Worldwide Website Software Forecast, 2025–2028

This IDC study provides a sizing of the worldwide website software market's 2023 historical data and a four-year forecast through 2028 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers."The global website software market is projected to grow at a CAGR of 14.2% from 2023 to 2028, reaching $14.0 billion as organizations of all sizes accelerate their investment in AI-driven solutions, flexible architectures, and no-code/low-code capabilities to enhance multichannel customer experiences," said James McCormick, senior research director for Digital Experience Strategies at IDC. "Businesses continue to push for a competitive edge by scaling digital transformation efforts, delivering seamless and continuously evolving customer experiences."


IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

Technology Stack Modernization

Cloud Adoption

Adoption of AI

Inhibitors

Economic Uncertainty

Global Digital Sovereignty Spheres

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Historical and Forecast Market Values and Exchange Rates

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