India Ayurvedic Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

India Ayurvedic Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview 2023-2028:

The Indian ayurvedic products market size reached INR 626 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,824 Billion by 2028, exhibiting a growth rate (CAGR) of 19.3% during 2023-2028.

Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skincare, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.

India Ayurvedic Products Market Trends and Drivers:

A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.

IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on products type and organized/unorganized.

Breakup by Products Type:

Healthcare Products

Ayurvedic Nutraceuticals and Dietary Supplements
Ayurvedic Medicines


Personal Care Products

Skin Care
Oral Care
Hair Care and Fragrances
 
Breakup by Organized/Unorganized:

Organized
Unorganized
 

Breakup by Region:

North India
East India
West and Central India
South India
 

This report also includes:

Key Drivers and Challenges
Value Chain Analysis
Imports and Exports
Porters Five Forces Analysis
PESTEL Analysis
Government Regulations
 

Competitive Landscape:

India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:

Dabur India Ltd.
Patanjali Ayurved Limited
The Himalaya Drug Company
Vicco Laboratories
Charak Pharma Pvt. Ltd.
Hamdard Laboratories
Forest Essentials
Emami Ltd.
Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
Kerala Ayurveda Ltd.
Amrutanjan Healthcare Limited
 

Key Questions Answered in This Report:

What is the expected growth rate of the India ayurvedic products market 2023-2028?
What are the key factors driving the India ayurvedic products market?
What has been the impact of COVID-19 on the India ayurvedic products market?
What is the breakup of the India ayurvedic products market based on the product type?
What is the breakup of the India ayurvedic products market based on the organized/unorganized?
What are the key regions in the India ayurvedic products market?
Who are the key players/companies in the India ayurvedic products market?