North America E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Battery Mode (Automatic E-Cigarette,

North America E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Battery Mode (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online Stores, Supermarkets and Hypermarkets, Tobacconist, and Others), and Country 2024-2032

The North America e-cigarette market size reached US$ 13.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 53.4 Billion by 2032, exhibiting a growth rate (CAGR) of 16% during 2024-2032.

E-cigarettes, also known as vape pens and e-vaping devices, are battery-operated electronic devices that simulate the experience of smoking cigarettes. They deliver dosages of vaporized nicotine or flavored solutions for being inhaled by the user. Most of these cigarettes consist of a heating element (atomizer); a mouthpiece that is used for inhaling; and a reservoir which helps in holding the liquid solution. As e-cigarettes do not burn tobacco that generates tar and carbon monoxide, they are considered relatively safer than conventional cigarettes. In recent years, they have gained immense traction, especially among young adults and adolescents, owing to the aggressive promotions by manufacturers worldwide.

North America e-cigarette market is currently driven by several factors. The increasing awareness among individuals about the harmful effects of conventional cigarettes and their growing willingness to quit smoking tobacco products are catalyzing the demand for e-cigarettes in the region. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. In addition to this, the availability of different flavored e-cigarette variants including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings are attracting a large number of consumers. Apart from this, the easy availability of e-cigarettes across the well-distributed retail sector has further escalated the market growth in the region.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America e-cigarette market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on product, flavor, battery mode and distribution channel.

Key Regions Analysed
United States
Canada

Analysis for Each Country

Market by Product
Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette

Market by Flavor
Tobacco
Botanical
Fruit
Sweet
Beverage
Others

Market by Battery Mode
Automatic E-Cigarette
Manual E-Cigarette

Market by Distribution Channel
Specialist E-Cig Shops
Online Stores
Supermarkets and Hypermarkets
Tobacconist
Others

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles

Key Questions Answered in This Report:
How has the North America e-cigarette market performed so far and how will it perform in the coming years?
What are the key regions in the North America e-cigarette market?
What has been the impact of COVID-19 on the North America e-cigarette market?
What is the breakup of the North America e-cigarette market on the basis of product?
What is the breakup of the North America e-cigarette market on the basis of flavor?
What is the breakup of the North America e-cigarette market on the basis of battery mode?
What is the breakup of the North America e-cigarette market on the basis of distribution channel?
What are the various stages in the value chain of the North America e-cigarette industry?
What are the key driving factors and challenges in the North America e-cigarette industry?
What is the structure of the North America e-cigarette industry and who are the key players?
What is the degree of competition in the North America e-cigarette industry?
What are the profit margins in the North America e-cigarette industry?