Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028


The global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.

Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, pricing and source.

Breakup by Product Type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Breakup by Pricing:

Low to Medium Price
Premium Price

Breakup by Source:

Chemical
Natural
Organic
Halal
Other

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmé Cosmetics (Hindustan Unilever), L'Oréal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estée Lauder Inc., Procter & Gamble etc.

The global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.

Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global eye makeup market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, pricing and source.

Breakup by Product Type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Breakup by Pricing:

Low to Medium Price
Premium Price

Breakup by Source:

Chemical
Natural
Organic
Halal
Other

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmé Cosmetics (Hindustan Unilever), L'Oréal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estée Lauder Inc., Procter & Gamble etc.

Key Questions Answered in This Report:

How has the global eye makeup market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global eye makeup market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the pricing?
What is the breakup of the market based on the source?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global eye makeup market and who are the key players?
What is the degree of competition in the industry?


1 Preface
2 Scope and Methodology 
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Eye Makeup Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Mascara
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Eye Shadow
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Eye Liner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Eye Pencil
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Eyebrow Gel
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Hypermarkets and Supermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Specialty Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convenience Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Pricing
8.1 Low to Medium Price
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Premium Price
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Source
9.1 Chemical
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Natural
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Organic
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Halal
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10  Market Breakup by Region
10.1 North America
10.1.1 United States
 10.1.1.1 Market Trends
 10.1.1.2 Market Forecast
10.1.2 Canada
 10.1.2.1 Market Trends
 10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
 10.2.1.1 Market Trends
 10.2.1.2 Market Forecast
10.2.2 Japan
 10.2.2.1 Market Trends
 10.2.2.2 Market Forecast
10.2.3 India
 10.2.3.1 Market Trends
 10.2.3.2 Market Forecast
10.2.4 South Korea
 10.2.4.1 Market Trends
 10.2.4.2 Market Forecast
10.2.5 Australia
 10.2.5.1 Market Trends
 10.2.5.2 Market Forecast
10.2.6 Indonesia
 10.2.6.1 Market Trends
 10.2.6.2 Market Forecast
10.2.7 Others
 10.2.7.1 Market Trends
 10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
 10.3.1.1 Market Trends
 10.3.1.2 Market Forecast
10.3.2 France
 10.3.2.1 Market Trends
 10.3.2.2 Market Forecast
10.3.3 United Kingdom
 10.3.3.1 Market Trends
 10.3.3.2 Market Forecast
10.3.4 Italy
 10.3.4.1 Market Trends
 10.3.4.2 Market Forecast
10.3.5 Spain
 10.3.5.1 Market Trends
 10.3.5.2 Market Forecast
10.3.6 Russia
 10.3.6.1 Market Trends
 10.3.6.2 Market Forecast
10.3.7 Others
 10.3.7.1 Market Trends
 10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
 10.4.1.1 Market Trends
 10.4.1.2 Market Forecast
10.4.2 Mexico
 10.4.2.1 Market Trends
 10.4.2.2 Market Forecast
10.4.3 Others
 10.4.3.1 Market Trends
 10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11  SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14  Price Indicators
15  Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Amway Corp.
 15.3.1.1 Company Overview
 15.3.1.2 Product Portfolio 
 15.3.1.3 SWOT Analysis
15.3.2 Avon Products Inc.
 15.3.2.1 Company Overview
 15.3.2.2 Product Portfolio
15.3.3 Chanel S.A.
 15.3.3.1 Company Overview
 15.3.3.2 Product Portfolio 
15.3.4 Colorbar Cosmetics Pvt. Ltd.
 15.3.4.1 Company Overview
 15.3.4.2 Product Portfolio 
15.3.5 Lakmé Cosmetics (Hindustan Unilever)
 15.3.5.1 Company Overview
 15.3.5.2 Product Portfolio 
15.3.6 L'Oréal S.A.
 15.3.6.1 Company Overview
 15.3.6.2 Product Portfolio 
 15.3.6.3 Financials
 15.3.6.4 SWOT Analysis
15.3.7 LVMH
 15.3.7.1 Company Overview
 15.3.7.2 Product Portfolio 
 15.3.7.3 SWOT Analysis
15.3.8 Oriflame Cosmetics
 15.3.8.1 Company Overview
 15.3.8.2 Product Portfolio
15.3.9 Revlon Inc.
 15.3.9.1 Company Overview
 15.3.9.2 Product Portfolio 
 15.3.9.3 Financials
 15.3.9.4 SWOT Analysis
15.3.10 Shiseido Company Ltd.
 15.3.10.1 Company Overview
 15.3 10.2 Product Portfolio 
 15.3.10.3 Financials
 15.3.10.4 SWOT Analysis
15.3.11 Estée Lauder Inc.
 15.3.11.1 Company Overview
 15.3 11.2 Product Portfolio 
 15.3.11.3 Financials
 15.3.11.4 SWOT Analysis
15.3.12 Procter & Gamble
 15.3.12.1 Company Overview
 15.3.12.2 Product Portfolio 
 15.3.12.3 Financials
 15.3.12.4 SWOT Analysis

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