Oral Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Oral Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global oral hygiene market size reached US$ 49.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.6% during 2023-2028.

Oral hygiene refers to the practice of maintaining a clean and healthy mouth that is free from diseases and other oral problems. It is extremely important for all individuals to practice oral hygiene regularly to prevent dental issues, including tooth decay, gingivitis and periodontitis. It includes personal dental care routines with products, such as dental floss, breath fresheners, toothbrush, toothpaste and mouthwash. In addition to this, oral hygiene also refers to the services offered by dentists, such as the treatment of cavities, fluoride treatments, sealant application and scaling of hardened plaque.

Owing to the changing lifestyles and shifting dietary patterns of the consumers, there has been a significant increase in the consumption of processed foods that are rich in sugar and other sticky compounds. Sugar combines with the plaque and weakens the enamel, thereby making the tooth vulnerable to decay. Consequently, there is a rising prevalence of dental caries and periodontal diseases, which is significantly driving the growth of the market. The increasing consumer awareness regarding the benefits of maintaining appropriate oral hygiene is also acting as a growth-inducing factor. Additionally, there is a growing inclination toward purchasing premium oral care products, owing to the confluence of several factors, including the rising disposable incomes and dental healthcare expenditure by consumers. As a result, technologically advanced and innovative products, such as electric and battery-powered toothbrushes and toothpaste with teeth-whitening properties, are gaining widespread popularity across the globe. Other factors, including rapid urbanization and the increasing demand for organic and natural oral hygiene products, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global oral hygiene market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, distribution channel and application.

Breakup by Product:

Toothpaste

Toothbrushes & Accessories

Mouthwash/Rinses

Dental Accessories/Ancillaries

Denture Products

Dental Prosthesis Cleaning Solutions

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies

Online Stores

Others

Breakup by Application:

Adults

Kids

Infants

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive, Dabur India Ltd., GlaxoSmithKline, Henkel, The Himalaya Drug Company, Johnson & Johnson, Philips (Koninklijke Philips), Lion Corporation, Procter & Gamble, Sunstar Suisse SA, Unilever, etc.

Key Questions Answered in This Report

1. What was the size of the global oral hygiene market in 2022?

2. What is the expected growth rate of the global oral hygiene market during 2023-2028?

3. What are the key factors driving the global oral hygiene market?

4. What has been the impact of COVID-19 on the global oral hygiene market?

5. What is the breakup of the global oral hygiene market based on the product?

6. What is the breakup of the global oral hygiene market based on the distribution channel?

7. What is the breakup of the global oral hygiene market based on the application?

8. What are the key regions in the global oral hygiene market?

9. Who are the key players/companies in the global oral hygiene market?