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ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform

Best Price Guarantee Length Publisher Published Date SKU
from $1,500 4 Pages IDC June, 2022 IDC17287491
Best Price Guarantee
Price from $1,500
Length 4 Pages
Publisher IDC
Published Date June, 2022
SKU IDC17287491

ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform

This IDC Market Note provides an overview of ZoomInfo's new positioning based on the updates of the company's Analyst Day 2022. ZoomInfo has clearly repositioned itself, moving beyond that of a data vendor to that of a full-blown, multiplatform revenue tool. This will inevitably have ripple effects in the salestech and martech categories as others will need to determine how they compete or partner with this novel, and potentially disruptive, player.

Please Note: Extended description available upon request.


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