Indian Bakery Market Report by Product Type (Biscuit, Bread, Cakes and Pastries, Rusk), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online, and Others), and Region 2024-2032

Indian Bakery Market Report by Product Type (Biscuit, Bread, Cakes and Pastries, Rusk), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online, and Others), and Region 2024-2032


The Indian bakery market size reached US$ 12.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 29.4 Billion by 2032, exhibiting a growth rate (CAGR) of 9.6% during 2024-2032. The growing population and changing consumer preferences, driven by factors such as western food trends, increased consumption of cakes and RTE food, and expanding retail and e-commerce sectors, are fueling the Indian bakery market growth/demand. This, in turn, is prompting manufacturers to introduce healthier options and invest in R&D to meet the evolving consumer demand.

A bakery is an establishment that prepares and sells flour-based baked products, such as bread, tortilla, cookies, donuts, cakes, pastries, and pies. These products are prepared using a variety of grains, such as rye, maize, wheat, and oats. They offer essential nutrients and are rich in calcium, fiber, iron, energy, fat, protein, vitamins, and minerals that promote health. Besides this, bakery products offer convenience and affordability to consumers, thereby gaining immense popularity across India.

Indian Bakery Market Trends:

The growing population is resulting in the increasing demand for bakery food products in India. This represents one of the key factors positively influencing the market. In addition, the rising consumption of bread, biscuits, and fast-moving consumer goods (FMCG) is contributing to market growth. Apart from this, the increasing influence of western food trends is catalyzing the demand for bakery products in the country. This, in confluence with the rising consumption of cakes on birthdays and other special occasions, is stimulating market growth. Along with this, the burgeoning food and beverage (F&B) industry, coupled with the expansion of quick service restaurants (QSRs) and fast-food chains, is increasing the usage of bread for preparing sandwiches, soups, burgers, and snacks. Additionally, hectic lifestyles and changing dietary patterns are driving the consumption of ready-to-eat (RTE) food and bakery products, which, in turn, are creating a positive outlook for the market in India. Furthermore, the rising health awareness among individuals is propelling manufacturers to introduce healthy, low trans-fat, multi-grain, and whole wheat bakery products. Besides this, the expansion of hypermarkets, supermarkets, convenience stores, and departmental stores is offering lucrative growth opportunities to manufacturers operating in the country. Furthermore, the thriving e-commerce industry that offers doorstep delivery, exciting offers, and online payment methods is augmenting the market growth. In line with this, the rising focus of leading market players on promotional activities to expand their market reach and increase profitability is impelling the market growth. They are also increasingly investing in research and development (R&D) activities to launch organoleptically improved products.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian bakery market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

Biscuit
Cookies
Cream Biscuits
Glucose Biscuits
Marie Biscuits
Non Salt Crackers Biscuits
Salt Crackers Biscuits
Milk Biscuits
Others
Bread
Sandwich Breads
Hamburgers
Croissants
Others
Cakes and Pastries
Packed Cupcakes
Pastries
Muffins
Layer Cakes
Donuts
Swiss Roll
Others
Rusk

Biscuits are the most consumed bakery products due to their innovative flavors, designs, nutritional value, and affordable prices. Additionally, the introduction of innovative product variants is increasing their sales.

Breakup by Distribution Channel:

Convenience Stores
Supermarkets and Hypermarkets
Independent Retailers
Artisanal Bakeries
Online
Others

Convenience stores represent the largest segment as they allow easier access to a wide variety of bakery items for consumers.

Breakup by Region:

North India
West and Central India
South India
East India

On the basis of the region, the market has been segmented into North, West and Central, South, and East India.

Competitive Landscape:
The competitive landscape of the industry has also been examined, with some of the top Indian bakery companies being Britannia Industries Limited, ITC Limited, Parle Products Private Limited and Surya Food and Agro Limited.

This report provides a deep insight into the Indian bakery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian bakery market in any manner.

