Personal Care Electrical Appliances Market Report by Product (Hair Care Appliances, Hair Removal Appliances, Oral Care Appliances, and Others), Type (Electric, Battery Operated), Distribution Channel (Online, Offline), and Region 2024-2032

Personal Care Electrical Appliances Market Report by Product (Hair Care Appliances, Hair Removal Appliances, Oral Care Appliances, and Others), Type (Electric, Battery Operated), Distribution Channel (Online, Offline), and Region 2024-2032

The global personal care electrical appliances market size reached US$ 22.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 35.9 Billion by 2032, exhibiting a growth rate (CAGR) of 5% during 2024-2032.

Personal care electrical appliances are various grooming products used for oral and hair care and maintaining personal hygiene. Some of the commonly used appliances include electrical toothbrushes, plaque removers, epilators, shavers, trimmers, hair straightener, curlers and dryers. These devices are available in a wide range of portable, compact-sized and travel-friendly variants and are either electrically or battery operated. In comparison to the traditionally used non-electric variants, these products also offer enhanced convenience to the user and are more cost-effective.

Significant growth in the electronics industry, along with rapid urbanization across the globe, represents one of the key factors creating a positive outlook for the market. Furthermore, changing consumer lifestyles and increasing emphasis on maintaining personal health and hygiene among individuals are also driving the market growth. For instance, male consumers are increasingly becoming inclined toward keeping beards and experimenting with hairstyles, which has further enhanced the demand for shavers and trimmers. Additionally, various product innovations, such as the development of heat- and chemical-free variants that cause minimal or no damage to the hair or skin after prolonged use, are acting as other growth-inducing factors. Product manufacturers are also developing budget-friendly styling and body care products that can be used by the all age-groups. In line with this, rising female workforce participation and their increasing focus on personal well-being are also contributing to the market growth. Other factors, including increasing expenditure capacities of the consumers, along with aggressive promotional activities by manufacturers and the easy products’ availability through online retail channels, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global personal care electrical appliances market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product, type and distribution channel.

Breakup by Product:

• Hair Care Appliances
• Hair Dryer
• Hair Straightener
• Hair Styler
• Hair Removal Appliances
• Trimmer
• Power Shaver
• Epilator
• Others
• Oral Care Appliances
• Powered Toothbrush
• Oral Irrigator
• Others

Breakup by Type:

• Electric
• Battery Operated

Breakup by Distribution Channel:

• Online
• Offline

Breakup by Region:

• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Colgate-Palmolive Company, Conair Corporation, Helen of Troy Limited, Homedics USA LLC (FKA Distributing Co. LLC), Johnson & Johnson, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shanghai POVOS Electric Works Co. Ltd., Shiseido Company Limited and The Procter & Gamble Company.

Key Questions Answered in This Report

1. What was the size of the global personal care electrical appliances market in 2023?

2. What is the expected growth rate of the global personal care electrical appliances market during 2024-2032?

3. What are the key factors driving the global personal care electrical appliances market?

4. What has been the impact of COVID-19 on the global personal care electrical appliances market?

5. What is the breakup of the global personal care electrical appliances market based on the product?

6. What is the breakup of the global personal care electrical appliances market based on the type?

7. What is the breakup of the global personal care electrical appliances market based on the distribution channel?

8. What are the key regions in the global personal care electrical appliances market?

9. Who are the key players/companies in the global personal care electrical appliances market?