Breakfast Cereals Market Report by Type (Ready-to-Eat, Hot Cereals), Nature (Conventional, Organic), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others), and Region 2024-2032

Breakfast Cereals Market Report by Type (Ready-to-Eat, Hot Cereals), Nature (Conventional, Organic), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others), and Region 2024-2032


The global breakfast cereals market size reached US$ 105.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 147.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032.

Breakfast Cereals Market Analysis:
Market Growth and Size: The global breakfast cereals market is experiencing steady growth, driven by the increasing demand for convenient breakfast options among consumers with busy lifestyles.
Major Market Drivers: Health consciousness and nutrition awareness are major drivers of the market.
Key Market Trends: Consumers seeking breakfast cereals tailored to their dietary needs and preferences represent a notable breakfast cereals market trend.
Geographical Trends: North America dominates the market due to higher disposable incomes and a greater emphasis on health and wellness. However, Asia Pacific is emerging as a fast-growing market on account of the changing dietary habits of consumers.
Competitive Landscape: Breakfast cereals market companies are investing heavily in product innovation, marketing, and distribution to maintain their market share and stay ahead of competitors.
Challenges and Opportunities: Challenges include the concerns over sugar content and artificial additives in breakfast cereals. Nonetheless, opportunities for innovation and the development of new, healthier cereal options cater to changing consumer preferences.

Breakfast Cereals Market Trends:
The breakfast cereals market forecasts suggest continued expansion, driven by the increasing consumer preference for high-fiber, protein-rich, and exotic breakfast options, coupled with the rising demand for gluten-free, keto-friendly, and organic variants catering to specific dietary needs and health concerns. The rising health consciousness among the masses is one of the key factors driving the growth of the market. In line with this, the increasing consumer inclination to add high-fiber and protein food to the regular diet, especially breakfast, to maintain their health and build immunity is propelling the market growth. Additionally, the widespread adoption of packaged breakfast cereals due to their higher nutritional content and busy lifestyles and hectic schedules is acting as another growth-inducing factor. Apart from this, the introduction of exotic and healthy breakfast cereals, such as oats, flax seeds, and chia seeds, is proving an impetus to the market growth. Moreover, the launch of gluten-free, keto-friendly, and organic breakfast cereals due to the growing incidence of celiac diseases and the rising lactose intolerant population is positively influencing the market growth. Furthermore, the outbreak of COVID-19 disease and imposed lockdowns prompted an increase in at-home hot breakfasts, such as muesli, granola, wheat bran, and porridge, which, in turn, favored the market growth. Other factors, including the rising expenditure capacities of consumers, easy product availability across e-commerce platforms, rising western influence on culinary practices, and increasing working population, are anticipated to drive the market growth. Breakfast cereals market sales have continued to rise steadily, reflecting consumer demand for convenient and nutritious breakfast options. The breakfast cereals market revenue is expected to reach unprecedented heights, driven by the growing health-consciousness among consumers and the expansion of product offerings tailored to diverse dietary preferences. Breakfast cereals market demand thrives on consumer preferences for convenient, nutrient-rich options, including high-fiber, protein-packed, and exotic variants, as well as gluten-free, keto-friendly, and organic choices.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global breakfast cereals market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, nature and distribution channel.

Breakup by Type:

Ready-to-Eat
Hot Cereals

Breakup by Nature:

Conventional
Organic

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bob’s Red Mill Natural Foods, Calbee Inc., Carman's Fine Foods, Freedom Foods Group, General Mills Inc., Kellogg Co., Marico Ltd, Migros, Nestlé S.A and Post Holdings Inc.

Key Questions Answered in This Report

1. What was the size of the global breakfast cereals market in 2023?
2. What is the expected growth rate of the global breakfast cereals market during 2024-2032?
3. What are the key factors driving the global breakfast cereals market?
4. What has been the impact of COVID-19 on the global breakfast cereals market?
5. What is the breakup of the global breakfast cereals market based on the type?
6. What is the breakup of the global breakfast cereals market based on the nature?
7. What is the breakup of the global breakfast cereals market based on the distribution channel?
8. What are the key regions in the global breakfast cereals market?
9. Who are the key players/companies in the global breakfast cereals market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Breakfast Cereals Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Ready-to-Eat
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Hot Cereals
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Nature
7.1 Conventional
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Organic
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Bob’s Red Mill Natural Foods
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Calbee Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Carman's Fine Foods
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Freedom Foods Group
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 General Mills Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Kellogg Co.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Marico Ltd
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Migros
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Nestlé S.A
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Post Holdings Inc.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings