Activewear Market Report by Product Type (Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear), Material Type (Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex), Pricing (Economy, Premium), Age Group (1 – 15 Years, 16 – 30 Years, 3

Activewear Market Report by Product Type (Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear), Material Type (Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex), Pricing (Economy, Premium), Age Group (1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, More than 65 Years), Distribution Channel (Online Stores, Offline Stores), End User (Men, Women, Kids), and Region 2024-2032


The global activewear market size reached US$ 393.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 627.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032. The global market is flourishing, driven by a growing health and wellness trend, technological advancements in fabric and design, and the influential power of social media and celebrity endorsements, which together fuel consumer demand for stylish, high-performance attire suitable for fitness activities and everyday wear.

Activewear Market Analysis:
Market Growth and Size: According to activewear market analysis, the market is experiencing robust growth, fueled by increasing health consciousness and a cultural shift towards more active lifestyles. This trend is reflected globally, with significant market expansion in both developed and emerging economies.
Major Market Drivers: Key drivers include the rising trend of health and wellness, the influence of social media and celebrity endorsements, and a growing interest in outdoor and fitness activities among all age groups. These factors are contributing to a broader consumer base and higher demand for the products.
Technological Advancements: Innovations in fabric technology and manufacturing processes, such as moisture-wicking materials, temperature control, and wearable technology integration, are enhancing the functionality and appeal, driving consumer interest and market growth.
Industry Applications: It is increasingly being used across various activities, not just traditional sports and fitness. It includes casual wear, professional sports apparel, and specialized gear for outdoor activities, reflecting its versatility and wide-ranging appeal.
Key Market Trends: The market is witnessing an increase in demand for sustainable and eco-friendly apparel, driven by consumer awareness of environmental issues. Additionally, the emergence and rising popularity of athleisure is a significant trend.
Geographical Trends: North America remains the largest market due to high consumer spending power and a strong fitness culture, while the Asia Pacific region is showing rapid growth because of increasing health awareness and economic development. Europe focuses on quality and sustainability, and emerging markets in Latin America and the Middle East and Africa are expanding with rising health consciousness.
Competitive Landscape: The global market is highly competitive, with a mix of established sports brands, luxury fashion labels, and emerging niche players. Key players are focusing on innovation, strategic partnerships, and digital marketing strategies to capture activewear market share.
Challenges and Opportunities: According to the activewear market report, the market faces challenges such as intense competition, changing consumer preferences, and the need for sustainable production practices. However, there are significant opportunities in tapping into emerging markets, leveraging technological innovations, and meeting the growing demand for eco-friendly products.


Activewear Market Trends:
Health and wellness trend

The escalating global interest in health, wellness, and fitness is a predominant driver of the global market. As people increasingly adopt healthier lifestyles, there's a significant shift towards regular exercise, propelling the demand for comfortable, versatile, and high-performance. This trend is further amplified by the rising awareness of the importance of physical health and its impact on mental well-being, influencing consumers to invest in quality wear that supports their fitness journey. The proliferation of fitness apps, online workout communities, and virtual fitness classes during recent times, especially post-pandemic, has made fitness activities more accessible, thereby expanding the consumer base. Brands are responding by innovating with eco-friendly materials, advanced technical features, and fashionable designs, making it suitable for a broad range of physical activities and everyday wear, thus blurring the lines between workout clothes and casual attire.

Technological advancements and innovation

The global market is significantly driven by technological advancements and innovations in fabrics and manufacturing processes. Modern consumers demand the product that not only provides comfort and flexibility but also incorporates advanced features such as moisture-wicking, temperature control, anti-odor, and UV protection. The integration of wearable technology, like fitness trackers and smart fabrics that monitor biometrics, has also elevated the functionality of it, making it appealing to tech-savvy consumers. Manufacturers are continuously exploring new materials, such as recycled plastics and biodegradable fabrics, to enhance sustainability and appeal to environmentally conscious consumers. These innovations address the growing consumer expectation for high-performance attire that accommodates an active lifestyle while also aligning with personal values regarding sustainability and ethical manufacturing practices, thus influencing purchasing decisions and driving market growth.

