Hair Straightener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Hair Straightener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global hair straightener market size reached US$ 587.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 759.9 Million by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.

A hair straightener is an indispensable hair styling tool used to straighten frizzy, curly or unmanageable hair while providing a glossy texture for a longer duration. It comprises the cord, power button, temperature control systems, heating elements, and straightening plates manufactured from ceramics and diverse coatings as some standard components. Hair straighteners are safe, reliable, easy to use, and formaldehyde-free. They moisturize and condition hair naturally while evenly distributing the heat and prevent the drying of hair by breaking the hydrogen bonds. On account of these properties, hair straighteners are extensively used in salons and residential spaces. At present, it is commercially available in wide, medium, narrow, and mini plate product types.

Hair Straightener Market Trends:

The global hair straightener market is primarily driven by the increasing consumer consciousness regarding the significance of personal grooming and the growing concerns about maintaining the hair quality to enhance their overall physical appearance. This can be further attributed to the rising salon chains across the globe, rapid urbanization, evolving preferences, and rising disposable incomes. In line with this, the escalating awareness regarding the detrimental effects of chemical hair treatments caused by several active ingredients has further facilitated the widespread adoption of hair straighteners, which is acting as another growth-inducing factor. Additionally, the introduction of modern energy-efficient electronic hair styling products with light-emitting diode (LED) indicators, smartphone connectivity, and built-in sensors to automatically control dryer heat and hair moisture levels in real-time is contributing to the market growth. Other factors, such as extensive celebrity endorsements, deployment of aggressive marketing tactics, strategic collaborations amongst key players to engineer hair straighteners with advanced features, and their availability on different distribution channels, are creating a positive outlook for the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair straightener market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on plate type, distribution channel and end user.

Breakup by Plate Type:

Ceramic
Titanium
Tourmaline
Others

Breakup by Distribution Channel:

Offline
Online

Breakup by End User:

Household
Commercial

Breakup by Region:

North America

United States
Canada

Asia-Pacific

China
Japan
India
South Korea
Australia
Indonesia
Others

Europe

Germany
France
United Kingdom
Italy
Spain
Russia
Others

Latin America

Brazil
Mexico
Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Beurer GmbH, Bio Ionic Inc. (Beauty By Imagination), Cloud Nine Hair, Conair Corporation, Cortex Beauty, Dyson Limited, FHI Heat (Luxury Brands LLC), Geloon Electronic Technology Limited, Izutech, John Paul Mitchell Systems, Koninklijke Philips N.V., Panasonic Holdings Corporation and Revlon Inc.

Key Questions Answered in This Report:

How has the global hair straightener market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global hair straightener market?
What are the key regional markets?
What is the breakup of the market based on the plate type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global hair straightener market and who are the key players?
What is the degree of competition in the industry?