This IDC study provides a sizing of the worldwide video platforms software market's 2023 historical data and a five-year forecast through 2028 by geographical region and deployment type. It also provides commentary on market growth and emerging trends and provides actionable advice for technology suppliers."The video platforms market is set to double by 2028, driven by AI, cloud adoption, and deeper digital integration," said James McCormick, senior research director, Digital Experience Strategies, IDC. "As video becomes central to engagement and marketing, success will depend on scalability, automation, and immersive experiences — while addressing AI governance and infrastructure costs."
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
AI and Machine Learning Integration
Cloud Adoption
Integration with Marketing and Content Management Systems
Inhibitors
Commercial Safety of AI-Generated Video Content
High Bandwidth and Storage Costs
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research
Research Assistance
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