Adventure Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Adventure Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

The global adventure tourism market reached a value of US$ 852.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2,548.2 Billion by 2027, exhibiting at a CAGR of 20.23% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Adventure tourism involves traveling to remote and exotic places for physical activity, natural environment, and cultural immersion. It encourages travelers to connect with the core values of the local people via interaction. In addition, it offers effective and economic incentives for enhancing bio-cultural diversity while generating financial benefits for local and private industries. Nowadays, adventure tourism is gaining traction over conventional mass tourism across the globe as it is resilient, supports economies, and encourages sustainable practices.

Adventure Tourism Market Trends:
The escalating demand for authentic and personalized traveling experience on account of rapid urbanization, improving disposable incomes, rising social media influence, and affordable air travel tickets represents one of the key factors bolstering the market growth. Moreover, the growing awareness about the adverse impact of conventional tourism, such as soil erosion, increasing pollution, and natural habitat loss, is shifting the preferences of travelers towards sustainable and adventure tourism. Apart from this, travel companies are introducing fast and mobile-friendly websites that are easy to navigate on smartphones. These websites allow peer reviews, 360-degree video tours, and clear price comparisons, which help tourists plan vacations online and make informed booking decisions. This, in confluence with the increasing penetration of the internet and boosting sales of smartphones, is creating a lucrative outlook for the market. In addition to this, they are partnering with marketing organizations to attract high-value customers through online marketing, which is positively influencing the demand for adventure tourism worldwide. Furthermore, governing agencies of numerous countries are promoting adventure tourism as it creates employment opportunities and contributes effectively to community development. This is projected to increase the popularity of adventure tourism around the world.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global adventure tourism market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, activity, age group and sales channel.

Breakup by Type:

Hard Adventure
Soft Adventure

Breakup by Activity:

Land-based Activity
Water-based Activity
Air-based Activity

Breakup by Age Group:

Below 30 Years
30–41 Years
42–49 Years
50 Years and Above

Breakup by Sales Channel:

Travel Agent
Direct

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Abercrombie & Kent USA LLC, Austin Adventures Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group Limited, Mountain Travel Sobek, Recreational Equipment Inc., ROW Adventures and TUI AG. Key Questions Answered in This Report:
How has the global adventure tourism market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global adventure tourism market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the activity?
What is the breakup of the market based on the age group?
What is the breakup of the market based on the sales channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global adventure tourism market and who are the key players?
What is the degree of competition in the industry?