Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global online advertising market size reached US$ 209.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 389.5 Billion by 2028, exhibiting a growth rate (CAGR) of 10.71% during 2023-2028.

Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment.

Market Drivers:
Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.
The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet’s ever-increasing penetration across the globe, is providing a thrust to the market.
Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.
Several online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global online advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on type.

Breakup by Type:

Search
Display
Classified
Video
Others (lead generation, rich media, etc.)

Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.

Regional Insights:

North America
Asia Pacific
Western Europe
Eastern Europe
Middle East and Africa
Latin America

Asia Pacific represents the largest market, accounting for the majority of the total market share.

Competitive Landscape:
The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

Key Questions Answered in This Report

1. What was the size of the global online advertising market in 2022?
2. What is the expected growth rate of the global online advertising market during 2023-2028?
3. What are the key factors driving the global online advertising market?
4. What has been the impact of COVID-19 on the global online advertising market?
5. What is the breakup of the global online advertising market based on the type?
6. What are the key regions in the global online advertising market?