Key Questions Answered in This Report

1. How big is the bakery market in India?
2. What is the future of bakery in India?
3. What is the demand for bakeries?
4. Who is the target market for bakeries?
5. What are the key factors driving the Indian bakery market?
6. What has been the impact of COVID-19 on the Indian bakery market?
7. What is the breakup of the Indian bakery market based on the product type?
8. What is the breakup of the Indian biscuit market based on the product type?
9. What is the breakup of the Indian bread market based on product type?
10. What is the breakup of the Indian cakes and pastries market based on the product type?
11. What is the breakup of the Indian bakery market based on the distribution channel?
12. What are the key regions in the Indian bakery market?
13. Who are the key players/companies in the Indian bakery market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Bakery Market
5.1 Market Overview
5.2 Market Performance
5.3 Price Analysis
5.3.1 Price Indicators
5.3.2 Price Structure
5.3.3 Margin Analysis
5.4 Impact of COVID-19
5.5 Market Breakup by Product Type
5.6 Market Breakup by Region
5.7 Market Breakup by Distribution Channel
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Input Suppliers
5.10.2 Farmers
5.10.3 Collectors (Small scale/Large scale)
5.10.4 Intermediate Product Manufacturers
5.10.5 Bakery Product Manufacturers
5.10.6 Distribution
5.10.7 Commission Agents
5.10.8 Wholesalers
5.10.9 Exporters
5.10.10 Retailers
5.11 Porter’s Five Forces Analysis
5.11.1 Bargaining Power of Suppliers
5.11.2 Bargaining Power of Buyers
5.11.3 Threat of New Entrants
5.11.4 Degree of Rivalry
5.11.5 Threat of Substitutes
6 PESTEL Analysis
6.1 Political Factors
6.2 Economic Factors
6.3 Social Factors
6.4 Technological Factors
6.5 Environmental Factors
6.6 Legal Factors
7 Indian Biscuit Market
7.1 Market Overview
7.2 Market Performance
7.3 Market Breakup by Product Type
7.3.1 Cookies
7.3.1.1 Market Trends
7.3.1.2 Market Forecast
7.3.2 Cream Biscuits
7.3.2.1 Market Trends
7.3.2.2 Market Forecast
7.3.3 Glucose Biscuits
7.3.3.1 Market Trends
7.3.3.2 Market Forecast
7.3.4 Marie Biscuits
7.3.4.1 Market Trends
7.3.4.2 Market Forecast
7.3.5 Non Salt Crackers Biscuits
7.3.5.1 Market Trends
7.3.5.2 Market Forecast
7.3.6 Salt Crackers Biscuits
7.3.6.1 Market Trends
7.3.6.2 Market Forecast
7.3.7 Milk Biscuits
7.3.7.1 Market Trends
7.3.7.2 Market Forecast
7.3.8 Others
7.3.8.1 Market Trends
7.3.8.2 Market Forecast
8 Indian Bread Market
8.1 Market Overview
8.2 Market Performance
8.3 Market Breakup by Product Type
8.3.1 Sandwich Breads
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 Hamburgers
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 Croissants
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Others
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.4 Market Forecast
9 Indian Cakes and Pastries Market
9.1 Market Overview
9.2 Market Performance
9.3 Market Breakup by Product Type
9.3.1 Packed Cupcakes
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 Pastries
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 Muffins
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Layer Cakes
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Donuts
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Swiss Roll
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Market Forecast
10 Indian Rusk Market
10.1 Market Overview
10.2 Market Performance
10.3 Market Forecast
11 Indian Bakery Market Breakup by Region
11.1 North India
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 West and Central India
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 South India
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 East India
11.4.1 Market Trends
11.4.2 Market Forecast
12 Indian Bakery Market Breakup by Distribution Channel
12.1 Convenience Stores
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Supermarkets and Hypermarkets
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 Independent Retailers
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Artisanal Bakeries
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Online
12.5.1 Market Trends
12.5.2 Market Forecast
12.6 Others
12.6.1 Market Trends
12.6.2 Market Forecast
13 Imports and Exports
13.1 Imports by Major Countries
13.2 Exports by Major Countries
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
15 Manufacturing Process
15.1 Product Overview
15.2 Raw Material Requirement
15.3 Various Units Operations Involved
15.4 Market Drivers
16 Project Details, Requirements and Costs Involved
16.1 Land Requirements and Expenditures
16.2 Construction Requirements and Expenditures
16.3 Plant Machinery
16.4 Machinery Pictures
16.5 Raw Material Requirements and Expenditures
16.6 Raw Material and Final Product Pictures
16.7 Packaging Requirements and Expenditures
16.8 Transportation Requirements and Expenditures
16.9 Utility Requirements and Expenditures
16.10 Manpower Requirements and Expenditures
16.11 Other Capital Investments
17 Loans and Financial Assistance
18 Project Economics
18.1 Capital Cost of the Project
18.2 Techno-Economic Parameters
18.3 Product Pricing and Margins Across Various Levels of the Supply Chain
18.4 Taxation and Depreciation
18.5 Income Projections
18.6 Expenditure Projections
18.7 Financial Analysis
18.8 Profit Analysis
19 Key Players Profile
19.1 Britannia Industries Limited
19.2 Parle Products Private Limited
19.3 ITC Limited
19.4 Surya Food and Agro Limited

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