This IDC Market Perspective examines the Xerox business, considering announcements so far in 2023. It analyzes the company's future direction and considerations in executing its global strategy in the European region."A consistent global strategy is imperative, but Xerox must pay close attention to regional execution to achieve global goals and seize more regional opportunities," said Jacqui Hendriks, associate research director, IDC European Print Vendor Transformation Strategies. "Xerox has invested heavily in creating a more agile operation that focuses on customers' print, digital, and IT services requirements. While Europe is a challenging environment, Xerox's ability to respond to midmarket customer needs particularly and demonstrate significant business value will be the key to increasing customer share of wallet."
Please Note: Extended description available upon request.
Executive Snapshot
New Market Developments and Dynamics
Setting the Scene: Icahn Sells Stake in Xerox
From Broad Innovation to Defined Focus
Business Performance and Strategy
Xerox's Reinvention
Simplification: Core to Repositioning for Growth
Go-to-Market Strategy
Global Marketing Campaign: We Make Work, Work
Xerox Continues to Expand FITTLE Financial Services Program