IPTV (Internet Protocol Television) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

IPTV (Internet Protocol Television) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028


Market Overview:

The global IPTV (Internet Protocol Television) market size reached US$ 71.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 170.9 Billion by 2028, exhibiting a growth rate (CAGR) of 14.5% during 2023-2028.

The Internet-based Protocol Television (IPTV) refers to the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antenna, satellite dish and fiber optic cables to stream content at various locations. The IPTV primarily uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP) and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. In comparison to the public internet, it provides the network operators with more control over the video traffic and enables regular quality-checks of the service. It also allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality.

Global IPTV Market Trends:
The thriving electronics industry, along with an improving broadband infrastructure across the globe, is among the key factors driving the growth of the market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels and hybrid IPTV services are catalyzing the growth of the market. Additionally, the implementation of favorable government policies, such as digitization of television and Direct-to-Home (DTH) services have favored the widespread acceptance of IPTV across the globe. Significant developments in the internet setup and enhanced internet connectivity across the residential and commercial sectors are also providing a boost to the market. Moreover, changing consumer preferences have increased the demand for IPTVs that can be integrated with smart homes and can support video calls, along with online conferencing and games. Other factors, including the rising disposable incomes and growing urbanization across the globe, are further creating a positive outlook for the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global IPTV (Internet Protocol Television) market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on subscription type, transmission type, device type, streaming type, service type and end-user.

Breakup by Subscription Type:

Subscription Based IPTV
Subscription Free IPTV

Breakup by Transmission Type:

Wired
Wireless

Breakup by Device Type:

Smartphones & Tablets
Smart TVs
PCs
Others

Breakup by Streaming Type:

Video IPTV
Non-Video IPTV

Breakup by Service Type:

In-House Service
Managed Service

Breakup by End-User:

Residential
Enterprises

Breakup by Region:

Asia Pacific
Europe
North America
Middle East and Africa
Latin America

Competitive Landscape:
The report has also analyzed the competitive landscape of the market with some of the key players being AT&T, Bharti Airtel Limited, Akamai Technologies, Verizon Communications, Orange S.A., Ericsson, CenturyLink, Deutsche Telekom, MatrixStream Technologies Inc., Arris International, Sterlite Technologies, Cisco Systems, Broadcom Corporation, Telefónica, Foxtel, Huawei Technologies Co., Ltd., Nectro IPTV, Amino Technologies, PCCW, Chunghwa Telecom, etc.

IMARC Group’s latest report provides a deep insight into the global IPTV market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the IPTV market in any manner.

Key Questions Answered in This Report:
How has the global IPTV market performed so far and how will it perform in the coming years?
What are the key regional markets in the global IPTV industry?
What has been the impact of COVID-19 on the global IPTV industry?
What is the breakup of the market based on the subscription type?
What is the breakup of the market based on the transmission type?
What is the breakup of the market based on the device type?
What is the breakup of the market based on the streaming type?
What is the breakup of the market based on the service type?
What is the breakup of the market based on the end-user?
What are the various stages in the value chain of the global IPTV industry?
What are the key driving factors and challenges in the global IPTV industry?
What is the structure of the global IPTV industry and who are the key players?
What is the degree of competition in the global IPTV industry?


1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 Global IPTV Market
5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Breakup by Subscription Type
5.5Market Breakup by Transmission Type
5.6Market Breakup by Device Type
5.7Market Breakup by Streaming Type
5.8Market Breakup by Service Type
5.9Market Breakup by End-User
5.10Market Breakup by Region
5.11Market Forecast
6 Market Breakup by Subscription Type
6.1Subscription Based IPTV
6.1.1Market Trends
6.1.2 Market Forecast
6.2Subscription Free IPTV
6.2.1Market Trends
6.2.2Market Forecast
7 Market Breakup by Transmission Type
7.1Wired
7.1.1Market Trends
7.1.2Market Forecast
7.2Wireless
7.2.1Market Trends
7.2.2Market Forecast
8 Market Breakup by Device Type
8.1Smartphones & Tablets
8.1.1Market Trends
8.1.2Market Forecast
8.2Smart TVs
8.2.1Market Trends
8.2.2Market Forecast
8.3PCs
8.3.1Market Trends
8.3.2Market Forecast
8.4Others
8.4.1Market Trends
8.4.2Market Forecast
9 Market Breakup by Streaming Type
9.1Video IPTV
9.1.1Market Trends
9.1.2Market Forecast
9.2Non-Video IPTV
9.2.1Market Trends
9.2.2Market Forecast
10 Market Breakup by Service Type
10.1In-House Service
10.1.1Market Trends
10.1.2Market Forecast
10.2Managed Service
10.2.1Market Trends
10.2.2Market Forecast
11 Market Breakup by End-User
11.1Residential
11.1.1Market Trends
11.1.2Market Forecast
11.2Enterprises
11.2.1Market Trends
11.2.2Market Forecast
12 Market Breakup by Region
12.1Asia Pacific
12.1.1Market Trends
12.1.2Market Forecast
12.2Europe
12.2.1Market Trends
12.2.2Market Forecast
12.3North America
12.3.1Market Trends
12.3.2Market Forecast
12.4Middle East and Africa
12.4.1Market Trends
12.4.2Market Forecast
12.5Latin America
12.5.1Market Trends
12.5.2Market Forecast
13 SWOT Analysis
13.1Overview
13.2Strengths
13.3Weaknesses
13.4Opportunities
13.5Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1Overview
15.2Bargaining Power of Buyers
15.3Bargaining Power of Suppliers
15.4Degree of Competition
15.5Threat of New Entrants
15.6Threat of Substitutes
16 Competitive Landscape
16.1Market Structure
16.2Key Players
16.3Profiles of Key Players
16.3.1AT&T
16.3.2Bharti Airtel Limited
16.3.3Akamai Technologies
16.3.4Verizon Communications
16.3.5Orange S.A.
16.3.6Ericsson
16.3.7CenturyLink
16.3.8Deutsche Telekom
16.3.9MatrixStream Technologies Inc.
16.3.10 Arris International
16.3.11 Sterlite Technologies
16.3.12 Cisco Systems
16.3.13 Broadcom Corporation
16.3.14 Telefónica
16.3.15 Foxtel
16.3.16 Huawei Technologies Co., Ltd.
16.3.17 Nectro IPTV
16.3.18 Amino Technologies
16.3.19 PCCW
16.3.20 Chunghwa Telecom

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings