Software Inc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.10 ZenQ
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials

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