GCC Instant Coffee Market Report by Product Type (Spray Dried, Freeze Dried), Packaging (Pouch, Jar, Sachet, and Others), Flavored/Unflavored (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, Business to Business, Independent Re

GCC Instant Coffee Market Report by Product Type (Spray Dried, Freeze Dried), Packaging (Pouch, Jar, Sachet, and Others), Flavored/Unflavored (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, Business to Business, Independent Retailers, Departmental Stores, Online, and Others), End-User (Institutional Users, Home Users), and Country 2024-2032


The GCC instant coffee market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.8% during 2024-2032.

Instant coffee is made from brewed coffee beans that can be instantly prepared by adding milk or water. Driven by factors such as its convenience, ease of use, rising number of retail coffee shops, premiumization, and format innovation; the demand of instant coffee has been increasing in the GCC region.

A key factor driving the demand of instant coffee is its convenience as it can be made easily by anyone. To make instant coffee a consumer only requires hot water. Another key factor driving the demand of instant coffee is that it is relatively cheaper than fresh ground coffee and quite affordable to the mass population. Furthermore, driven by increasing incomes, westernization, and changing food habits, the consumption of instant coffee is increasing robustly in both the retail and institutional segments. Apart from this, single-serve packs, which are more convenient to carry and consume have witnessed a strong growth in both at-home and out-of-home segments. Such format innovations are also driving value growth across the GCC markets. Catalyzed by rising exposure to premium coffee via social media platforms, foreign travel and on-trade outlets, the demand for value-added and premium products that contain richer ingredients and flavors is also on the rise in Saudi Arabia. The competitive landscape of the instant coffee market in Saudi Arabia is quite concentrated with Nestlé currently representing the market leader.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the GCC instant coffee market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type, packaging, flavored/unflavored, distribution channel and end-user.

Breakup by Product Type:
  • Spray Dried
  • Freeze Dried
Breakup by Packaging:
  • Pouch
  • Jar
  • Sachet
  • Others
Breakup by Flavored/Unflavored:
  • Flavored
  • Unflavored
Breakup by Distribution Channel:
  • Supermarkets and Hypermarkets
  • Business to Business
  • ndependent Retailers
  • Departmental Stores
  • Online
  • Others
Breakup by End-User:
  • nstitutional Users
  • Home Users
Breakup by Country:
  • United Arab Emirates
  • Saudi Arabia
  • Qatar
  • Oman
  • Kuwait
  • Bahrain
Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Jacobs Douwe Egberts, Luigi Lavazza S.P.A., Nestle S.A., Starbucks Corporation, Strauss Group Ltd, Tata Global Beverages Limited, Tchibo Coffee International Ltd., The Kraft Heinz Company, etc.

Key Questions Answered in This Report:
  • How has the GCC instant coffee market performed so far and how will it perform in the coming years?
  • What is the regional breakup of the GCC instant coffee market?
  • What is the impact of COVID-19 on the GCC instant coffee market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging?
  • What is the breakup of the market based on flavored/unflavored instant coffee?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the GCC instant coffee market and who are the key players?
  • What is the degree of competition in the market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 GCC Instant Coffee Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Spray Dried
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Freeze Dried
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Packaging
7.1 Pouch
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Jar
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Sachet
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Flavored/Unflavored
8.1 Flavored
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Unflavored
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Business to Business
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Independent Retailers
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Departmental Stores
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Online
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Market Breakup by End-User
10.1 Institutional Users
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Home Users
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Country
11.1 United Arab Emirates
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Saudi Arabia
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Qatar
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Oman
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Kuwait
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Bahrain
11.6.1 Market Trends
11.6.2 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Jacobs Douwe Egberts
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financial
15.3.2 Luigi Lavazza S.P.A.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.3 Nestle S.A.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Product Portfolio
15.3.3.4 SWOT Analysis
15.3.4 Starbucks Corporation
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Strauss Group Ltd
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.6 Tata Global Beverages Limited
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.7 Tchibo Coffee International Ltd.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.8 The Kraft Heinz Company
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financial

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