India Isabgol (Psyllium Husk) Market Report by Type (Conventional, Organic), Form (Whole, Powder, Dust), Pack (Box, and Others), Pack size (50gm, 100gm, 200gm, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Store

India Isabgol (Psyllium Husk) Market Report by Type (Conventional, Organic), Form (Whole, Powder, Dust), Pack (Box, and Others), Pack size (50gm, 100gm, 200gm, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores, and Others), and Region 2024-2032


The India Isabgol (psyllium husk) market size reached INR 404.1 Crore in 2023. Looking forward, IMARC Group expects the market to reach INR 790.5 Crore by 2032, exhibiting a growth rate (CAGR) of 7.51% during 2024-2032.

Isabgol, also known as Psyllium husk, refers to a type of dietary fiber that is obtained from seeds of the plant Plantago ovata. It is widely cultivated across Asia, the Mediterranean region, and North Africa. Isabgol is commonly known as an effective remedy for relieving constipation and supporting weight loss by clearing out the toxins from the digestive tract. It also helps in improving cardiovascular health, boosting immunity, clearing skin pores, controlling blood glucose levels, etc. Isabgol is extensively available in whole, powder, and dust forms.

India Isabgol (Psyllium Husk) Market Trends:

In India, the high prevalence of numerous gastrointestinal disorders due to unhealthy food patterns and sedentary lifestyles of the consumers is primarily driving the Isabgol market. In line with this, the growing consumer awareness towards several associated health benefits of Isabgol in curing constipation and diarrhea, maintaining blood sugar levels, reducing the risk of CVDs, etc., is also propelling the market growth in the country. Additionally, the rising occurrences of irritable bowel syndrome, particularly among the geriatric population, are bolstering the consumption of Isabgol based on its anti-inflammatory properties. Furthermore, the escalating consumer health consciousness is catalyzing the inclusion of dietary fibers, like Isabgol, in regular food habits as it helps in cleaning the colon, controls obesity, removes toxins from the body, etc. Besides this, the increasing utilization of Isabgol with aloe vera gel in numerous skincare regimes for curing acne and pimples is positively influencing the India market. Moreover, the Indian government is launching various initiatives in the agriculture sector for improving irrigation systems, enhancing the supply of raw materials, and conducting farmer training programs to increase the domestic production of Isabgol. Additionally, the rising popularity of organic dietary fibers that are free from chemical additives, GMOs, preservatives, etc., is further expected to drive the India market for Isabgol in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India isabgol (Psyllium Husk) market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on type, form, pack, pack size and distribution channel.

Breakup by Region:
  • East India
  • West Bengal
  • Bihar
  • Orissa
  • Jharkhand
  • Others
  • North India
  • Uttar Pradesh
  • Rajasthan
  • Delhi NCR
  • Punjab
  • Haryana
  • Others
  • West & Central India
  • Maharashtra
  • Madhya Pradesh
  • Gujrat
  • Others
  • South India
  • Tamil Nadu
  • Karnataka
  • Andhra Pradesh
  • Others
Breakup by Type:
  • Conventional
  • Organic
Breakup by Form:
  • Whole
  • Powder
  • Dust
Breakup by Pack:
  • Box
  • Others
Breakup by Pack size:
  • 50gm
  • 100gm
  • 200gm
  • Others
Breakup by Distribution Channel:
  • Supermarket/Hypermarket
  • Specialty Stores
  • Convenience Stores
  • Others
Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium.

