The global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate CAGR of 10.9% during 2025-2033. In 2024, the US accounted for around 66.00% of the total North America agritourism market. The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.
Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.
Agritourism Market Trends:
Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global agritourism market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on tourist type, activity, booking channel, and sales channel.
Breakup by Tourist Type:
- Domestic
- International
- On-farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodations
- Others
- Online
- Offline
- Travel Agents
- Direct
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.
Key Questions Answered in This Report
1.How big is the agritourism market?
2.What is the future outlook of the agritourism market?
3.What are the key factors driving the agritourism market?
4.Which region accounts for the largest agritourism market share?
5.Which are the leading companies in the global agritourism market?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Agritourism Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Tourist Type
- 6.1 Domestic
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 International
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 7 Market Breakup by Activity
- 7.1 On-farm Sales
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Outdoor Recreation
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Agritainment
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Educational Tourism
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Accommodations
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
- 7.6 Others
- 7.6.1 Market Trends
- 7.6.2 Market Forecast
- 8 Market Breakup by Booking Channel
- 8.1 Online
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Offline
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by Sales Channel
- 9.1 Travel Agents
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Direct
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
- 11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
- 12 Value Chain Analysis
- 13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Price Analysis
- 15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Agrilys Voyages
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Bay Farm Tours
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Blackberry Farm LLC
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Domiruth PeruTravel
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Farm To Farm Tours
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Field Farm Tours Ltd
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Greenmount Travel
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 Harvest Fresh Farms
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Liberty Hill Farm
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.10 Monteillet Fromagerie
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Select Holidays
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 Stita Farm Tours
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.13 Willow-Witt Ranch
- 15.3.13.1 Company Overview
- 15.3.13.2 Product Portfolio
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook