Indian Frozen Potato Products Market Report by Product Type (French Fries, Tikkis, Potato Wedges, Potato Bites, Smileys, and Others), End-Use (Food Services, Retail), Distribution Channel (Business to Business, Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others), and Region 2024-2032
The Indian frozen potato products market size reached US$ 1.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.0 Billion by 2032, exhibiting a growth rate (CAGR) of 10.68% during 2024-2032.
Potato is one of the most produced and consumed crops in India and forms an important part of the regular diet. It is consumed in the form of different snack foods as well as elaborate dishes. Some of the most popular potato snacks include wedges, fries, patties, etc. In recent years, the demand for frozen potato products in India has increased on account of their introduction by various national and multinational companies. Additionally, frozen potato products have rapidly gained prominence in the country as they are convenient to cook and come in a large variety of flavours and shapes.
The biggest factor catalysing the growth of the frozen potato products market is the expansion of fast food service restaurants, such as Subway, McDonald’s, Burger King, KFC, etc., in the country. Moreover, introduction of new product variants with different flavours have attracted a larger consumer-base for frozen potato products, in turn, boosting the growth of the market. Busy lifestyles, inflating income levels and high purchasing power of the consumers in the region have further created a shift towards easy-to-cook frozen food products, thereby maintaining the growth prospects of the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian frozen potato products market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, end-use, and distribution channel.
Breakup by Product Type:
French Fries
Tikkis
Potato Wedges
Potato Bites
Smileys
Others
Based on the product type, the market has been segmented as french fries, tikkis, potato wedges, potato bites, smileys and others. Currently, french fries dominate the market, holding the largest share.
Breakup by End-Use:
Food Services
Retail
On the basis of end-use, food service represents the largest segment, accounting for around two-thirds of the total market share. This can be attributed to the increasing number of fast food chains in the country.
Breakup by Distribution Channel:
Business to Business
Supermarkets and Hypermarkets
Convenience Stores
Departmental Stores
Online
Others
Based on the distribution channel, the report has segregated the market into business-to-business, supermarkets & hypermarkets, convenience stores, departmental stores, online and others.
Regional Insights:
North India
Central and West India
South India
East India
Region-wise, the market has been segmented into North India, West and Central India, South India, and East India. Amongst these, North India holds the majority of the total share, representing the biggest market.
Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players being McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.
This report provides a deep insight into the Indian frozen potato products industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a frozen potato products manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian frozen potato products industry in any manner.
Key Questions Answered in This Report
1. How big is the Indian frozen potato products market?
2. What is the expected growth rate of the Indian frozen potato products market during 2024-2032?
3. What are the key factors driving the Indian frozen potato products market?
4. What has been the impact of COVID-19 on the Indian frozen potato products market?
5. What is the breakup of the Indian frozen potato products market based on the product type?
6. What is the breakup of the Indian frozen potato products market based on the end-use?
7. What are the key regions in the Indian frozen potato products market?
8. Who are the key players/companies in the Indian frozen potato products market?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Indian Frozen Potato Products Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.2.1 Volume Trends
- 5.2.2 Value Trends
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Product Type
- 5.5 Market Breakup by End-Use
- 5.6 Market Breakup by Distribution Channel
- 5.7 Market Breakup by Region
- 5.8 Price Analysis
- 5.8.1 Key Price Indicators
- 5.8.2 Price Structure
- 5.8.3 Price Trends
- 5.9 Market Forecast
- 5.10 SWOT Analysis
- 5.10.1 Overview
- 5.10.2 Strengths
- 5.10.3 Weakness
- 5.10.4 Opportunities
- 5.10.5 Threats
- 5.11 Value Chain Analysis
- 5.11.1 Overview
- 5.11.2 Raw Material Procurement
- 5.11.3 Manufacturing
- 5.11.4 Marketing
- 5.11.5 Distribution
- 5.11.6 Exports
- 5.11.7 End-Use
- 5.12 Porter’s Five Forces Analysis
- 5.12.1 Overview
- 5.12.2 Bargaining Power of Buyers
- 5.12.3 Bargaining Power of Suppliers
- 5.12.4 Degree of Rivalry
- 5.12.5 Threat of New Entrants
- 5.12.6 Threat of Substitutes
- 6 Market Breakup by Product Type
- 6.1 French Fries
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Tikkis
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Potato Wedges
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Potato Bites
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Smileys
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
- 7 Market Breakup by End-Use
- 7.1 Food Services
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Retail
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 8 Market Breakup by Distribution Channel
- 8.1 Business to Business
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Supermarkets and Hypermarkets
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Convenience Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Departmental Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Online
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
- 9 Market Breakup by Region
- 9.1 North India
- 9.1.1 Market Performance
- 9.1.2 Breakup by State
- 9.1.3 Market Forecast
- 9.2 Central and West India
- 9.2.1 Market Performance
- 9.2.2 Breakup by State
- 9.2.3 Market Forecast
- 9.3 South India
- 9.3.1 Market Performance
- 9.3.2 Breakup by State
- 9.3.3 Market Forecast
- 9.4 East India
- 9.4.1 Market Performance
- 9.4.2 Breakup by State
- 9.4.3 Market Forecast
- 10 Imports and Exports
- 10.1 Imports by Major Countries
- 10.2 Exports by Major Countries
- 11 Competitive Landscape
- 11.1 Market Structure
- 11.2 Share of Key Players
- 11.3 Key Players Profiles
- 11.3.1 McCain Foods (India) Private Ltd.
- 11.3.2 Hyfun Frozen Foods Private Ltd.
- 11.3.3 Iscon Balaji Foods Private Limited
- 11.3.4 Golden Fries Limited
- 11.3.5 Bhanu Farms Limited
- 12 Frozen French Fries Manufacturing Process
- 12.1 Product Overview
- 12.2 Detailed Process Flow
- 12.3 Various Types of Unit Operations Involved
- 12.4 Mass Balance and Raw Material Requirements
- 13 Project Details, Requirements and Costs Involved
- 13.1 Land Requirements and Expenditures
- 13.2 Construction Requirements and Expenditures
- 13.3 Plant Machinery
- 13.4 Machinery Pictures
- 13.5 Raw Material Requirements and Expenditures
- 13.6 Raw Material and Final Product Pictures
- 13.7 Packaging Requirements and Expenditures
- 13.8 Transportation Requirements and Expenditures
- 13.9 Utility Requirements and Expenditures
- 13.10 Manpower Requirements and Expenditures
- 13.11 Other Capital Investments
- 14 Loans and Financial Assistance
- 15 Project Economics
- 15.1 Capital Cost of the Project
- 15.2 Techno-Economic Parameters
- 15.3 Product Pricing and Margin Across the Various Levels of the Supply Chain
- 15.4 Taxation and Depreciation
- 15.5 Income Projections
- 15.6 Expenditure Projections
- 15.7 Financial Analysis
- 15.8 Profit Analysis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook