Decorative Coatings Market Report by Technology (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings), Product (Primer, Enamel, Emulsions, and Others), Resin Type (Acrylic, Polyurethane, Alkyd, Vinyl, Epoxy, and Others), Coating Type (Interior, E

Decorative Coatings Market Report by Technology (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings), Product (Primer, Enamel, Emulsions, and Others), Resin Type (Acrylic, Polyurethane, Alkyd, Vinyl, Epoxy, and Others), Coating Type (Interior, Exterior), Application (Residential, Commercial), and Region 2024-2032


The global decorative coatings market size reached US$ 70.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 97.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.61% during 2024-2032.

Decorative coatings are used on the interior and exterior surfaces of different structures to enhance their aesthetics and protect them against moisture, ultraviolet (UV) radiations, corrosion, blistering, chalking, fading, and peeling. They have anti-slip, anti-graffiti, anti-microbial, urine repellant, and scratch and fire-resistant properties. Besides this, as they offer bright colors to metal and plastic substrates and assist in light absorption and insulation, decorative coatings are utilized in the commercial, industrial, and residential sectors around the world.

Decorative Coatings Market Trends:
Rapid infrastructural development across the globe represents one of the key factors stimulating the growth of the market. Moreover, leading players operating in the industry are focusing on product innovations to offer a better customer experience. They are also engaging in partnerships and collaborations to increase their brand presence. Apart from this, decorative coatings find extensive applications in mobile phones, computers, cameras, watches, door handles, eyewear, furniture, automotive parts, and bathroom equipment. They are also utilized in transparent glass-ceramic cookers and packaging materials that are employed in the food and beverage (F&B) industry. In addition, water-based decorative coating additives aid in color tinting or enhancing the luster of textiles with fabric dyes and preventing oxidation of metal substrates using rust inhibitors. Moreover, there is a considerable rise in the number of people using adornment made from plastics or paper machetes on account of the increasing costs of gold and other precious metals. This, along with the rising demand for eco-friendly decorative coatings, is driving the market. Furthermore, increasing renovations and refurbishments of homes and offices, coupled with the increasing trend of do-it-yourself (DIY) among individuals, are impelling the growth of the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global decorative coatings market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on technology, product, resin type, coating type and application.

Breakup by Technology:

Waterborne Coatings
Solvent-borne Coatings
Powder Coatings

Breakup by Product:

Primer
Enamel
Emulsions
Others

Breakup by Resin Type:

Acrylic
Polyurethane
Alkyd
Vinyl
Epoxy
Others

Breakup by Coating Type:

Interior
Exterior

Breakup by Application:

Residential
Commercial

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Akzo Nobel N.V., Arkema S.A, Ashland Global Holdings Inc., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Berger Paints India Limited, Clariant AG, Eastman Chemical Company, Kansai Paint Co. Ltd., KCC Corporation, Nippon Paint Holdings Co. Ltd., PPG Industries Inc., RPM International Inc. and The Sherwin-Williams Company.

Key Questions Answered in This Report

1. What was the size of the global decorative coatings market in 2023?
2. What is the expected growth rate of the global decorative coatings market during 2024-2032?
3. What are the key factors driving the global decorative coatings market?
4. What has been the impact of COVID-19 on the global decorative coatings market?
5. What is the breakup of the global decorative coatings market based on the technology?
6. What is the breakup of the global decorative coatings market based on the product?
7. What is the breakup of the global decorative coatings market based on the application?
8. What are the key regions in the global decorative coatings market?
9. Who are the key players/companies in the global decorative coatings market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Decorative Coatings Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Technology
6.1 Waterborne Coatings
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Solvent-borne Coatings
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Powder Coatings
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Product
7.1 Primer
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Enamel
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Emulsions
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Resin Type
8.1 Acrylic
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Polyurethane
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Alkyd
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Vinyl
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Epoxy
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Coating Type
9.1 Interior
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Exterior
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Application
10.1 Residential
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Commercial
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Akzo Nobel N.V.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Arkema S.A
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.2.4 SWOT Analysis
16.3.3 Ashland Global Holdings Inc.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Financials
16.3.3.4 SWOT Analysis
16.3.4 Asian Paints Limited
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Axalta Coating Systems Ltd.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 BASF SE
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Berger Paints India Limited
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Clariant AG
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.9 Eastman Chemical Company
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 Kansai Paint Co. Ltd.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 Financials
16.3.10.4 SWOT Analysis
16.3.11 KCC Corporation
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.12 Nippon Paint Holdings Co. Ltd.
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.12.3 Financials
16.3.12.4 SWOT Analysis
16.3.13 PPG Industries Inc.
16.3.13.1 Company Overview
16.3.13.2 Product Portfolio
16.3.13.3 Financials
16.3.13.4 SWOT Analysis
16.3.14 RPM International Inc.
16.3.14.1 Company Overview
16.3.14.2 Product Portfolio
16.3.14.3 Financials
16.3.14.4 SWOT Analysis
16.3.15 The Sherwin-Williams Company
16.3.15.1 Company Overview
16.3.15.2 Product Portfolio
16.3.15.3 Financials
16.3.15.4 SWOT Analysis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings