Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032

Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032


The global bath and shower products market size reached US$ 49.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.

The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global bath and shower products market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

Bar Soap
Liquid Bath Products
Shower Cream and Oil
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oréal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.

Key Questions Answered in This Report:
How has the global bath and shower products market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global bath and shower products market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global bath and shower products market and who are the key players?
What is the degree of competition in the industry?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Bath and Shower Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Bar Soap
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Liquid Bath Products
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Shower Cream and Oil
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Online Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Bath & Body Works LLC (L Brands)
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 Beiersdorf AG
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.2.3 Financials
13.3.2.4 SWOT Analysis
13.3.3 Colgate-Palmolive Company
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.3.4 SWOT Analysis
13.3.4 Estee Lauder Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Henkel AG & Co. KGaA
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.5.4 SWOT Analysis
13.3.6 ITC Limited
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.6.3 Financials
13.3.6.4 SWOT Analysis
13.3.7 Johnson & Johnson Consumer Inc.
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Kao Corporation
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.8.3 Financials
13.3.8.4 SWOT Analysis
13.3.9 L'Oréal S.A.
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials
13.3.9.4 SWOT Analysis
13.3.10 Plum Island Soap Co.
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 The Procter & Gamble Company
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.11.3 Financials
13.3.11.4 SWOT Analysis
13.3.12 Unilever
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
13.3.12.3 Financials

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