Each regional SMB study breaks out the market in great detail so that you can specifically target growing niche’s in the retail and hospitality market.
The data is broken down into the following segments:
Food/Grocery
Drug Stores/Pharmacies
Hypermarkets/Supercenters/Warehouse Clubs
Department Stores
Mass Merchants and Discounters
Specialty Hard Goods (DIY, Electronics, Books, Furniture, Sporting Goods, etc)
Specialty Soft Goods (Apparel, Shoes, Leather Goods, etc.)
Hospitality
In addition, the data is broken out by the following size of retailers:
1 Store Companies
2-9 Store Chains
10-49 Store Chains
50-100 Store Chains
101-300 Store Chains
301-500 Store Chains
501-1,000 Store Chains Over
1,000 Store Chains
For each of the segments and sizes we have the following information:
# stores
# of Companies that make up those stores
Average # of Cash Points (where tender is taken)
Total number of Cash Points in that segment/size
How many of those cash points are nothing but a wallet verses ECR, Traditional POS or PC on a Cash Drawer.
The information includes the installed base as well as the shipments for the last two years and a forecast for the year forward.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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