Playout Automation and Channel-in-a-Box Market Report by Component (Payment Automation, Servers, Character Generators, Logo Inserters, Channel-In-A-Box, and Others), Operation (Broadcasting, Video and Image Processing, Graphics, and Others), Application (

Playout Automation and Channel-in-a-Box Market Report by Component (Payment Automation, Servers, Character Generators, Logo Inserters, Channel-In-A-Box, and Others), Operation (Broadcasting, Video and Image Processing, Graphics, and Others), Application (Entertainment, News, Sports, Cartoons, Lifestyle, and Others), Channel Type (Single Channel, Multiple Channel, Multi-purpose/Advanced Channel), End-User (National Broadcasters, International Broadcasters), and Region 2024-2032


The global playout automation and channel-in-a-box market size reached US$ 19.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 59.0 Billion by 2032, exhibiting a growth rate (CAGR) of 12.6% during 2024-2032.

The playout automation and channel-in-a-box (CiaB) refers to an integrated playout server solution that is used for broadcasting single or multiple television channels. It also provides a seamless workflow by scheduling and automating on-air shows, inserting branding, logos, 3D characters, overlays, and advertisements before broadcasting it to the audience. This, in turn, streamlines the installation and maintenance of the system, simplifies the acquisition of associated content, and enables the broadcaster to launch new channels with maximum resource optimization. It finds extensive applications in radio and television to manage the quality of content being delivered to the viewers and monitor commercial billing.

Significant growth in the broadcasting industry across the globe is one of the key factors creating a positive outlook for the market. In comparison to the traditionally used systems, modern CiaB systems can automatically combine servers, mixers, routers, and content inserts to produce the desired output. Furthermore, the rapid entry of various small and medium-sized enterprises in the industry, along with the increasing need for high-quality channel presentation, is also providing a boost to the market growth. CiaB offers advanced playout solutions and a high level of customization and integration. Additionally, various technological advancements, such as the utilization of sonic quality and features for an immersive experience, are acting as other growth-inducing factors. Service providers are emphasizing on providing consumers with High-Definition (HD) and Ultra-High-Definition (UHD) content and games. Other factors, including rapid urbanization and increasing expenditure capacities of the consumers, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global playout automation and channel-in-a-box market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, operation, application, channel type and end-user.

Breakup by Component:
  • Payment Automation
  • Servers
  • Character Generators
  • Logo Inserters
  • Channel-In-A-Box
  • Others
Breakup by Operation:
  • Broadcasting
  • Video and Image Processing
  • Graphics
  • Others
Breakup by Application:
  • Entertainment
  • News
  • Sports
  • Cartoons
  • Lifestyle
  • Others
Breakup by Channel Type:
  • Single Channel
  • Multiple Channel
  • Multi-purpose/Advanced Channel
Breakup by End-User:
  • National Broadcasters
  • nternational Broadcasters
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Anyware Video company, Aveco s.r.o, Axel Technology Srl, BroadStream Solutions Inc., Evertz Microsystems Ltd, Florical Systems Inc, Harmonic Inc, Imagine Communications (The Gores Group), Pebble Beach Systems Ltd. (Vislink plc), Pixel Power Ltd. (Rohde & Schwarz), PlayBox Technology (UK) Ltd, etc.

Key Questions Answered in This Report:
  • How has the global playout automation and channel-in-a-box market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global playout automation and channel-in-a-box market?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the operation?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the channel type?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global playout automation and channel-in-a-box market and who are the key players?
  • What is the degree of competition in the industry?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Playout Automation and Channel-in-a-Box Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Payment Automation
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Servers
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Character Generators
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Logo Inserters
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Channel-In-A-Box
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Operation
7.1 Broadcasting
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Video and Image Processing
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Graphics
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Application
8.1 Entertainment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 News
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Sports
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Cartoons
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Lifestyle
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Channel Type
9.1 Single Channel
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Multiple Channel
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Multi-purpose/Advanced Channel
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by End-User
10.1 National Broadcasters
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 International Broadcasters
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Anyware Video company
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Aveco s.r.o
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Axel Technology Srl
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 BroadStream Solutions Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Evertz Microsystems Ltd
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Florical Systems Inc
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Harmonic Inc
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Imagine Communications (The Gores Group)
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Pebble Beach Systems Ltd. (Vislink plc)
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 Pixel Power Ltd. (Rohde & Schwarz)
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.11 PlayBox Technology (UK) Ltd
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials

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