Influence of social media and celebrity endorsements

Social media platforms and celebrity endorsements play a crucial role in shaping consumer preferences and driving the global market. Influencers and celebrities showcase the latest activewear market trends, influencing their followers' buying choices and setting fashion trends. The visual nature of platforms like Instagram and TikTok serves as a perfect showcase for brands, enabling them to reach a broad audience by featuring their products in various lifestyle contexts. This visibility not only boosts brand awareness but also encourages a lifestyle that prioritizes fitness and health, further fueling the demand for the product. Collaborations between brands and high-profile personalities in creating signature lines have also become a significant market trend, offering exclusivity and tapping into the fan base of those personalities, thereby attracting a larger customer base and driving sales in the sector.

Activewear Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel and end user.

Breakup by Product Type:

Top Activewear
Bottom Activewear
Innerwear
Swimwear
Outerwear

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Breakup by Material Type:

Nylon
Polyester
Cotton
Neoprene
Polypropylene
Spandex

Polyester holds the largest share in the industry

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex. According to the report, polyester accounted for the largest market share.

Breakup by Pricing:

Economy
Premium

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

Breakup by Age Group:

1 – 15 Years
16 – 30 Years
31 – 44 Years
45 – 64 Years
More than 65 Years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 1 – 15 Years, 16 – 30 Years, 31 – 44 Years, 45 – 64 Years, and More than 65 Years.

Breakup by Distribution Channel:

Online Stores
Offline Stores

Offline stores represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline stores and online stores. According to the report, offline stores represented the largest segment.

Breakup by End User:

Men
Women
Kids

Women represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids. According to the report, women represented the largest segment.

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

North America leads the market, accounting for the largest activewear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG
ASICS Corporation
Columbia Sportswear Company
DICK's Sporting Goods Inc.
Forever 21
Gap Inc.
Nike Inc.
Puma SE
PVH Corp.
Skechers USA Inc.
The North Face (VF Corporation)
Under Armour Inc.

Key Questions Answered in This Report

1. How big is the global activewear market?
2. What is the expected growth rate of the global activewear market during 2024-2032?
3. What are the key factors driving the global activewear market?
4. What has been the impact of COVID-19 on the global activewear market?
5. What is the breakup of the global activewear market based on the material type?
6. What is the breakup of the global activewear market based on the distribution channel?
7. What is the breakup of the global activewear market based on the end user?
8. What are the key regions in the global activewear market?
9. Who are the key players/companies in the global activewear market?


1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Activewear Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Top Activewear
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Bottom Activewear
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Innerwear
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Swimwear
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Outerwear
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Material Type
7.1 Nylon
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Polyester
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Cotton
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Neoprene
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Polypropylene
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Spandex
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Pricing
8.1 Economy
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Premium
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Age Group
9.1 1–15 Years
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 16–30 Years
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 31–44 Years
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 45–64 Years
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 More than 65 Years
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Online Stores
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Offline Stores
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by End User
11.1 Men
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Women
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Kids
11.3.1 Market Trends
11.3.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2 Asia-Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3 Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4 Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5 Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Adidas AG
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.1.4 SWOT Analysis
17.3.2 ASICS Corporation
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.2.3 Financials
17.3.3 Columbia Sportswear Company
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.3.4 SWOT Analysis
17.3.4 DICK's Sporting Goods Inc.
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.4.4 SWOT Analysis
17.3.5 Forever 21
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.6 Gap Inc.
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.6.4 SWOT Analysis
17.3.7 Nike Inc.
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.7.3 Financials
17.3.7.4 SWOT Analysis
17.3.8 Puma SE
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.8.4 SWOT Analysis
17.3.9 PVH Corp.
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.9.3 Financials
17.3.9.4 SWOT Analysis
17.3.10 Skechers USA Inc.
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
17.3.10.3 Financials
17.3.10.4 SWOT Analysis
17.3.11 The North Face (VF Corporation)
17.3.11.1 Company Overview
17.3.11.2 Product Portfolio
17.3.12 Under Armour Inc.
17.3.12.1 Company Overview
17.3.12.2 Product Portfolio
17.3.12.3 Financials
17.3.12.4 SWOT Analysis

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