Antivirus Software Package Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global antivirus software package market size reached US$ 4.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.0 Billion by 2028, exhibiting a growth rate (CAGR) of 3.4% during 2022-2028.
Antivirus software is a program that protects a computer against malware and cybercriminals. It guards against malicious browser helper objects (BHO), browser hijackers, ransomware, keyloggers, backdoors, rootkits, Trojan horses, worms, malicious layered service providers (LSPs), fraud tools, adware and spyware. Presently, several companies are providing antivirus software packages that scan faster, reduce space consumption, maintain a robust threat library and store malware definitions on the cloud.
The rising dependence on smartphones for conducting digital transactions is increasing the risk of cyber threats. This represents one of the key factors escalating the demand for antivirus software packages to protect against data and security breaches. Apart from this, significant utilization of online banking applications is increasing the installation of antivirus software packages in the banking, financial services and insurance (BFSI) sector to prevent fraudulent activities and ensure secure payment. Moreover, cloud-based antivirus software packages are finding applications in small and medium-sized enterprises (SMEs) as they are convenient and cost-effective. Furthermore, the key players are providing antivirus software packages with real-time malware scanning. They are also offering additional protection against malicious Uniform Resource Locator (URL), scam and phishing attacks, social engineering techniques, advanced persistent threat (APT) and botnet distributed denial-of-service (DDoS) attacks. Besides this, the growing usage of the internet and the growing e-commerce sector on account of the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governing agencies are influencing the market positively.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global antivirus software package market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on device, operating system and end user.
Breakup by Device:
Laptops
Desktops
Others
Breakup by Operating System:
Windows
MAC
Android
Others
Breakup by End User:
Personal
Corporate
Government
Others
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Adaware (Avaquest Group), AhnLab Inc., Avast Software s.r.o., AVG Technologies CZ, Avira Operations GmbH & Co. KG, Bitdefender SRL, BullGuard Limited, F-Secure Oyj, Kaspersky Labs GmbH (Kaspersky Lab Limited), McAfee LLC (TPG Capital and Intel), Microsoft Corporation, Qihoo 360 Technology Co. Ltd., Quick Heal Technologies Ltd. and Symantec Corporation (Broadcom Inc.).
Key Questions Answered in This Report:
How has the global antivirus software package market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global antivirus software package market?
What are the key regional markets?
What is the breakup of the market based on the device?
What is the breakup of the market based on the operating system?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global antivirus software package market and who are the key players?
What is the degree of competition in the industry?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Antivirus Software Package Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Device
- 6.1 Laptops
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Desktops
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Others
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 7 Market Breakup by Operating System
- 7.1 Windows
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 MAC
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Android
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 8 Market Breakup by End User
- 8.1 Personal
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Corporate
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Government
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.2 Asia Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
- 10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
- 11 Value Chain Analysis
- 12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
- 13 Price Analysis
- 14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Adaware (Avaquest Group)
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 AhnLab Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.3 Avast Software s.r.o.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.4 AVG Technologies CZ
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Avira Operations GmbH & Co. KG
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Bitdefender SRL
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 BullGuard Limited
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
- 14.3.8 F-Secure Oyj
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.9 Kaspersky Labs GmbH (Kaspersky Lab Limited)
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 McAfee LLC (TPG Capital and Intel)
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Microsoft Corporation
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.11.3 Financials
- 14.3.11.4 SWOT Analysis
- 14.3.12 Qihoo 360 Technology Co. Ltd.
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.13 Quick Heal Technologies Ltd.
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.13.3 Financials
- 14.3.14 Symantec Corporation (Broadcom Inc.)
- 14.3.14.1 Company Overview
- 14.3.14.2 Product Portfolio
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