Key Questions Answered in This Report

1. What was the size of the India isabgol (psyllium husk) market in 2023?

2. What is the expected growth rate of the India isabgol (psyllium husk) market during 2024-2032?

3. What has been the impact of COVID-19 on the India isabgol (psyllium husk) market?

4. What are the key factors driving the India isabgol (psyllium husk) market?

5. What is the breakup of the India isabgol (psyllium husk) market based on the type?

6. What is the breakup of the India isabgol (psyllium husk) market based on the form?

7. What is the breakup of the India isabgol (psyllium husk) market based on the pack?

8. What is the breakup of the India isabgol (psyllium husk) market based on the pack size?

9. What is the breakup of the India isabgol (psyllium husk) market based on the distribution channel?

10. What are the key regions in the India isabgol (psyllium husk) market?

11. Who are the key players/companies in the India isabgol (psyllium husk) market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Isabgol (Psyllium Husk) Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Value Trends
5.2.2 Volume Trends
5.3 Impact of COVID-19
5.4 Market Forecast
5.4.1 Value Trends
5.4.2 Volume Trends
6 Market Breakup by Region
6.1 East India
6.1.1 Market Trends
6.1.2 Market Forecast
6.1.3 West Bengal
6.1.3.1 Market Trends
6.1.3.2 Market Forecast
6.1.4 Bihar
6.1.4.1 Market Trends
6.1.4.2 Market Forecast
6.1.5 Orissa
6.1.5.1 Market Trends
6.1.5.2 Market Forecast
6.1.6 Jharkhand
6.1.6.1 Market Trends
6.1.6.2 Market Forecast
6.1.7 Others
6.1.7.1 Market Trends
6.1.7.2 Market Forecast
6.2 North India
6.2.1 Market Trends
6.2.2 Market Forecast
6.2.3 Uttar Pradesh
6.2.3.1 Market Trends
6.2.3.2 Market Forecast
6.2.4 Rajasthan
6.2.4.1 Market Trends
6.2.4.2 Market Forecast
6.2.5 Delhi NCR
6.2.5.1 Market Trends
6.2.5.2 Market Forecast
6.2.6 Punjab
6.2.6.1 Market Trends
6.2.6.2 Market Forecast
6.2.7 Haryana
6.2.7.1 Market Trends
6.2.7.2 Market Forecast
6.2.8 Others
6.2.8.1 Market Trends
6.2.8.2 Market Forecast
6.3 West and Central India
6.3.1 Market Trends
6.3.2 Market Forecast
6.3.3 Maharashtra
6.3.3.1 Market Trends
6.3.3.2 Market Forecast
6.3.4 Madhya Pradesh
6.3.4.1 Market Trends
6.3.4.2 Market Forecast
6.3.5 Gujarat
6.3.5.1 Market Trends
6.3.5.2 Market Forecast
6.3.6 Others
6.3.6.1 Market Trends
6.3.6.2 Market Forecast
6.4 South India
6.4.1 Market Trends
6.4.2 Market Forecast
6.4.3 Tamil Nadu
6.4.3.1 Market Trends
6.4.3.2 Market Forecast
6.4.4 Karnataka
6.4.4.1 Market Trends
6.4.4.2 Market Forecast
6.4.5 Andhra Pradesh
6.4.5.1 Market Trends
6.4.5.2 Market Forecast
6.4.6 Others
6.4.6.1 Market Trends
6.4.6.2 Market Forecast
7 Market Breakup by Type
7.1 Conventional
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Organic
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Form
8.1 Whole
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Powder
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Dust
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Pack
9.1 Box
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Others
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Pack Size
10.1 50 gm
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 100 gm
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 200 gm
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Others
10.4.1 Market Trends
10.4.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Convenience Stores
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Specialty Stores
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Supermarkets and Hypermarkets
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Others
11.4.1 Market Trends
11.4.2 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porter Five Force Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Evaluation of Seasonality of Product
16 SKUs & Region Mix Mapping
17 Information Around Ingredients of Products
17.1 Detailed Insights on Ingredients of Product
17.2 Product Differentiating Insights
18 Pricing and Margin Analysis of Psyllium Husk
18.1 Analysis of Price Offered by Major Players with their SKU
18.2 Margin Earned at Various Level of Supply Chain
18.3 Pricing Strategy at Entry level
19 Competitive Landscape
19.1 Market Structure
19.2 Market Share of Key Players
19.3 Profile of Key Players
19.3.1 Baidyanath
19.3.1.1 Company Overview
19.3.1.2 Product Portfolio
19.3.2 Dabur India Limited
19.3.2.1 Company Overview
19.3.2.2 Product Portfolio
19.3.2.3 Financials
19.3.2.4 SWOT Analysis
19.3.3 Giriraj Enterprises
19.3.3.1 Company Overview
19.3.3.2 Product Portfolio
19.3.4 Karnataka Antibiotics & Pharmaceutical Limited
19.3.4.1 Company Overview
19.3.4.2 Product Portfolio
19.3.5 Organic India
19.3.5.1 Company Overview
19.3.5.2 Product Portfolio
19.3.6 Patanjali
19.3.6.1 Company Overview
19.3.6.2 Product Portfolio
19.3.7 Satnam Psyllium Industries
19.3.7.1 Company Overview
19.3.7.2 Product Portfolio
19.3.8 The Sidhpur Sat-Isabgol Factory
19.3.8.1 Company Overview
19.3.8.2 Product Portfolio
19.3.9 Unjha Formulations Ltd.
19.3.9.1 Company Overview
19.3.9.2 Product Portfolio
19.3.10 Vraj Psyllium
19.3.10.1 Company Overview
19.3.10.2 Product Portfolio

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