New Zealand Telecommunications Service Provider Market Share 2023: Post-Pandemic Growth Continues
This IDC study presents a 2022 market share analysis of the top telecom service providers in the New Zealand telecommunications market. The New Zealand telecom service provider market is dominated by the three mobile network operators that offer a full suite of services, including mobile services, on-net and off-net fixed services, and enterprise services. However, the market share of the top 3 providers — Spark, One New Zealand, and 2degrees — continues to slowly dwindle as smaller "rest of market" players experienced connection growth year over year. According to Wiji Gedera, senior market analyst, A/NZ Telecommunications at IDC, "The overall growth in the market is being driven by two areas. First, mobile pay monthly connections are growing as customers continue to find value in providers' 'Endless Data' plans. Second, the fixed broadband market continues to grow; however, IDC does see this growth slowing because of high household penetration, with further growth mainly arising from broadband connections in greenfield developments."
Please Note: Extended description available upon request.
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Telcos Must Move Up the Food Chain
Look to Invest into Mobile Services as these Continue to Out Earn Fixed Services
Use Partnerships and Collaborations to Create Market Game Changers
Guidance for Tech Marketing Leaders
Guidance for Tech Sales Leaders
Market Share
Who Shaped the Year
Spark
One New Zealand (Formerly Vodafone New Zealand)
2degrees
Market Context
Significant Market Developments
Rest of Market Players Continue to Take Broadband Market Share
New Plays to Increase On-Net Utilisation
Low Earth Orbit Satellite Services
Sales of Passive Mobile Infrastructure Raise Funds to Accelerate Growth Initiatives