Market Research

Online Beauty and Personal Care Products Market Report by Product (Personal Care Products, Cosmetics/Makeup Products), Ingredient (Synthetic, Natural and Organic), End-User (Male, Female), Pricing (Mass Products, Premium Products), and Region 2025-2033

Best Price Guarantee Length Publisher Published Date SKU
from $2,999 134 Pages IMARC Services Pvt. Ltd. February, 2025 IMRC19607403
Best Price Guarantee
Price from $2,999
Length 134 Pages
Publisher IMARC Services Pvt. Ltd.
Published Date February, 2025
SKU IMRC19607403

The global online beauty and personal care products market size reached USD 64.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 141.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.63% during 2025-2033. The market is primarily driven by the increasing internet penetration, convenience of online shopping, rising consumer awareness about beauty products, and rising influence of social media on individuals’ purchasing decisions across the globe.

Beauty and personal care products assist in enhancing the physical appearance, maintaining health and hygiene, and boosting the overall self-esteem of individuals. Some of the commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks and feminine hygiene products. At present, rapid urbanization and increasing internet penetration are boosting the sales of these products through online distribution channels, which offer a wide selection of brands, as well as quick and efficient shipping and return policies.

Hectic lifestyles of individuals are positively influencing the demand for a convenient and hassle-free shopping experience. This represents one of the significant factors driving online beauty and personal care products market growth. Furthermore, the growing trend of vertical markets, along with the inflating income levels and improving standards of living, are escalating the demand for premium product variants. Vertical markets generally offer exotic brands, signature collections and convenient cross-category shopping in established brands. Other than this, the rising influence of social media and the willingness of consumers to try out different brands is encouraging several players to engage in aggressive promotional campaigns. These players are also investing in product packaging and research and development (R&D) activities to introduce organic and chemical-free products. Besides this, they are focusing on the launch of products using ingredients that cater to the personal care needs of different customers based on their preferences and skin and hair type. In addition to this, several prominent e-retailers are offering additional benefits, such as same-day or one-day delivery services, better security features for online payments, and easy-to-navigate dashboard, to expand their existing consumer base.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online beauty and personal care products market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on product, ingredient, end-user and pricing.

Breakup by Product:

  • Personal Care Products
  • Hair Care Products
  • Skin Care Products
  • Bath and Shower Products
  • Oral Care Products
  • Men's Grooming Products
  • Deodorants and Antiperspirants
  • Others
  • Cosmetics/Makeup Products
  • Facial Cosmetics
  • Eye Cosmetics
  • Lip and Nail Makeup Products
  • Hair Styling and Coloring Products
  • Others
Breakup by Ingredient:
  • Synthetic
  • Natural and Organic
Breakup by End-User:
  • Male
  • Female
Breakup by Pricing:
  • Mass Products
  • Premium Products
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key player being Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L'Oréal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.), The Estée Lauder Companies Inc., etc.

Key Questions Answered in This Report

1.How big is the online beauty and personal care products market?

2.What is the future outlook of online beauty and personal care products market?

3.What are the key factors driving the online beauty and personal care products market?

4.Which region accounts for the largest online beauty and personal care products market share?

5.Which are the leading companies in the global online beauty and personal care products market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Online Beauty and Personal Care Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Personal Care Products
6.1.1 Market Trends
6.1.2 Market Breakup by Type
6.1.2.1 Hair Care Products
6.1.2.1.1 Market Trends
6.1.2.1.2 Market Forecast
6.1.2.2 Skin Care Products
6.1.2.2.1 Market Trends
6.1.2.2.2 Market Forecast
6.1.2.3 Bath and Shower Products
6.1.2.3.1 Market Trends
6.1.2.3.2 Market Forecast
6.1.2.4 Oral Care Products
6.1.2.4.1 Market Trends
6.1.2.4.2 Market Forecast
6.1.2.5 Men's Grooming Products
6.1.2.5.1 Market Trends
6.1.2.5.2 Market Forecast
6.1.2.6 Deodorants and Antiperspirants
6.1.2.6.1 Market Trends
6.1.2.6.2 Market Forecast
6.1.2.7 Others
6.1.2.7.1 Market Trends
6.1.2.7.2 Market Forecast
6.1.3 Market Forecast
6.2 Cosmetics/Makeup Products
6.2.1 Market Trends
6.2.2 Market Breakup by Type
6.2.2.1 Facial Cosmetics
6.2.2.1.1 Market Trends
6.2.2.1.2 Market Forecast
6.2.2.2 Eye Cosmetics
6.2.2.2.1 Market Trends
6.2.2.2.2 Market Forecast
6.2.2.3 Lip and Nail Makeup Products
6.2.2.3.1 Market Trends
6.2.2.3.2 Market Forecast
6.2.2.4 Hair Styling and Coloring Products
6.2.2.4.1 Market Trends
6.2.2.4.2 Market Forecast
6.2.2.5 Others
6.2.2.5.1 Market Trends
6.2.2.5.2 Market Forecast
6.2.3 Market Forecast
7 Market Breakup by Ingredient
7.1 Synthetic
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Natural and Organic
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End-User
8.1 Male
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Female
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Pricing
9.1 Mass Products
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Premium Products
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Avon Products Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Beiersdorf
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Kao Corporation
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 L’occitane International S.A.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.5 L'Oréal
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Procter & Gamble
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Shiseido Company Limited
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Unilever
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Johnson & Johnson
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Oriflame Cosmetics
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Chanel (CHANEL International B.V.)
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.13 The Estée Lauder Companies Inc.
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.13.3 Financials
15.3.13.4 SWOT Analysis

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