This IDC Market Note outlines the main developments announced at Zoho's annual analyst event, held Austin, Texas, and how those developments will impact Zoho's expansion in the European UC&C market. Key topics at the event related to significant advances in AI, enterprise and vertical strategies, and regional expansions. Sridhar Vembu's transition to chief scientist was a big talking point before the event. During his opening session, Sridhar emphasized AI's importance in privacy and trust. Zoho aims to evolve from an app vendor to a platform vendor, focusing on digital transformation, low-code tools, and regional datacenters to address security and compliance concerns."Zoho's focus on AI and regional datacenters and offices bodes well for its enterprise and vertical strategies given the minefield of European regulations. Ensuring data security and compliance will help push more innovation within communications and collaboration tools." — Senior Research Analyst Graham Fruin, IDC EMEA
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